♥ Imagine a really bad ringing in your ear and the pain that it brought along or when your ear was throbbing with pain. Can you remember the sound coming from that ear? Probably not, since the pain was probably far more memorable. This sounds very similar to that, but it is not at all painful. Quite a unique experience, really. Try it out, but you need to be wearing earphones and have the volume up.


OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
Thanks Lorita. There hasn’t been any isochronic tones research that I’m aware of, for anti-aging, fat loss or attracting people, or any significant anecdotal feedback. You could combine positive affirmations or hypnosis scripts with isochronic tones to try and change habits and that could help with fat loss or build confidence to attract people. But it would be the affirmations and hypnosis doing most of the work, the isochronic tones would just be used to help relax the listener and put them in a more suggestible state. I don’t believe isochronic tones can affect those things, without being used in combination with some kind of vocal mental programming.
On the other hand, if you’re a person who generally has their life together, and who is somewhat successful in your current coping strategies, even if they’re not perfect, then a little bit of additional quiet and relaxation may not seem so dramatic to you as it does to that burned out person. It will feel good, but the degree of difference between that and your normal way of life will not seem so extreme to you as it will to the burned out person. It is a relative experience.

That is generally where the science ends and the pseudoscience begins. A number of companies and individuals have then extrapolated from the phenomenon of entrainment to claim that altering the brain waves changes the actual functioning of the brain. There is no theoretical or empirical basis for this, however. Entrainment is a temporary effect on the synchronization of neuronal firing – it does not improve or increase brain functioning, it does not change the hardwiring, nor does it cure any neurological disorder. There is no compelling evidence for any effect beyond the period of entrainment itself.
“When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference, and a third tone of 9 Hz is experienced,” says Niraj Naik, founder of Trpynaural, a resource for binaural tracks. “This will result in your brain being raised or lowered and tuned into the desired frequency. This is how binaural beats are produced.”

Participants in the included studies were children and adults, either healthy or with conditions such as learning disabilities, attention deficit hyperactivity disorder, migraine, stress, anxiety and myofascial pain. Interventions included single, alternating, ascending or descending frequencies of photic or auditory stimulation or audiovisual entrainment selected either by the participant or by the investigator. Nearly half the studies used single sessions and the rest used multiple sessions ranging from nine to 100. Length of session varied from 0.5 seconds to 60 minutes. Frequency of session varied from twice daily to weekly. Outcomes reported in the review included cognition (including verbal skills, performance skills, attention, memory and overall intelligence/achievement), short- and long-term stress, pain, headache/migraine, mood, behavioural problems and premenstrual syndrome (PMS).

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Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.
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