So to summarize their claim, they're saying that entrainment means that a binaural beat will cause your brain's electroencephalogram to match the pattern of the phantom beat. Well, if it did, entrainment certainly doesn't apply and would not be part of the equation, so we can scratch that off the list. But it doesn't make the claimed observation wrong. We do know that certain electroencephalogram waveforms are often associated with certain kinds of activity. For example, physical activity or REM sleep often produces an electroencephalogram with a sine wave of between 4 and 8 Hz, which we term a theta pattern. Waking relaxation with eyes closed often produces a pattern from 8 to 12 Hz, which is called an alpha pattern. There are only a few characterized patterns, and pretty general descriptions of what kinds of activities go with them. The claim made by the binaural beat sellers depends on much more granular and specific matches. For example, the claim that a binaural beat with a frequency of X produces the same effect in your brain as Vicodin is wholly implausible. Such claims presume that we know the exact frequency of the electroencephalogram in each of these desired conditions, and the fact is that brain waves don't work that way. It is wholly and absolutely implausible to say that desired brain condition X will occur if we get your EEG to read exactly X Hz.
Beta: These brainwaves are associated with high levels of alertness and arousal. When beta brainwave patterns dominate, we’re primed to focus and concentrate, to make decisions and think analytically. When you’re analyzing an issue at work, you’re probably in a beta-dominant state. Beta waves are fast, with a higher frequency (between 15-40 hertz). At the higher levels of this range, beta waves are associated with anxiety.
Theta frequencies have long been viewed as the doorway to the subconscious mind. Heightened intuition, deep relaxation, extrasensory perception, and vivid dreaming are all connected to this frequency. There is a distinctly dreamy and otherworldly feel that accompanies the Theta brainwave. Many therapists and hypnotherapists make use of the Theta frequency to tap into the subconscious mind and heal core issues. As such, this frequency is a powerful way to change limiting beliefs and do deep inner work.

These are just a few examples. This silly list literally goes on for pages and pages, and it is pure hogwash almost without exception. Unfortunately there are many people dealing with personal problems that read nonsense like this and want very badly for it to be true. Perhaps they don’t believe every word, but they believe or hope that at least some of it is accurate information. These hopes and beliefs contribute to the generation of false expectations, so that when listening to an entrainment frequency of 10.3Hz doesn’t clear up their stuffy sinuses they conclude entrainment doesn’t work. The digestion of such foolishness is an impediment to realizing the true value of entrainment.
Cortisol is an arousal hormone, stimulating alertness and attention. Cortisol levels rise and fall in connection to circadian rhythms—cortisol levels rise to their peak levels first thing in the morning, just in time for you to be active for the day. Too-high cortisol levels are associated with insomnia, as well as more time spent in light sleep, rather than deep sleep.
This incredible app which you  not only has over 3 hours of meditations valued at $200, the technology utilized is unlike anything else on the marketplace. The heartbeat synchronization augmentation gives you a completely immersive experiencing, tuning in to your body’s natural rhythms. It gives you the best binaural music on the market. Fully customizable, you can base your meditation on your mood, goals and timeframe. This is the perfect app for a deep, introspective experience.
How does brainwave entrainment work? Consistent, precisely engineered audio frequencies in the form of binaural beats cause the brain’s frequencies to match the stimulus. Your brain perceives two beats with slightly different frequencies (which are inaudible to the ear) through your headphones. It takes the difference between the two, and matches its own frequency to it. This is called the “frequency following” response.
By the 1980s, entrainment technology had merged with advancements in microelectronics technology, making it possible to develop even more sophisticated audio and visual brainwave entrainment products for the marketplace. In the last two decades, a number of scientific studies have reported brainwave entrainment as an effective remedy for ADD, academic learning problems, and improving memory and cognition.
Dealing with sudden stress—a phone call with bad news, a last-minute assignment from your boss, or an argument with your spouse—triggers a cascade of physical and mental symptoms that can be hard to stop. The first thing to do? Pay attention to your breathing pattern, and make an effort to start taking slow, deep breaths as stress relievers. “Breathing can change how we feel because emotions and breathing are closely connected,” says Emma Seppala, PhD, author of The Happiness Track and a Stanford University psychologist who’s done research on yogic breathing. “A revealing research study showed that different emotional states are associated with distinct respiration patterns.” In a follow-up study, participants actually started to feel the emotions that corresponded to an assigned breathing pattern. “This finding is revolutionary: We can change how we feel using our breath!” Dr. Seppala says. Deep breathing gets more oxygen to your brain and may lower levels of the stress hormone cortisol.

The various mental states of the individual are thought to take place across a varied range of frequencies, or brainwaves. By encouraging the frequency following process, entrainment is able to create positive change in the brain, through matching carefully-selected frequencies of light and/or sound. The stimulus enables the individual to access a different state of consciousness, which can be useful for a number of benefits including relaxation, anxiety management, stress reduction and more.


Theta brainwaves are next highest in frequency above delta and are especially important for many people using brainwave entrainment and meditation because theta waves are at a threshold, forming a link between wakefulness and the subconscious mind. Theta waves bridge between our awake self and the creative and insightful understandings from below our conscious awareness, and while they are not common in awake adults, they are normative for children under 13 years old. 

Neural oscillations are rhythmic or repetitive electrochemical activity in the brain and central nervous system. Such oscillations can be characterized by their frequency, amplitude and phase. Neural tissue can generate oscillatory activity driven by mechanisms within individual neurons, as well as by interactions between them. They may also adjust frequency to synchronize with the periodic vibration of external acoustic or visual stimuli.[3]
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