Well … to understand the role entrainment plays in meditation, think of a water pump. Most of you have lived in areas where you have access to city water. You turn the knob on the tap, water comes out, end of story. If you grew up like I did, on a farm with a local well, then you probably know that in order to get the water flowing from a well you must first “prime the pump”. (Those of you who remember the days when cars all had carburetors rather than fuel injectors might also remember running out of gas and needing to prime the carburetor with a little gasoline. It’s the same principle.)
Alpha is the resting state for the brain; it is “The Power Of Now”, being here in the present. The Alpha state is the relaxed state of consciousness essential to stress reduction. It is intensely pleasurable: you are awake but relaxed and not processing much information, with a sort of floating feeling. According to Alpha researcher Dr. Joe Kamiya, the Alpha state is “something like letting go of anxieties”.
The thing about conditioning is, it doesn’t matter whether the conditioned response is pleasant or unpleasant, desirable or undesirable. The process of conditioning works just as well both ways. You went looking for any indication you were getting an effect by using entrainment and you happened to have an unpleasant experience that you focused on. To the mind it is irrelevant whether it was pleasant or unpleasant. One way works just as well as the other. But the fact remains; it was your general expectations that resulted in a specific situation of conditioning.
With brain wave entrainment technology, changing brain wave states is an instantaneous and effortless process. The 'periodic stimulus' can be sound, vibrations and/or light. We have found that we get the best results with blinking lights which are experienced through closed eyelids. This is only problematic for people with existing diagnosis of photo-induced epilepsy, as blinking lights can induce a seizure in them. The programs are enhanced with Deepak Chopra doing the narration along with holographic sound effects and original music composed and performed by Rudy Tanzi.
... The goal of the study was to observe the effect of exposure to BB on working memory capacity. As suggested by many studies, BBs corresponding to alpha brain waves can positively influence cognitive processing, namely attention, auditory sequential memory, working memory, working memory storage, and reasoning ability (Carter & Russell, 1993;Cruceanu & Rotarescu, 2013;Foster, 1990;Kennerly, 1994;McMurray, 2006). The results show that a BB of the frequency of 9.55 Hz – which is a representation of the alpha frequency range of the brain activity – had a temporary positive effect on working memory capacity in our sample of healthy, adult university students. ...
When explaining this to others they frequently respond with something like, “But I had no expectation or even any idea that my face might experience flushing. I didn’t even know that was possible. Now every time I listen to a particular entrainment track that specific face flushing occurs. If it is a specific phenomena, and it only happens when I use one certain entrainment track, doesn’t that prove it is the entrainment causing it?”
Theta frequencies have long been viewed as the doorway to the subconscious mind. Heightened intuition, deep relaxation, extrasensory perception, and vivid dreaming are all connected to this frequency. There is a distinctly dreamy and otherworldly feel that accompanies the Theta brainwave. Many therapists and hypnotherapists make use of the Theta frequency to tap into the subconscious mind and heal core issues. As such, this frequency is a powerful way to change limiting beliefs and do deep inner work.

When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference and a third tone of 9 Hz is experienced. This will result in your brain being lowered or raised and tuned into the desired frequency. This is how binaural beats are produced. Headphones are essential for this to work.  
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I call the kind of intuitions and inspirations that come when we meditate and do these kinds of practices my “marching orders.”Okay, this is what I need to do. We’re not using our brilliant linear minds here; that’s not the place wisdom comes from. The place of wisdom is, again, relaxing into these states with loving-kindness, and then all the stuff can come out, whether we are dealing with our shadow issues or dealing with our light issues—the wisdom and gifts we haven’t yet brought forth that need to be birthed.
Thanks for the reply. I am now clearer on ‘what’ is heard. Can you expand or point me in direction ..a bit more about ‘pitch frequency’ and frequency spoken about and what exactly is the difference ..and how we use the higher pitch frequencies to ‘hear’ or become aware of them? Would you only pick up the low freq on a EEG?. sorry for being pedantic ..it still does not clear up split isochronics and possibly creating same situation as binaural beats..
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According to Dr. Mark Hyman, eating whole, real foods restores balance and reduces the effects of stress on your body. Replacing harmful substances such as caffeine, alcohol, and refined sugars, with clean proteins, fruits, vegetables, and healthy fats helps regulate your hormone levels, including stress hormones. Food As Medicine Education Director Kathie Swift, MS, RDN, LDN, FAND, EBQ cites the connection between the gut and brain in relieving stress. The gut and brain are constantly sending signals to each other, so by keeping your microbiota (the bacteria in your gut) healthy, your brain feels less stressed.

The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]