The pitch frequency measures and describes what a beat sounds like, i.e. does the isochronic beat have a deeper bass sound, or is it high pitched and sharper sounding? The beat waveform frequency describes how many times the beat is repeating per second, i.e. how fast it is beating. You don’t really need to concern yourself about the pitch frequency, as that doesn’t have a direct influence on brainwave entrainment and doesn’t play a part on the measurement on an EEG. I only mentioned it because you were referring to humans not being able to hear below 20Hz. I change the pitch frequency just to suit the mood of the track. For tracks that are to be relaxing, for meditation or sleep, I tend to use a lower pitch frequency so it sounds deeper and more relaxing and I never have that lower than 100Hz. For an energizing, high focus track I might use a more higher pitched 200Hz isochronic tone, because that is sharper sounding and less likely to make you feel sleepy. That’s all you really need to know about the pitch frequency.
Jeffrey D. Thompson, D.C., B.F.A. Disclaimer: Nothing on this website is intended to diagnose, treat, cure or prevent any medical condition of whatever nature, and shall not be construed to mean medical advice, implied or otherwise. Information on this site is intended for educational edification and use only. © Coyyright 1988-2018 – Center for Neuroacoustic Research - All Rights Reserved.
Delta brain state is related to the unconscious or super-conscious mind. Delta waves are the slowest of all five brainwave frequencies. These brain waves are generated in deep sleep and in very deep meditation. In the sleep cycle, the deepest of sleep states is called “Slow Wave Sleep” (SWS). In this phase, the brain begins producing very slow, large Delta waves. The deeper the sleep, the higher the amount of delta waves. This stage plays a vital role in health and well-being, especially because healing and regeneration processes are stimulated in this state. In the Delta state, you do not dream, you are completely unconscious.
Acupuncture has increasingly been used to treat many stress-related conditions, including psychiatric disorders, autoimmune or immunological-related diseases, infertility, anxiety, and depression. Researchers have found that acupunture treatments result in changes in the cardiovascular and immune systems, increasing protective T-cell proliferation and helping with cellular immuno-responses. (8)

... Audio visual stimulation effects people on two levels: Budzynski (2001) reports significant improvement of mental capabilities after AVS in 75-year old male. Cruceanu and Rotarescu (2013) proved that the exposure to 30-minutes of audio-visual stimulation with the frequency of 10,2 Hz significantly improves cognitive skills. Based on their research, authors claim that people need to be exposed to AVS at least for 20 minutes in order to achieve positive effects. ...
Slightly higher-frequency entrainment can lead to hyper suggestive states of consciousness. Still higher-frequency EEG states are associated with alert and focused mental activity needed for the optimal performance of many tasks. Perceived reality changes depending on the state of consciousness of the perceiver (Tart, 1975). Some states of consciousness provide limited views of reality, while others provide an expanded awareness of reality. For the most part, states of consciousness change in response to the ever-changing internal environment and surrounding stimulation. For example, states of consciousness are subject to influences like drugs and circadian and ultradian rhythms (Rossi, 1986; Shannahoff-Khalsa, 1991; Webb & Dube, 1981). Specific states of consciousness can also be learned as adaptive behaviors to demanding circumstances (Green and Green, 1986).  
No, it isn’t, at least not in the way these people are thinking. Neither would any other entrainment product you could purchase for that matter. Part of the problem is the proliferation of utter nonsense about brainwave entrainment one can read all over the internet. There is one site in particular that comes to mind, and the contents of that site are often copied by other websites. It is a list of Hz frequencies with their corresponding (alleged) physical effects. The list runs on for many pages. I won’t bother with the link because you can Google it and find it for yourself if you feel the need for a good laugh, but here are some examples regarding meditation and brainwave entrainment from this site:
Over-arousal in certain brain areas is linked with anxiety disorders, sleep problems, nightmares, hyper-vigilance, impulsive behaviour, anger/aggression, agitated depression, chronic nerve pain and spasticity. Under-arousal in certain brain areas leads to some types of depression, attention deficit, chronic pain and insomnia. A combination of under-arousal and over-arousal is seen in cases of anxiety, depression and ADHD. more...
“In order to get into a flow state, you have to calm a part of the brain, the posterior cingulate cortex, which is the source of what brain scientists call the default state, which is the non-focused state,” says Harris. “At any rate, it turns out that Holosync [binaural beats], when you listen to it, [calms that part of the brain] and so does traditional meditation. It’s just Holosync does it faster and more easily and more effortlessly. It turns down the posterior cingulate cortex and it enhances the other part of the brain that, when it’s enhanced, you can easily go into a flow state.”

Our state of mind, mood, energy level, motivation, and overall well-being all emerge out of the electrical energy produced by our brains. Do you want more control of your moods and thoughts every day? If so, brainwave entrainment is a method which greatly assists many people in finding greater relaxation, better moods, and less anxiety in a way similar to how music uplifts and rejuvenates us, and brainwave entrainment techniques are available embedded into musical arrangements, giving you the benefits of both modalities.
Transparent Corp's Research Area is arguably the most comprehensive resource for collated brainwave entrainment research.   Update: the main research area on Transparent Corp's website is currently being updated, so it is offline.  However, you can still access their peer-reviewed research paper as a PDF here: “A Comprehensive Review of the Psychological Effects of Brainwave Entrainment“.
Entrainment is a phenomenon by which some external sensory stimulation synchronizes brainwaves differently than the native rhythm. The most obvious example of this is photic driving – during an EEG the subject will have a strobe light flashed before them at various frequencies. The purpose of this is to see if it will trigger seizure activity. In many normal subjects the brain wave rhythm in the occipital lobes, which is the visual part of the cortex, will match its frequency to the frequency of the strobe light. This specifically is called photic driving, but the phenomenon in general is called entrainment.

Deep breathing is an easy stress reliever that has numerous benefits for the body, including relaxing muscles and quieting the mind. Breathing exercises are especially helpful because you can practice them anywhere. Perhaps more importantly, they work quickly so you can de-stress in a flash. The ​​​karate breathing meditation is a great exercise to start with, and this basic breathing exercise can be done anywhere to help you reverse your ​stress response, get back to being more proactive (rather than reactive), and face stress with greater resilience.
Binaural beats are the playing of two sine waves of close, but not the same, frequency into different earpieces of a set of headphones. The "beat" is heard as the brain tries to process them as a distinct sound, while taking into account the constructive/destructive interference. It is said to migrate brain waves to be closer to that frequency, like a sort of biological resonance, which is true. Of course the same can be said for listening to relaxing music help you relax, up tempo music to help you feel energetic, etc...
At Gaia Meditation, most of audio programs including free relaxation music, free sleep music, free meditation music etc. use the technology of brainwave entrainment (or “brainwave synchronization”) with powerful binaural beats and isochronic tones. Our audio tracks utilize pure and precisely tuned sound frequencies which will drive your brain activity (consciousness) into your desired state: Gamma, Beta, Alpha, Theta or Delta.

But the notion of changing brain waves is a very appealing one, from a marketing stand point. People can visualize brain waves and we like synchrony. Also, in the computer age, we understand the notion of “programming.” We also have been prepped for the future by movies such as The Matrix, where people could master Kung Fu in minutes by simply “downloading” the knowledge. This gives the whole notion a superficial plausibility. But the science just isn’t there.
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.