Although there is a general stress response pattern, there can be variations in the response according to the characteristics of the stressor (10). Individuals tend to respond differently based on the familiarity of the stressor. For example, the perceived level of stress and physiological response when giving a presentation to a group of work colleagues will likely be less than when presenting to an unfamiliar group. The stress response also varies depending on the level of perceived control one has over the stressor (10). If there is a way for one to actively cope with the stressor that is reasonable, then the individual usually perceives more control over the situation. Consider an individual who has to take a certification examination for work and has 6 months to prepare. He can adjust his schedule to accommodate study time. However, waiting for medical test results that show whether one has a serious illness does not allow a sense of control over the stressor, and the individual passively endures the stressor or may try to avoid the stressor. With this uncontrollable type of stressor, there is a more negative reaction with greater productions of cortisol, which can have damaging health effects because of the suppression of immune function (10).
Hi Sahil, it’s hard for me to speak about other people’s tracks and videos, as I don’t know how they created them either. If you’re interested in a particular track/video and unsure about it, try asking the creator a question or two about the track, what frequencies were used and for how long, what software they used etc. Then make your own judgement based on how they reply to you. Jason

One RCT (n=108) showed significant reduction in anxiety from a single session of alpha/delta therapy for day surgery patients. A crossover RCT of a single session of theta stimulation in four healthy adults reported significant improvement from the intervention in one of five measures. Five pre/post studies reported significant benefit from the intervention for 16 of 27 outcomes.
OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
Transparent Corp's Research Area is arguably the most comprehensive resource for collated brainwave entrainment research.   Update: the main research area on Transparent Corp's website is currently being updated, so it is offline.  However, you can still access their peer-reviewed research paper as a PDF here: “A Comprehensive Review of the Psychological Effects of Brainwave Entrainment“.
When tuning instruments that can produce sustained tones, beats can be readily recognized. Tuning two tones to a unison will present a peculiar effect: when the two tones are close in pitch but not identical, the difference in frequency generates the beating. The volume varies like in a tremolo as the sounds alternately interfere constructively and destructively. As the two tones gradually approach unison, the beating slows down and may become so slow as to be imperceptible. As the two tones get further apart, their beat frequency starts to approach the range of human pitch perception[1], the beating starts to sound like a note, and a combination tone is produced. This combination tone can also be referred to as a missing fundamental, as the beat frequency of any two tones is equivalent to the frequency of their implied fundamental frequency.
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Once you begin to experience the beneficial aspects of brainwave entrainment, you may be tempted to have these tracks playing all the time during your waking and sleeping hours. This is NOT advisable, nor is it necessary. Remember, brainwave entrainment is exercise for your brain so your brain will need to rest and integrate the new changes that your entrainment regime is creating.

The functional role of neural oscillations is still not fully understood;[6] however they have been shown to correlate with emotional responses, motor control, and a number of cognitive functions including information transfer, perception, and memory.[7][8][9] Specifically, neural oscillations, in particular theta activity, are extensively linked to memory function, and coupling between theta and gamma activity is considered to be vital for memory functions, including episodic memory.[10][11][12]
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