Another common misconception is that entrainment is going to force your brain into doing something beyond its native capabilities, or at least beyond what it is accustomed to doing. This mistaken belief is often the root that leads to comments like, “When I meditate with LifeFlow my face gets flushed (or my hair vibrates or I develop x-ray vision, or any of the other things we come across). If I meditate without LifeFlow the face flushing doesn’t happen. LifeFlow must be causing it.”
So to summarize their claim, they're saying that entrainment means that a binaural beat will cause your brain's electroencephalogram to match the pattern of the phantom beat. Well, if it did, entrainment certainly doesn't apply and would not be part of the equation, so we can scratch that off the list. But it doesn't make the claimed observation wrong. We do know that certain electroencephalogram waveforms are often associated with certain kinds of activity. For example, physical activity or REM sleep often produces an electroencephalogram with a sine wave of between 4 and 8 Hz, which we term a theta pattern. Waking relaxation with eyes closed often produces a pattern from 8 to 12 Hz, which is called an alpha pattern. There are only a few characterized patterns, and pretty general descriptions of what kinds of activities go with them. The claim made by the binaural beat sellers depends on much more granular and specific matches. For example, the claim that a binaural beat with a frequency of X produces the same effect in your brain as Vicodin is wholly implausible. Such claims presume that we know the exact frequency of the electroencephalogram in each of these desired conditions, and the fact is that brain waves don't work that way. It is wholly and absolutely implausible to say that desired brain condition X will occur if we get your EEG to read exactly X Hz.
The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
Looking for an even more impactful way to feel the benefits of exercise? Do so while listening to uplifting music. Research findings indicate that music listening positively impacts the psycho-biological stress system, helps activate the parasympathetic nervous system, improves recovery time, and has benefits for hormonal balance and brain functioning overall. (4)

Tracks that move from alpha to theta can be a perfect vehicle for transitioning from a hectic day into a relaxing and rejuvenating sleep. Beginning with alpha waves takes you into a light but still alert meditative mind state where the difficulties of the day can be resolved and put to rest. Later, theta waves go deeper into the unconscious, preparing you for sleep and dreams.

Gamma waves are the fastest brainwave frequency range. Gamma brain waves are believed to link and process information from all other parts of the brain. A high amount of gamma wave activity in the brain is associated with intelligence, compassion, focus and feelings of happiness. High levels of gamma brain waves have also been linked to improved memory and an increased sensitivity to sensory input. Low amounts of gamma brainwave activity have been linked to learning difficulties, poor memory and impaired mental processing.

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Some studies have found that binaural beats can affect cognitive function positively or negatively, depending on the specific frequency that’s generated. For example, a study of long-term memory found that beta-frequency binaural beats improved memory, while theta-frequency binaural beats interfered with memory. This is something for scientists to continue to examine closely. For people who use binaural beats, it’s important to understand that different frequencies will produce different effects.
Cortisol is the principle hormone (although not the only hormone) tied to our innate “flight-or-fight” response, which is how the body reacts to acute stress by either helping us run from the situation or stick around and fight our way through. When short spikes in cortisol/adrenaline happen over and over again nearly every day, they cause wear and tear on the body and speed up the aging process.
American Heart Association: "Four Ways to Deal With Stress."; PubMed Central: "Psychosocial and Psychophysiological Effects of Human-Animal Interactions: The Possible Role of Oxytocin."; NIH News in Health: "Can Pets Keep You Healthy?"; Cleveland Clinic: "Want a Healthy Heart? Laugh More!"; "Laughter Is the Best Medicine."; Association for Psychological Science: "Power Posing: Brief Nonverbal; Displays Affect Neuroendocrine; Levels and Risk Tolerance."; Harvard Business School: "Power Posing: Fake It Until you Make It."; "The Effect of Sexual Activity on Wages."
... The goal of the study was to observe the effect of exposure to BB on working memory capacity. As suggested by many studies, BBs corresponding to alpha brain waves can positively influence cognitive processing, namely attention, auditory sequential memory, working memory, working memory storage, and reasoning ability (Carter & Russell, 1993;Cruceanu & Rotarescu, 2013;Foster, 1990;Kennerly, 1994;McMurray, 2006). The results show that a BB of the frequency of 9.55 Hz – which is a representation of the alpha frequency range of the brain activity – had a temporary positive effect on working memory capacity in our sample of healthy, adult university students. ...
The studies included in the recent reviews of Tai Chi and yoga indicate that sessions between 60 and 90 minutes performed 2 to 3 days per week were effective in reducing stress and improving feelings of well-being (7,14,17). A study conducted in a worksite environment showed that 15 minutes of chair-based yoga postures was effective in reducing acute stress when assessed by self-report and with physiological measures (e.g., respiration rate and heart rate variability parameters). This finding indicates that shorter duration sessions can be effective in reducing acute stress with this type of exercise (15).

Our everyday, waking brain used for active intelligence operates at approximately 13 hertz, which is in the range of high alpha or low beta frequencies. People who have certain learning disabilities and problems with attention often have low levels of 13 hertz frequency brainwaves in crucial areas of the brain used for sequencing tasks and doing simple math calculations. This is one concrete example of how brainwaves are associated with thinking and behavior. Each identified brainwave frequency has a different effect on a person’s ability to think, act, and feel.

By the 1980s, entrainment technology had merged with advancements in microelectronics technology, making it possible to develop even more sophisticated audio and visual brainwave entrainment products for the marketplace. In the last two decades, a number of scientific studies have reported brainwave entrainment as an effective remedy for ADD, academic learning problems, and improving memory and cognition.
Brainwave entrainment is used by millions of adults across the world with no negative effects. However, as with any treatment or therapy, individuals who are prone to seizures should avoid these tones. It is also not advised for pregnant women or very young children whose brain is still developing. If you are concerned about health impacts, discuss it with your health practitioner before you start using our brainwave entrainment products. It is also very important that you use the products in accordance with our instructions.
Group exercise or encouraging stressed clients to find a workout partner is an excellent idea because it can provide a support network and accountability. However, there might be clients who find a group setting intimidating or competitive, which could be counterproductive in managing stress. In addition, those who report stress because of work or family obligations might enjoy the solitude of exercising alone. Using a variety of exercises or nontraditional exercises (e.g., exergaming, dance classes, yard work, or rock climbing) is a way to plan activities that are enjoyable to maximize adherence. Knowing your clients’ exercise barriers and stressors will help with planning an exercise program that can address these variables to maximize the benefits for health and stress management.

♥ I found the Binaural Beat Machine to be my #1 focus tool. I have ADD/ADHD and am too easily distracted when I really want to focus. I turn on the binaural beats using the 16b preset for focus and turn down the volume so it's just barely present to my ear. I couple it with some classical music and am able to focus on what I want for extended periods. This literally has changed my life. Thank you!!
How does acupuncture work? Acupuncture is an alternative therapy that involves inserting thin needles into targeted areas of the body. Some believe that this balances a person’s vital energy, while others point to a neurological effect. Acupuncture may relieve pain and a range of other symptoms. Here, learn about uses, risks, and what to expect. Read now

I enjoy this one called: Cognition Enhancer For Clearer and Faster Thinking – Isochronic Tones (Electronic) … I seem to enjoy it. Any harm in just listening to this one every day for 30 minutes as a routine daily thing, just like brushing your teeth and making your bed. I would just use it at times when I’m working at my desk, maybe even reading the online news etc…Thoughts?

Hi Et, In all the feedback and studies I’ve read and looked into over the years, I’ve seen lots of feedback from people talking about how they don’t like the sound of the tones, or they find them irritating in some way. Unfortunately, there doesn’t seem to be any particular reason why one person likes it and the next doesn’t. It’s a bit like normal music, one person’s sweet symphony is another person pneumatic drill. It’s common for people to find it weird and maybe annoying at first, which is how I felt in the beginning. But usually after a few listens you can start to get used to it and appreciate the sound, and especially the feeling it gives you. Personally, I think it can help if you try to embrace the sound, psychologically speaking beforehand. It can also help to have the sound playing at a very low volume, to begin with, then building it up as you get more used to it.
As a trader, having focus is not a luxury, it’s a necessity for making the best decisions under pressure. The music and meditations allow me to bring my best game each and every day. I am more tuned into work for longer and better and with a steady energy and calmness. I am also a writer with a fairly high demand on output meaning I need to get a quality 700 to 1800 words of analysis created daily. And again I rely on to put my mind at it' most clear and creative. It delivers every time.
Eric Bartel is the creator of the Free Binaural Beats website and the sole creator of the audios found here. He specializes in creating binaural beats and isochronic tones along with relaxing ambient meditation music. From his home studio in the Black Hills of South Dakota, Eric is committed to bringing the healing power of binaural beats to anyone who wants to live a more peaceful, relaxed and fulfilled life.
How does brainwave entrainment work? Consistent, precisely engineered audio frequencies in the form of binaural beats cause the brain’s frequencies to match the stimulus. Your brain perceives two beats with slightly different frequencies (which are inaudible to the ear) through your headphones. It takes the difference between the two, and matches its own frequency to it. This is called the “frequency following” response.