The pitch frequency measures and describes what a beat sounds like, i.e. does the isochronic beat have a deeper bass sound, or is it high pitched and sharper sounding? The beat waveform frequency describes how many times the beat is repeating per second, i.e. how fast it is beating. You don’t really need to concern yourself about the pitch frequency, as that doesn’t have a direct influence on brainwave entrainment and doesn’t play a part on the measurement on an EEG. I only mentioned it because you were referring to humans not being able to hear below 20Hz. I change the pitch frequency just to suit the mood of the track. For tracks that are to be relaxing, for meditation or sleep, I tend to use a lower pitch frequency so it sounds deeper and more relaxing and I never have that lower than 100Hz. For an energizing, high focus track I might use a more higher pitched 200Hz isochronic tone, because that is sharper sounding and less likely to make you feel sleepy. That’s all you really need to know about the pitch frequency.
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So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
Doing almost any routine, repetitive activity (like vacuuming, shredding paper or knitting), or reciting a word that represents how you wish you felt (such as calm) is a quick way to achieve a Zen-like state. Studies show the effects lower blood pressure and slow heart rate and breathing. The crucial elements are to focus on a word, your breathing or a movement and to bring your attention back to your task if your mind wanders or negative thoughts intrude. Or look to your faith for a mantra: A recent study published in the Journal of Advanced Nursing found that repeating phrases with spiritual meanings helped participants cope with a range of problems, from anxiety to insomnia.
That all said, we are all different and have our own different limits. So I generally advise that you just be aware of how you are feeling, and if you feel like you are getting a bit fatigued from it, it’s probably time to stop or at least take a break. When listening over long extended periods, I recommend that you keep yourself well-hydrated. Your brain needs a good supply of water to function well, especially if you are studying hard and increasing your brainwave electrical activity.
Brainwaves, or neural oscillations, share the fundamental constituents with acoustic and optical waves, including frequency, amplitude and periodicity. Consequently, Huygens' discovery precipitated inquiry into whether or not the synchronous electrical activity of cortical neural ensembles might not only alter in response to external acoustic or optical stimuli but also entrain or synchronize their frequency to that of a specific stimulus.