So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.

Recently developed entrainment software has been designed to correct specific imbalances in hemispheric activity associated with undesirable mind-states. For example, people suffering with depression often have more activity in the right hemisphere, and specially designed brainwave music decreases this activity while increasing activity in the left hemisphere, reducing depression.
Some studies have found that binaural beats can affect cognitive function positively or negatively, depending on the specific frequency that’s generated. For example, a study of long-term memory found that beta-frequency binaural beats improved memory, while theta-frequency binaural beats interfered with memory. This is something for scientists to continue to examine closely. For people who use binaural beats, it’s important to understand that different frequencies will produce different effects.
Unlike many traditional therapies for dealing with stress, anxiety, depression or cognitive impairment, entrainment does not require a focused effort from the person having the therapy, as the brain instinctively follows the frequency. This makes it a much more effective therapy for managing some of these challenging conditions, by automatically inducing a sense of relaxation and a reduction in negative physical and emotional patterns.
Aside from Brain Evolution, this is another good resource for brainwave entrainment products that I recommend. They have binaural beats and isochronic tones for many different applications. The nice thing is that they are inexpensive, so you can experiment with different types and find ones that work for you. They also have a membership plan that makes experimenting even more affordable. It’s probably the best bang for the buck that I can find for brainwave entrainment.
This simple app doesn’t have tons of bells and whistles, but by being just a one-screen app it doesn’t drain your battery or interfere with other apps you might be running. The interface is straightforward and lets you input exactly what binaural beats frequency you want to achieve. This is a great app if you know exactly what you want and you don’t want anything to get in the way of that.
After you fully understand the above principles, the next source of poor results to consider arises from faulty expectations and misunderstandings about what meditation and brainwave entrainment are, and what the experience of either one of them is like. Meditation and Brainwave entrainment aren’t synonyms but the misunderstandings about them do have some overlapping areas. Some misunderstandings are common to both while some are unique to one or the other.
The thing about conditioning is, it doesn’t matter whether the conditioned response is pleasant or unpleasant, desirable or undesirable. The process of conditioning works just as well both ways. You went looking for any indication you were getting an effect by using entrainment and you happened to have an unpleasant experience that you focused on. To the mind it is irrelevant whether it was pleasant or unpleasant. One way works just as well as the other. But the fact remains; it was your general expectations that resulted in a specific situation of conditioning.
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement. 
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