Slightly higher-frequency entrainment can lead to hyper suggestive states of consciousness. Still higher-frequency EEG states are associated with alert and focused mental activity needed for the optimal performance of many tasks. Perceived reality changes depending on the state of consciousness of the perceiver (Tart, 1975). Some states of consciousness provide limited views of reality, while others provide an expanded awareness of reality. For the most part, states of consciousness change in response to the ever-changing internal environment and surrounding stimulation. For example, states of consciousness are subject to influences like drugs and circadian and ultradian rhythms (Rossi, 1986; Shannahoff-Khalsa, 1991; Webb & Dube, 1981). Specific states of consciousness can also be learned as adaptive behaviors to demanding circumstances (Green and Green, 1986).  
“When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference, and a third tone of 9 Hz is experienced,” says Niraj Naik, founder of Trpynaural, a resource for binaural tracks. “This will result in your brain being raised or lowered and tuned into the desired frequency. This is how binaural beats are produced.”
Binaural beats are the playing of two sine waves of close, but not the same, frequency into different earpieces of a set of headphones. The "beat" is heard as the brain tries to process them as a distinct sound, while taking into account the constructive/destructive interference. It is said to migrate brain waves to be closer to that frequency, like a sort of biological resonance, which is true. Of course the same can be said for listening to relaxing music help you relax, up tempo music to help you feel energetic, etc...
Brain Wave Entrainment is any procedure that causes one's brainwave frequencies to synchronize with a periodic stimulus (sound, vibration or light) having a frequency corresponding to the intended brain-state (for example, to induce a trance, dreams, sleep or relaxation.) It is also called the Flicker-response because of how staring at a campfire or the flickering of a burning candle can lull you into a state of calmness and serenity. There was an extensive article on this phenomenon by Gerard Oster in Scientific American in 1973. It may sound novel, but in many ways, this is old tech.
A study published in Electroencephalography and Clinical Neurophysiology by Paul Williams and Michael West in 1975 examined the brainwave states of people experienced in meditation while using photic stimulation, and another study by Leonard, Telch, and Harrington in 1999 examined the successful use of brainwave entrainment techniques for attaining meditative states in subjects.

I enjoy this one called: Cognition Enhancer For Clearer and Faster Thinking – Isochronic Tones (Electronic) … I seem to enjoy it. Any harm in just listening to this one every day for 30 minutes as a routine daily thing, just like brushing your teeth and making your bed. I would just use it at times when I’m working at my desk, maybe even reading the online news etc…Thoughts?

Meditation Begins • Mind Chatter Slows Down • Great For Learning & Studying • Creative Ideas Flow • Reverse Brain’s Aging • Habits, Fears, Phobias Melt Away • Calm & Peaceful • First Layer Of Subconscious Mind • Gateway To Deeper Mental States • Advanced Focus • Relaxation Begins • Serotonin • Endorphins • Good For Anxiety, Depression, Stress, Panic • Mind Power • Happiness • Confidence

way of describing it—at both theta brainwave frequencies. And then there are also 40-Hz gamma frequencies, the frequency that came through a lot when the Dalai Lama sent some Buddhist monks to have their brain waves studied as they were meditating and doing loving-kindness practices. Gamma is associated both with heightened awareness and also with loving-kindness practices, metta practices.

Hi Et, In all the feedback and studies I’ve read and looked into over the years, I’ve seen lots of feedback from people talking about how they don’t like the sound of the tones, or they find them irritating in some way. Unfortunately, there doesn’t seem to be any particular reason why one person likes it and the next doesn’t. It’s a bit like normal music, one person’s sweet symphony is another person pneumatic drill. It’s common for people to find it weird and maybe annoying at first, which is how I felt in the beginning. But usually after a few listens you can start to get used to it and appreciate the sound, and especially the feeling it gives you. Personally, I think it can help if you try to embrace the sound, psychologically speaking beforehand. It can also help to have the sound playing at a very low volume, to begin with, then building it up as you get more used to it.

Subsequently, the term 'entrainment' has been used to describe a shared tendency of many physical and biological systems to synchronize their periodicity and rhythm through interaction. This tendency has been identified as specifically pertinent to the study of sound and music generally, and acoustic rhythms specifically. The most ubiquitous and familiar examples of neuromotor entrainment to acoustic stimuli is observable in spontaneous foot or finger tapping to the rhythmic beat of a song.