The reason this rule of thumb is so useful is because there is a huge market for simple answers. A genuine elegant solution (one that accomplishes more with less) is highly valuable in the marketplace. We are used to technology delivering new easy solutions to previously difficult tasks. While most improvements are incremental, there are occasional breakthroughs that transform our lives.
In addition, Western culture reinforces thought and communication styles associated with the left brain hemisphere, which controls logic, language, and linear thinking in a majority of people, as opposed to the right hemisphere which controls brain centers for emotional, intuitive, creative, and non-linear thought processes. Note that a significant minority of people has the opposite hemispheric dominance than the majority of people.
(Shannahoff-Khalsa, 1991; Webb & Dube, 1981). These naturally occurring shifts may underlie the anecdotal reports of fluctuations in the effectiveness of binaural beats. External factors are also thought to play roles in mediating the effects of binaural beats (Owens & Atwater, 1995). The perception of a binaural beat is, for example, said to be heightened by the addition of white noise to the carrier signal (Oster, 1973), so white noise is often used as background. "Music, relaxation exercises, guided imagery, and verbal suggestion have all been used to enhance the state-changing effects of the binaural beat" (Owens & Atwater, 1995). Other practices such as humming, toning, breathing exercises, autogenic training, and/or biofeedback can also be used to interrupt the homeostasis of resistant subjects (Tart, 1975).

Other than that the experience of those brainwave states is no different. Once we achieve a particular brainwave state using entrainment there is one significant difference to the experience and that is that we are usually still at a high level of consciousness. We’re not (hopefully) zoned out as we are when daydreaming or unconscious as we are when we’re sleeping. We maintain awareness and therefore we get to consciously experience what those brainwave states feel like in some detail.
Insomnia and PTSD for most of my life are real bears that I wrestle with every night. A brain neural-therapist (for lack of a better description) said that this kind of sound recording may help. It is not music. When I remember to play the disc, I fall asleep within the first 5-8 minutes. One day I played the disc while cleaning and I was very surprised to hear how much of the recording I never recall hearing before. That's why I know how long it takes to fall asleep.
Passively listening to binaural beats may not spontaneously propel you into an altered state of consciousness. One's subjective experience in response to binaural-beat stimulation may also be influenced by a number of mediating factors. For example, the willingness and ability of the listener to relax and focus attention may contribute to binaural-beat effectiveness in inducing state changes. "Ultradian rhythms in the nervous system are characterized by periodic changes in arousal and states of consciousness (Rossi, 1986).
The I-Doser claims it can emulate prescription drug-like effects by listening to MP3's, to get stoned.[1] This is largely a moral panic by parents who flunked science fueled by the eternal quest by teenagers to get stoned, and stupid ones convincing their friends it works. It is really more of wishful thinking and making yourself disoriented by playing discordant sounds really damn loud. If you want to experience it yourself, you can always listen to Bjork Captain Beefheart dubstep.
The immobilization response. If you’ve experienced some type of trauma and tend to “freeze” or become “stuck” under stress, your challenge is to first rouse your nervous system to a fight or flight response (above) so you can employ the applicable stress relief techniques. To do this, choose physical activity that engages both your arms and legs, such as running, dancing, or tai chi, and perform it mindfully, focusing on the sensations in your limbs as you move.

Respectfully ask others to change their behavior. And be willing to do the same. Small problems often create larger ones if they aren't resolved. If you're tired of being the target of a friend's jokes at parties, ask him or her to leave you out of the comedy routine. In return, be willing to enjoy his or her other jokes and thank him or her for humoring you.
If you search the Internet for "binaural beats" you'll quickly find there's a whole industry built on the idea that listening to binaural beats can produce all kinds of desired effects in your brain. It can alter your mood, help you follow a diet or stop smoking, get you pumped up for a competition, calm you down, put you to sleep, enhance your memory, act as an aphrodisiac, cure headaches, and even balance your chakra. Binaural-Beats.com offers a $30 CD that they call the world's first "digital drug". They claim it can get you drunk without the side effects. I-Doser.com offers a range of music tracks that they say simulates a variety of actual pharmaceuticals, such as Demerol, Oxycontin, and Vicodin. Suffice it to say that no matter what superpower you're looking for, someone on the Internet sells a binaural beat audio file claimed to provide it.
The Frequency following response (FFR), also referred to as Frequency Following Potential (FFP), is a specific response to hearing sound and music, by which neural oscillations adjust their frequency to match the rhythm of auditory stimuli. The use of sound with intent to influence cortical brainwave frequency is called auditory driving,[39][40] by which frequency of neural oscillation is 'driven' to entrain with that of the rhythm of a sound source.[41][42]
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