Alpha Waves (7-13hz) are associated with light meditation, peak performance, creativity and relaxed alertness. Your brain goes into this state naturally when you are daydreaming. Alpha waves also become more predominant when you close your eyes and relax your mind. This is the perfect state to be in for subliminal mind programming and enhancing your creativity.

Absolutely. Binaural beats were first discovered over 150 years ago, and their use in brainwave entrainment audio has been the subject of a great deal of scientific exploration over the last 35 years in particular. Millions of people use brainwave entrainment music to enhance their quality of life and to experience deep relaxation. In fact, brainwave entrainment technology is now used for more than just meditation. It is also used by a variety of practitioners and private users for improving self-confidence, stress relief, pain management, relaxation, improving and concentration and improving the quality of one's sleep. If you would like to read an objective third party report on binaural beats, please refer to this Wikipedia article.
There’s an aesthetic element to the music and there are a lot of drone-based sounds and time-stretched sounds, deep, rich bass sounds—there’s a spectrum of sounds within there—and what’s more, there’s a load of 3D processing that goes on to ensure that the mind doesn’t become habituated to them. There’s also a constant, subtle sense, a slow and gradual sense, of the sounds shifting around. And, there are layers of binaural beats.

Controlled or pre/post studies of the effects of BWE using auditory or visual stimulation were eligible for inclusion, provided pulses of light or tone were delivered at frequencies hypothesised to have a beneficial effect or in line with a protocol addressing clinical outcomes. Studies were required to report clinical or psychological outcomes (measured using standard methods or as deemed appropriate by peer review) and to report statistical analysis. Studies of outcomes such as electroencephalogram (EEG) response or neurotransmitter levels were not eligible. Case studies were excluded.
Transparent Corp's Research Area is arguably the most comprehensive resource for collated brainwave entrainment research.   Update: the main research area on Transparent Corp's website is currently being updated, so it is offline.  However, you can still access their peer-reviewed research paper as a PDF here: “A Comprehensive Review of the Psychological Effects of Brainwave Entrainment“.

Anyone who has sought out different methods for enhancing cognitive ability will probably have come across a technique known as Brainwave Entrainment. However, it is a fairly niche area of brain training, meaning that this form of stimulation is often overlooked in favour of more mainstream methods. The following outlines what Brainwave Entrainment actually is, how it is used, and some of the benefits attributed to it.
In 1984 medical researcher Dr. Gene W. Brockopp published a paper making several conclusions of audio and visual entrainment (AVE). Such conclusions were that hemispheric synchronization caused by AVE is related to increased intellectual functioning, practiced use of AVE overtime leads to a cumulative effect, and AVE may result in the recovery of early childhood experiences.
Therefore we are very receptive to new technology products that promise to improve our lives, or solve previously difficult problems, because of some new scientific or technological advance. This has created, in a sense, a marketplace of consumers that expect to be dazzled with technobabble they don’t understand, backed by assurances of legitimacy by the citing of research and association with professionals or professional institutions, and offering significant benefits. We are all, in a sense, waiting for that next product to improve our lives, and many of us like to feel we are on the cutting edge – getting an advantage over others by being savvy early adopters.
With regard to listening without headphones specifically, you might find it irritating if you are someone who suffers from motion sickness, depending on how the track is created. If you were listening to binaural beats, they really need headphones to work properly. If you are in a room and closer to one speaker you may not even hear binaural beats properly, and if sitting off centre in the room generally, that may have unsettled you if you have motion sickness as the tones try to form a beat in your head. If it was just a standard isochronic tones theta track that shouldn’t be irritating if you have motion sickness.
But the notion of changing brain waves is a very appealing one, from a marketing stand point. People can visualize brain waves and we like synchrony. Also, in the computer age, we understand the notion of “programming.” We also have been prepped for the future by movies such as The Matrix, where people could master Kung Fu in minutes by simply “downloading” the knowledge. This gives the whole notion a superficial plausibility. But the science just isn’t there.
Most of the tips we’ve suggested provide immediate relief, but there are also many lifestyle changes that can be more effective in the long run. The concept of “mindfulness” is a large part of meditative and somatic approaches to mental health, and has become popular in modern psychotherapy. From yoga and tai chi to meditation and Pilates, these systems of mindfulness incorporate physical and mental exercises that prevent stress from becoming a problem. Try joining a class.
In the average person, the activity of one brain hemisphere is dominant over the other, called brain lateralization. This hemispheric imbalance leads us to experience the world in a black and white way, perceiving separation over connectedness. When brainwave entrainment is used to synchronize brainwave activity in both hemispheres simultaneously, a person can more easily integrate information from all parts of the brain and solve problems with greater intelligence and sensitivity.
While binaural beats are the most common technique we use for producing brainwave entrainment music, we do use other brainwave entrainment techniques such as isochronic tones, monaural beats and amplitude modulation. If these techniques have been used then you will find them mentioned in the written description of the music productions that include them. If not mentioned, then you can assume that binaural beats are the only brainwave entrainment technology in use.
With almost 100 years of research validating the effectiveness of brainwave entrainment, it’s no wonder why it’s used by thousands of people all over the world. What does the future entail in this exciting field? With the adoption of smartphones, virtual and augmented reality, and advancements in technology reducing the cost of EEG and other forms of biofeedback devices, the entrainment possibilities are endless.
Each of us is unique, and what works well for me might be totally useless to you. Generically speaking, there are three types of meditation techniques. There are techniques that take your awareness outwards, techniques that take your awareness inwards, and techniques that do a little of both. People with exceptionally busy minds tend to do better with techniques that take awareness outwards since their minds naturally head that direction anyway. People with more contemplative natures tend to do better with techniques that take you inwards. The combination techniques are a “maybe” for just about anyone, but are usually best used when a person has some experience with meditation under their belt.
I was raised on a farm, and in my youth I dug enough fence post holes to last a dozen lifetimes. My father used to joke that he gave me that chore so that I’d have lots of practice and get good at digging fence post holes. From a pragmatic point of view, the purpose of digging all those post holes was really not so that I’d become a better post hole digger, but so that I could plant posts in them. Once you dig a post hole to the correct depth you don’t keep on digging, trying to make the hole fancier or more aesthetically pleasing. You stick a post in that sucker, tamp the earth back in around it so that the post is secure, and then move on to dig the next hole.
The authors concluded that preliminary evidence suggested that brainwave entrapment was an effective therapeutic tool, but further research was required. The evidence presented appeared to justify the recommendation for further research. In view of the lack of controlled evidence and problems with methodology and reporting in the review, the authors’ conclusions regarding efficacy did not appear reliable.