Your brain operates at certain levels of activity – the normal waking, active Beta, the meditative Alpha, the asleep-and-dreaming or deep meditative Theta, and the deep sleep/unconscious Delta. Beta is characterized by one thing we all want to get away from – stress.But that brainwave state has its place. It’s the action mode, and that’s the way it should be! If we’re not alert when we’re awake, bad things can happen, right?
Working out is one of the most effective stress relievers. Researchers recently found that after spending 30 minutes on a treadmill, their subjects scored 25 percent lower on tests that measure anxiety and showed favorable changes in brain activity. If you only have time to do one thing for yourself, make it sticking to your workout routines. If you can't hit the gym or trails, even a brisk 30-minute walk at lunch or getting up several times a day to stretch and walk around will help relieve stress.
Binaural beats are acoustically generated frequencies that match the frequency bands of brain waves and are therefore considered a means to inducing neurophysiological relaxation. There is, however, large dispute on the scientific quality and validity of extant research on binaural beats. Thus, the effect of a binaural 10Hz (Alpha) stimulation on subjective and physiological parameters... [Show full abstract]
Point #3 can easily be the case if you are still subscribing to the false idea that just listening to an entrainment track is meditation all by itself. Some unscrupulous marketing copy of various entrainment products uses phrases such as; “Our meditation CD meditates you…” which is of course, complete nonsense. I was asked recently to review one marketing ad which claimed, “With our meditation CDs you don’t need to know how to meditate…” This is worse than nonsense, it’s hogwash. That’s like saying, “If you use our wonderful plates and silverware you don’t even need to know how to cook.” If you believe that you’re unlikely to get many takers on your dinner invitations.
This extremely popular app features over 90 tones and music to help you achieve your desired state of mind. While other apps focus on sleep, memory and meditation, this app also includes programs for increasing psychic abilities, contacting spirit guides, and enhancing yoga. This subscription-based application is right for you if you’re looking for an experience specifically designed for your health, spiritual and emotional desires.
When two pure tones of slightly different frequencies are delivered simultaneously to the two ears, is generated a beat whose frequency corresponds to the frequency difference between them. That beat is known as acoustic beat. If these two tones are presented one to each ear, they still produce the sensation of the same beat, although no physical combination of the tones occurs outside the... [Show full abstract]
Research shows that listening to soothing music can lower blood pressure, heart rate, and anxiety. “Create a playlist of songs or nature sounds (the ocean, a bubbling brook, birds chirping), and allow your mind to focus on the different melodies, instruments, or singers in the piece,” Benninger says. You also can blow off steam by rocking out to more upbeat tunes -- or singing at the top of your lungs!
Brain Wave Entrainment is any procedure that causes one's brainwave frequencies to synchronize with a periodic stimulus (sound, vibration or light) having a frequency corresponding to the intended brain-state (for example, to induce a trance, dreams, sleep or relaxation.) It is also called the Flicker-response because of how staring at a campfire or the flickering of a burning candle can lull you into a state of calmness and serenity. There was an extensive article on this phenomenon by Gerard Oster in Scientific American in 1973. It may sound novel, but in many ways, this is old tech.
You may recognize the "binaural recording" from ASMR, where the technique is often used. This explains why, if you search for "binaural" on YouTube, you get a mixture of two entirely different kinds of results: binaural beats and binaural ASMR recordings. It gets especially confusing in that there's some questionable and/or unexplored science surrounding each one.

The most common way to use a brainwave entrainment is for a short-term benefit, to help guide your brain into a particular mental state at the time you need it.  In a similar way to how you might take a sleeping pill before bed to help you get to sleep, or maybe drink some coffee or an energy drink to help wake you up and give you a boost of energy.
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These tones are similar in that they pulse like binaural beats. The difference is that they don’t need to be listened to using headphones as the pulse, or beat, is not generated by two different frequencies. The sound is an on/off pulse. Although you don’t need headphones to seperate the frequencies listened to, they are recommended. I’ve had just as much response to isochronic tones as I’ve had to binaural beats. I’d try both though, especially if you don’t respond to one or the other.
While a practical understanding of brainwaves has been around for as long as people have been singing, chanting, and drumming, a scientific view of the electrical activity inside the human brain was not published until 1924 when German psychiatrist Hans Berger developed a machine for sensing and recording activity in the brain by attaching small electrical sensors to the scalp of his patients and recording the resulting electrical activity. Berger’s inventions and discoveries were built upon the earlier work of Richard Caton who published animal studies on brainwave oscillations in 1875.
So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
Recent research at the University of Lisbon finally uncovered the reason for the 350 year-old mystery, finding that the resonance of sound is the mechanism for entrainment of swinging pendulums and ticking clocks, and it seems likely that the energy transferred by sound is also responsible for other observations of entrainment, including brainwave entrainment.
Stress is a significant individual and public health problem that is associated with numerous physical and mental health concerns. It is estimated that between 75% and 90% of primary care physician visits are caused by stress-related illnesses (2). Cardiovascular disease, obesity, diabetes, depression, anxiety, immune system suppression, headaches, back and neck pain, and sleep problems are some of the health problems associated with stress (4,8). These conditions are some of the most burdensome health problems in the United States based on health care costs, the number of people affected, and the impact on individual lives. Extreme levels of stress were reported by 22% of respondents from the 2011 Stress in America™ survey, and 39% reported that their level of stress had increased during the past year (3). More than 80% of the survey respondents at the WorldatWork Conference in 2012 reported that stress moderately or significantly contributed to their health care costs (6).
While the physiological and psychological processes being uncovered by brain science in the study of brainwaves is sometimes complex and still being investigated, certain basic principles are well-established, easily understood, and helpful for achieving the most effectively use of brainwave entrainment when seeking relaxation, improved sleep, lowering of anxiety, or other goals. This important background information and scientific knowledge presented here includes: 
This is an extreme example, naturally, but the idea holds true even in situations that are not as extreme. This ties in very closely with Point #4 above. When you’re wishing to combine meditation and brainwave entrainment, if you’re practicing a meditation technique but not really paying attention to what you’re doing, or perhaps you are performing the technique wrong, whilst allowing your mind to drift off to wherever it takes you, it should come as no surprise that the entrainment track is not helping you achieve a state of meditation. That’s because in fact you aren’t really trying to enter meditation or because you’re specifically engaging in activities that prevent you from getting there.
So to summarize their claim, they're saying that entrainment means that a binaural beat will cause your brain's electroencephalogram to match the pattern of the phantom beat. Well, if it did, entrainment certainly doesn't apply and would not be part of the equation, so we can scratch that off the list. But it doesn't make the claimed observation wrong. We do know that certain electroencephalogram waveforms are often associated with certain kinds of activity. For example, physical activity or REM sleep often produces an electroencephalogram with a sine wave of between 4 and 8 Hz, which we term a theta pattern. Waking relaxation with eyes closed often produces a pattern from 8 to 12 Hz, which is called an alpha pattern. There are only a few characterized patterns, and pretty general descriptions of what kinds of activities go with them. The claim made by the binaural beat sellers depends on much more granular and specific matches. For example, the claim that a binaural beat with a frequency of X produces the same effect in your brain as Vicodin is wholly implausible. Such claims presume that we know the exact frequency of the electroencephalogram in each of these desired conditions, and the fact is that brain waves don't work that way. It is wholly and absolutely implausible to say that desired brain condition X will occur if we get your EEG to read exactly X Hz.
“When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference, and a third tone of 9 Hz is experienced,” says Niraj Naik, founder of Trpynaural, a resource for binaural tracks. “This will result in your brain being raised or lowered and tuned into the desired frequency. This is how binaural beats are produced.”
We are all unique and herbs can work differently for different people. The usage instructions on the label are written to be applicable to a general population. However, that doesn't mean they are optimum for you and the discomforts you are experiencing (small vs. large body types for example). "As needed" means you should take the amount listed at a needed frequency until you feel the desired effect (paying attention to any maximum or frequency limitations listed).

15. Melville GW, Chang D, Colagiuri B, Marshall PW, Cheema BC. Fifteen minutes of chair-based yoga postures or guided meditation performed in the office can elicit a relaxation response. Evid Based Complement Alternat Med [Internet]. 2012 [cited 2012 June 27]; Available from: doi:10.1155/2012/501986.

Most programs start at a work/life busy brain Beta frequency of twenty light flashes per second (20Hz) and slowly ramp them down to Alpha (relaxation and meditation) at 8-12 HZ, Theta (deep relaxation and dreaming) at 4-8 Hz) and Delta (dreamless deep relaxation) of .5-4Hz. We have taken measurements at Mass General with state of the art EEG equipment and have seen a slowing of the brain waves from Beta to Theta in two minutes and complete brain wave harmonization in the left, right, anterior, posterior and occipital regions of the brain.
To use your senses to quickly relieve stress, you first need to identify the sensory experiences that work best for you. This can require some experimentation. As you employ different senses, note how quickly your stress levels drop. And be as precise as possible. What is the specific kind of sound or type of movement that affects you the most? For example, if you’re a music lover, listen to many different artists and types of music until you find the song that instantly lifts and relaxes you.
... One of the possible explanation for insignificant results could be length of exposure to AVS. Our participants were exposed to it for 11 minutes, while some authors (Cruceanu & Rotarescu, 2013) suggest that at least 20 minutes is needed for the positive effects to take place. Furthermore, part of our reserach was also visualization of gymnastic skills, performed after AVS. ...
Neural oscillations are rhythmic or repetitive electrochemical activity in the brain and central nervous system. Such oscillations can be characterized by their frequency, amplitude and phase. Neural tissue can generate oscillatory activity driven by mechanisms within individual neurons, as well as by interactions between them. They may also adjust frequency to synchronize with the periodic vibration of external acoustic or visual stimuli.[3]