Another common misconception is that entrainment is going to force your brain into doing something beyond its native capabilities, or at least beyond what it is accustomed to doing. This mistaken belief is often the root that leads to comments like, “When I meditate with LifeFlow my face gets flushed (or my hair vibrates or I develop x-ray vision, or any of the other things we come across). If I meditate without LifeFlow the face flushing doesn’t happen. LifeFlow must be causing it.”
Entrainment is a phenomenon by which some external sensory stimulation synchronizes brainwaves differently than the native rhythm. The most obvious example of this is photic driving – during an EEG the subject will have a strobe light flashed before them at various frequencies. The purpose of this is to see if it will trigger seizure activity. In many normal subjects the brain wave rhythm in the occipital lobes, which is the visual part of the cortex, will match its frequency to the frequency of the strobe light. This specifically is called photic driving, but the phenomenon in general is called entrainment.
Robert Monroe, a radio producer and executive published a popular book called Journeys Out of the Body about his out-of-body experiences when using brainwave entrainment. He later founded an original brainwave entrainment audio company, Hemi Sync. In 1981, the book Mega Brain by Michael Hutchison brought brainwave entrainment information, techniques, and terminology into the popular press.
The reason this rule of thumb is so useful is because there is a huge market for simple answers. A genuine elegant solution (one that accomplishes more with less) is highly valuable in the marketplace. We are used to technology delivering new easy solutions to previously difficult tasks. While most improvements are incremental, there are occasional breakthroughs that transform our lives.
While visual entrainment is more powerful than audio alone for inducing desired brainwave states, more caution is needed when using visual methods. Between 0.3 and 3 percent of the population is susceptible to having seizures from flickering light stimulation, and for other people, flickering visual stimuli simply makes them uncomfortable. People with epilepsy have a greater chance of having a seizure from exposure to flickering light stimulation.

Eric Bartel is the creator of the Free Binaural Beats website and the sole creator of the audios found here. He specializes in creating binaural beats and isochronic tones along with relaxing ambient meditation music. From his home studio in the Black Hills of South Dakota, Eric is committed to bringing the healing power of binaural beats to anyone who wants to live a more peaceful, relaxed and fulfilled life.
In fact just having a particular range of brainwaves running through our grey matter is also not “meditation”. Brainwaves are not the cause of the meditative state. They are only an indicator that we might be in a meditative state. And then again we might be in some other state as well. Those exact same brainwave frequencies are present during many different activities and states of consciousness, not just during meditation.

People who handle stress well tend to employ what stress experts call an "optimistic explanatory style." They don't beat themselves up when things don't work out in their favor. So instead of using statements that catastrophize an incident, like "I'm a complete failure," they might say to themselves, "I need to work on my backhand." Or they'll transfer blame to an external source. Rather than saying, "I really blew that presentation," it's, "That was a tough group to engage." Replace the word "expect" with "hope." Expectations can only be used for those things over which you have the greatest personal control. You can expect to quench your thirst with a drink of water. You cannot expect to get the job you just interviewed for. You can hope to get it.

People who handle stress well tend to employ what stress experts call an "optimistic explanatory style." They don't beat themselves up when things don't work out in their favor. So instead of using statements that catastrophize an incident, like "I'm a complete failure," they might say to themselves, "I need to work on my backhand." Or they'll transfer blame to an external source. Rather than saying, "I really blew that presentation," it's, "That was a tough group to engage." Replace the word "expect" with "hope." Expectations can only be used for those things over which you have the greatest personal control. You can expect to quench your thirst with a drink of water. You cannot expect to get the job you just interviewed for. You can hope to get it.
People who are new to meditation sometimes complain that they find it too difficult to silence their thoughts. This is perfectly normal and in fact, if you are new to meditation you should not expect to achieve absolute mental silence in the next day or two. Even the most experience meditators still have their good days and bad days when it comes to meditation and a certain amount of mental activity during meditation is quite normal.
Known as audio-visual brainwave entrainment, or AVE, this method involves the simultaneous flashing of light and audible, rhythmic tones using specialized equipment such as the Mind Machine. Also known as the Dream Machine or psycho-Walkman, this lightweight headset lets you experience a wide selection of audio and visual entrainment tracks while having complete mobility.
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Yoga has been shown to have similar benefits, reinforcing the “mind-body connection,” improving how people (especially women) feel about their bodies, helping with sleep and controlling anxiety. A review of over 35 clinical trials that tested the effects of regular yoga on stress levels and health found that, overall, yoga offers significant improvements in various physical and psychological health markers for the majority of people. (3)
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When explaining this to others they frequently respond with something like, “But I had no expectation or even any idea that my face might experience flushing. I didn’t even know that was possible. Now every time I listen to a particular entrainment track that specific face flushing occurs. If it is a specific phenomena, and it only happens when I use one certain entrainment track, doesn’t that prove it is the entrainment causing it?”
^ Trost W. and Vuilleumier P., Rhythmic entrainment as a mechanism for emotion induction by music: a neurophysiological perspective. In The Emotional Power of Music: Multidisciplinary Perspectives on Musical Arousal, Expression, and Social Control, Cochrane T., Fantini B., and Scherer K. R., (Eds.), Oxford, UK: Oxford University Press; 2013, pp213–225.
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