They are not beyond what is “normal” but for most of us they are outside of what is “typical”. Whether we consciously seek them or not, somewhere in the back of our minds we hold beliefs that because meditation and brainwave entrainment are beyond our usual set of experiences, then the evidence that they are having some sort of effect on us must also be outside of our normal range of experiences.
So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
Please note: When you take one earphone out, move it as far away from your ear as possible. With some headphones you may still be able to hear the pulsating sound if the removed headphone is still fairly close to your ear; this is because your brain can still detect the frequency vibration coming from the headphone. In addition, push the earphone that’s still on your ear tightly to your ear, while moving the other earphone as far away as possible.

The mantra technique as taught by Michael at Project Meditation is an excellent example of an outward technique. Since the vast majority of people have somewhat active minds, this mantra technique is a good bet for most of us. Even mantra techniques have some differences. Some require rigid concentration while others are more relaxed, such as Michael’s technique. There are some that use chanting which is helpful for a person whose mind is hyperactive.
All techniques, whether mantra, focus on the breath, contemplation of a koan, or any other, are simply the vehicles we use to take us into (hopefully) a meditative state. Put another way, the purpose of repeating a mantra is not to get proficient at repeating a mantra. The purpose is to take us to a meditative state where the mantra slips away and is no longer necessary.
So if you are interested in using brainwave entrainment music in your own recording, do so with the knowledge that it can only help to improve the quality of your work. But please don’t feel as though your recordings will be insufficient without it (some people do worry about this - unnecessarily). My advice is that if you ever find yourself in a situation where the music you love the most is not available with brainwave entrainment frequencies, don’t ignore your intuition and discard that music. When you find that piece of music that brings your recording to life, go with it whether it has brainwave entrainment frequencies or not. The quality and feel of the music itself are the most important factors.

With digital upgrades, Berger’s machine is still in use today, known as an electroencephalography machine, or EEG. Berger used his machine to study the brains of psychologically normal and abnormal people and discovered the first brainwave, called the alpha wave and also known as the Berger wave, along with the faster beta wave, which he observed suppressing the alpha wave when subjects opened their closed eyes. 
Brainwaves, or neural oscillations, share the fundamental constituents with acoustic and optical waves, including frequency, amplitude and periodicity. Consequently, Huygens' discovery precipitated inquiry[citation needed] into whether or not the synchronous electrical activity of cortical neural ensembles might not only alter in response to external acoustic or optical stimuli but also entrain or synchronize their frequency to that of a specific stimulus.[16][17][18][19]