Hi EJ, at the moment, there hasn’t been any research to give an indication of how long you should or shouldn’t listen for. Over time, I’ve seen people use my tracks for longer and longer. I started off providing 30-minute study tracks, but through demand, I extended them to 3-hours. I know from the many thousands of comments I’ve had on YouTube that a large number of people play those 3-hour tracks on repeat, or listen to different ones, one after the other throughout the day. I’ve also seen apps where you can play tracks like mine on continuous repeat. So it’s common for people to listen to them all day while they are studying.
To get a full answer you should really get in touch with the owner of the app, because it does really depend on how their track is constructed and how they intend it to work. I have one 50-minute sleep track which takes you down into delta (http://www.mindamend.com/shop/sleeping-and-dreaming/sleep-induction-isochronic-tones/) and that is designed to just get you to sleep, so you just let play until the end. If you played that track on repeat it might make you jump and wake you up, as the track begins at a higher frequency. I have another 8-hour sleep track which is meant to be played all throughout the night (http://www.mindamend.com/shop/sleeping-and-dreaming/deep-sleep-8-hour-sleep-cycle/). So it does depend on the individual track you are using.
The exact technique that will be right for you is something you have to discover for yourself though. There is no universal way to pinpoint which technique is best for you with 100% accuracy. You may need to try out several until you find the one that really resonates with you. One way is to do a bit of research on a variety of techniques. Usually you will find one or more of them seem to “draw” you to them. Pick one of those techniques as your starting point.
Entrainment is a term originally derived from complex systems theory, and denotes the way that two or more independent, autonomous oscillators with differing rhythms or frequencies, when situated in a context and at a proximity where they can interact for long enough, influence each other mutually, to a degree dependent on coupling force, such that they adjust until both oscillate with the same frequency. Examples include the mechanical entrainment or cyclic synchronization of two electric clothes dryers placed in close proximity, and the biological entrainment evident in the synchronized illumination of fireflies.