With brain wave entrainment technology, changing brain wave states is an instantaneous and effortless process. The 'periodic stimulus' can be sound, vibrations and/or light. We have found that we get the best results with blinking lights which are experienced through closed eyelids. This is only problematic for people with existing diagnosis of photo-induced epilepsy, as blinking lights can induce a seizure in them. The programs are enhanced with Deepak Chopra doing the narration along with holographic sound effects and original music composed and performed by Rudy Tanzi.
Cortisol is the principle hormone (although not the only hormone) tied to our innate “flight-or-fight” response, which is how the body reacts to acute stress by either helping us run from the situation or stick around and fight our way through. When short spikes in cortisol/adrenaline happen over and over again nearly every day, they cause wear and tear on the body and speed up the aging process.
The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
You know how movie characters always look themselves in the restroom mirror when faced with a tough situation? Well, giving yourself a quick pep talk in the looking glass can actually help relieve stress. “‘Mirror work‘ is done by looking in a mirror and vocally speaking positive affirmations to yourself with affectionate conviction, to release worry or to improve your self-confidence,” Whitaker says. To relieve stress in the moment, she suggests using a restroom mirror, your car’s rear-view mirror, or even a compact. “Calm your mind by saying encouraging affirmations aloud to yourself, such as, ‘I am excellent at what I do,’ ‘I’ve got this! I am amazing,’ ‘I am an asset to this company,’ or ‘I am awesome!’” she says.
Practice positive self-talk. It's easy to lose objectivity when you're stressed. One negative thought can lead to another, and soon you've created a mental avalanche. Be positive. Instead of thinking, "I am horrible with money, and I will never be able to control my finances," try this: "I made a mistake with my money, but I'm resilient. I'll get through it."
Stress affects your whole body, so find a pick-me-up for each of your senses. Turning on a favorite tune uses your sense of hearing for a science-backed burst of good feeling, and using aromatherapy uses your sense of smell to relax you. “Oils like lavender and lemon reduce stress,” Dr. Serani says. “Also, don’t forget that your sense of smell is the most nostalgic of all your senses,” so if you have a scent that reminds you of comfort, keep it on hand to sniff when you’re freaking out. Your sense of touch can be employed by stroking a “talisman”—a favorite or sentimental item—or even an “intention stick,” which you can hold like a wand to feel more in control. Chew gum to use your sense of taste to curb stress (scientists think it’s the lasting flavor, not just the act of chewing itself, that makes gum such a great stress reliever). Besides using your mind’s eye to visualize a happy place, you can use your sense of sight to look at calming images—cat videos on the Internet have actually been scientifically proven to lower stress.
♥ ← This set of tones with the bird calls from Aotearoa is keeping me awake while I finish an essay I've been working on for the past four days. Focus beats + sounds I associate with morning = wakefulness. Still craving the bed, but at least I'm not falling asleep at my desk. Thanks myNoise, without you I'd probably be listening to music and distracted.

While visual entrainment is more powerful than audio alone for inducing desired brainwave states, more caution is needed when using visual methods. Between 0.3 and 3 percent of the population is susceptible to having seizures from flickering light stimulation, and for other people, flickering visual stimuli simply makes them uncomfortable. People with epilepsy have a greater chance of having a seizure from exposure to flickering light stimulation.
Why is exposure to these soundwaves helpful to sleep and relaxation? Science shows that exposure to binaural beats can create changes in the brain’s degree of arousal. Listening to these sounds that create a low-frequency tone, research indicates, triggers a slow-down to brainwave activity—and that may help you relax, lower your anxiety, and can make it easier for you to fall asleep and sleep more soundly.

Sleep issues are becoming much more of a common problem. I think it's great to look at alternative ways to help with insomnia and other sleep related issues, especially when they don't involve the need to take medication. Something proved to be effective is 'Sleepstation' a UK based organisation who use CBT techniques to cure insomnia. Their online sleep therapy course is brilliant and very convenient as it's delivered online. Their website is definitely worth a look if you're having sleep issues
It is important to note that not all stress is bad. Everyone experiences a certain amount of stress on an almost daily basis, and it cannot be completely eliminated. Stress becomes a problem when too much is experienced, and it has a negative impact on behaviors, relationships, and health. The term “eustress” refers to positive stress that is associated with improved performance and productivity. “Distress” is negative stress that is associated with performance decrement and negative health consequences. The individual’s perception of the stressor and coping resources determine whether a situation is eustress or distress. College graduation is a stressor for most. The student who has a job or who has been accepted to a graduate program likely perceives the stress of graduation as eustress, whereas the student who has student loans and no immediate plans of a job or further education perceives distress.
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A binaureal beat is created by playing a different tone in each ear, and the interference pattern between the slightly differing frequencies creates the illusion of a beat. It's intended to be heard through headphones, so there's no cross-channel bleed across both ears. Listen to this, I'll play a simple binaural beat, and I'll slide the pan control back and forth from one ear to the other. You can see that there isn't actually any beat, it's just an acoustic illusion:

Take a hint from Taylor Swift and literally shake your body to release tension—but you probably want to do this one in private, or your coworkers might wonder what you’re up to! “In Africa and other cultures, shaking therapy is used for emotional healing—literally shaking off your perceived emotional threat of fear, self-doubt, or worry,” Miller says. “Next time you find yourself emotional because of a specific situation that side swipes you in life, imagine the irritation beading up on your body and start shaking it off from your feet all the way up to the top of your head.” Picture an animal shaking off after getting out of the water, and use the shaking as a release of the emotional attachments causing you stress. Plus, “most of the time when I use this technique, I end up flipping my frustration into laughter, which is always a great endorphin mood booster!” Miller says. Here are more proven ways to boost your mood.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]
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