For example, exercise and perusing a goal very ambitiously are both types of stress, except they ultimately benefit the body. Areas of the brain, including the hippocampus, amygdala and prefrontal cortex can pick up on positive stressful experiences and cause “stress-induced structural remodeling” of the brain, which means you experience alterations in behavioral and physiological responses to these positive events. The result is that in the future you’re better able to handle similar situations because you learn from them, associate them with a reward and stop perceiving them as threatening.
If you’re going to enter a state of meditation, a technique of some sort must be employed that takes you there. (Note – I am fully aware of references to “spontaneous enlightenment experiences”, but these are an entirely different category of phenomena than what is being discussed here and are outside the scope of this discussion. Perhaps another time.)

^ Trost W. and Vuilleumier P., Rhythmic entrainment as a mechanism for emotion induction by music: a neurophysiological perspective. In The Emotional Power of Music: Multidisciplinary Perspectives on Musical Arousal, Expression, and Social Control, Cochrane T., Fantini B., and Scherer K. R., (Eds.), Oxford, UK: Oxford University Press; 2013, pp213–225.
CBT focuses on challenging and changing your thoughts first and foremost, since the way you perceive an event (not the actual event itself) means everything in terms of how your body reacts. (10) Once you can identify the root thought pattern that is causing harmful behaviors, you can work on changing how you think about events and therefore react to them.

The authors concluded that preliminary evidence suggested that brainwave entrapment was an effective therapeutic tool, but further research was required. The evidence presented appeared to justify the recommendation for further research. In view of the lack of controlled evidence and problems with methodology and reporting in the review, the authors’ conclusions regarding efficacy did not appear reliable.

These are just a few examples. This silly list literally goes on for pages and pages, and it is pure hogwash almost without exception. Unfortunately there are many people dealing with personal problems that read nonsense like this and want very badly for it to be true. Perhaps they don’t believe every word, but they believe or hope that at least some of it is accurate information. These hopes and beliefs contribute to the generation of false expectations, so that when listening to an entrainment frequency of 10.3Hz doesn’t clear up their stuffy sinuses they conclude entrainment doesn’t work. The digestion of such foolishness is an impediment to realizing the true value of entrainment.
When blended with musical sounds, brainwave entrainment frequencies induce specific states of mind, which are the result of those brainwaves, delivering them in pleasing and relaxing audio tracts for use with and without stereo headphones. For example, alpha and theta waves, because they exist at the borders between conscious and unconscious thought, are especially rich and useful for tapping into and stimulating subconscious processes.
Recently developed entrainment software has been designed to correct specific imbalances in hemispheric activity associated with undesirable mind-states. For example, people suffering with depression often have more activity in the right hemisphere, and specially designed brainwave music decreases this activity while increasing activity in the left hemisphere, reducing depression.
The binaural-beat appears to be associated with an electroencephalographic (EEG) frequency-following response in the brain (3). Many studies have demonstrated the presence of a frequency-following response to auditory stimuli, recorded at the vertex of the human brain (top of the head). This EEG activity was termed "frequency-following response" because its period corresponds to the fundamental frequency of the stimulus (Smith, Marsh, & Brown, 1975). Binaural-beat stimulation appears to encourage access to altered states of consciousness.
This depends on how ready your brain is to absorb the impact of the tones and how responsive it is. Most people experience a feeling of relaxation and calm right from the first session. The degree to which you feel these hinges on how well your brain reacts. Use it over a few days and you can experience unmistakable signs of stress reduction and improved clarity of mind. After a while, when you brain gets trained in allowing better communication between the right and left hemispheres, you will sense that the feeling of mental clarity and calm carry forward even hours after a session.

A binaureal beat is created by playing a different tone in each ear, and the interference pattern between the slightly differing frequencies creates the illusion of a beat. It's intended to be heard through headphones, so there's no cross-channel bleed across both ears. Listen to this, I'll play a simple binaural beat, and I'll slide the pan control back and forth from one ear to the other. You can see that there isn't actually any beat, it's just an acoustic illusion:

That is generally where the science ends and the pseudoscience begins. A number of companies and individuals have then extrapolated from the phenomenon of entrainment to claim that altering the brain waves changes the actual functioning of the brain. There is no theoretical or empirical basis for this, however. Entrainment is a temporary effect on the synchronization of neuronal firing – it does not improve or increase brain functioning, it does not change the hardwiring, nor does it cure any neurological disorder. There is no compelling evidence for any effect beyond the period of entrainment itself.
Binaural-beat perception originates in the inferior colliculus of the midbrain and the superior olivary complex of the brainstem, where auditory signals from each ear are integrated and precipitate electrical impulses along neural pathways through the reticular formation up the midbrain to the thalamus, auditory cortex, and other cortical regions.[6]
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.