But we don't need any studies to tell us that different people can listen to different kinds of music and be affected. A lot of people who work out have a workout playlist on their iPod that keeps them energized. Some people listen to certain music to help them fall asleep. The Muzak company has built an industry on relaxing music that will keep people in the mood to shop. Music does affect our mood, and so we already have every reason to expect binaural beat recordings to produce the same effect. Different people may find certain binaural beats to be relaxing or energizing. But, we've never found any reliable indication that a binaural beat's connection to our brain is any deeper or more meaningful than any other music track. We do know for a reasonable certainty that specific claims made by most sellers of binaural beats are not credible, and that there is no reason to think that the effect they're claimed to produce will work for you.
Science shows that massages reduce stress, but you don’t have to go to the spa—you can give yourself one right now. “Learning how to self-massage your foot, head, neck, or shoulders reduces the stress hormone cortisol, boosts your immune system, and increases the feel-good hormones oxytocin, dopamine, and serotonin,” Dr. Serani says. You can even use a tennis ball or cold water bottle on your feet or neck. In addition, try rubbing pressure points like the webbing between your thumb and index finger, or your inner wrist. Another technique is the EFT tapping technique, literally tapping certain points on your body such as in between your eyes, your temples, and the center of your collarbone. “Tapping brings cleansing energy to the meridian points, as your mind directs the energy to what’s unbalanced in the body,” Whitaker says. “This restores your mind and body’s natural balance, which aids in releasing stress, worry, fears, and disharmony.”

Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  
The brain has two hemispheres that operate somewhat independently from one another. The two hemispheric structures of the brain are connected by a large nerve, called the corpus callosum, which sends information back and forth between the two sides of the brain. In most people, the left hemisphere controls language, logical thinking, and analytic processes and the right side contains the centers for emotion, intuition, and non-linear creative thinking.

This is not to say that entrainment cannot produce some physical effects, particularly negative ones. It is possible to induce epileptic seizures using entrainment, especially visual entrainment that employs flashing lights. That’s why people with seizure disorders are uniformly told to consult with their health care provider before using entrainment if they have a seizure disorder or some other serious medical condition.
Slightly higher-frequency entrainment can lead to hyper suggestive states of consciousness. Still higher-frequency EEG states are associated with alert and focused mental activity needed for the optimal performance of many tasks. Perceived reality changes depending on the state of consciousness of the perceiver (Tart, 1975). Some states of consciousness provide limited views of reality, while others provide an expanded awareness of reality. For the most part, states of consciousness change in response to the ever-changing internal environment and surrounding stimulation. For example, states of consciousness are subject to influences like drugs and circadian and ultradian rhythms (Rossi, 1986; Shannahoff-Khalsa, 1991; Webb & Dube, 1981). Specific states of consciousness can also be learned as adaptive behaviors to demanding circumstances (Green and Green, 1986).  
Gaia Meditation Gamma programs are specifically designed to: stimulate cognitive functions, help for higher learning and greater focus, improve IQ, expand consciousness and inspiration. The Dalai Lama meditates 4 hours every morning, which must stimulate his Gamma activity in a tremendous way. However, even if you have never practiced meditation, our Gamma waves programs will take you easily and rapidly to the Gamma brain state.
Our products are gluten and dairy free. Most of our products are also free of soy and corn. The exception would be any formulas that contain cornsilk, including UTI Urinary, Growing Pains for Kids, Herbal Cal, and Kidney Strengthener. Catnip Oil Bug Spray contains soybean oil. Our Ear-Be-Well Ear Oil, Oh Baby! Oil, and Pregnant Belly Oil do contain almond oil.
Alpha Waves (7-13hz) are associated with light meditation, peak performance, creativity and relaxed alertness. Your brain goes into this state naturally when you are daydreaming. Alpha waves also become more predominant when you close your eyes and relax your mind. This is the perfect state to be in for subliminal mind programming and enhancing your creativity.
Robert Monroe, a radio producer and executive published a popular book called Journeys Out of the Body about his out-of-body experiences when using brainwave entrainment. He later founded an original brainwave entrainment audio company, Hemi Sync. In 1981, the book Mega Brain by Michael Hutchison brought brainwave entrainment information, techniques, and terminology into the popular press.
While a practical understanding of brainwaves has been around for as long as people have been singing, chanting, and drumming, a scientific view of the electrical activity inside the human brain was not published until 1924 when German psychiatrist Hans Berger developed a machine for sensing and recording activity in the brain by attaching small electrical sensors to the scalp of his patients and recording the resulting electrical activity. Berger’s inventions and discoveries were built upon the earlier work of Richard Caton who published animal studies on brainwave oscillations in 1875.
It’s important to keep in mind; a person’s own experiences will be somewhat relative to their starting point. If you are a person who is completely stressed out, burned out, hanging on the ragged edge, experiencing total adrenal fatigue, and you’ve been at that point for awhile, then to you even a small degree of mental quiet and physical relaxation that meditation and brainwave entrainment bring will feel like a tsunami of relief.

Some studies have found that binaural beats can affect cognitive function positively or negatively, depending on the specific frequency that’s generated. For example, a study of long-term memory found that beta-frequency binaural beats improved memory, while theta-frequency binaural beats interfered with memory. This is something for scientists to continue to examine closely. For people who use binaural beats, it’s important to understand that different frequencies will produce different effects.
There are differences between high (over 18 hertz), mid (15 to 18 hertz), and low range beta states (12 to 15 hertz). Low beta states are more relaxed while still being focused, making this a good range for many daily work related tasks like balancing a checkbook, making a shopping list, or driving to a new place. However, people with attention deficit disorder lack the mental focus for doing these types of activities, and studies have found people with ADD are often low in this range of beta brainwaves.

In order to understand brainwave entrainment you first have to understand something about brain waves and electroencephalograms (EEG). Neurons are cells that communicate with each other through electrical conduction. When a neuron fires it creates a small electrical and magnetic field. These fields are far too small to measure by placing electrodes on the scalp, or even on the surface of the brain. The only reason we can detect the electrical fields of the brain is because many neurons are firing together – in synchrony. All brain waves that are measured by an EEG, therefore, represent a large group of neurons firing together.
When signals of two different frequencies are presented, one to each ear, the brain detects phase differences between these signals. "Under natural circumstances a detected phase difference would provide directional information. The brain processes this anomalous information differently when these phase differences are heard with stereo headphones or speakers. A perceptual integration of the two signals takes place, producing the sensation of a third "beat" frequency. The difference between the signals waxes and wanes as the two different input frequencies mesh in and out of phase. As a result of these constantly increasing and decreasing differences, an amplitude-modulated standing wave -the binaural beat- is heard. The binaural beat is perceived as a fluctuating rhythm at the frequency of the difference between the two auditory inputs. Evidence suggests that the binaural beats are generated in the brainstem's superior olivary nucleus, the first site of contra-lateral integration in the auditory system (Oster, 1973). Studies also suggest that the frequency-following response originates from the inferior colliculus (Smith, Marsh, & Brown, 1975)" (Owens & Atwater, 1995). This activity is conducted to the cortex where it can be recorded by scalp electrodes.  
Our everyday, waking brain used for active intelligence operates at approximately 13 hertz, which is in the range of high alpha or low beta frequencies. People who have certain learning disabilities and problems with attention often have low levels of 13 hertz frequency brainwaves in crucial areas of the brain used for sequencing tasks and doing simple math calculations. This is one concrete example of how brainwaves are associated with thinking and behavior. Each identified brainwave frequency has a different effect on a person’s ability to think, act, and feel.

Consider the following analogy. Imagine a ballroom full of people dancing together. When the music changes to a faster tempo, the dancers move faster in response to this. When a slower piece of music is played, the dancers’ rhythm slows down as well. In a similar way, the frequency of your brain will change in response to the frequency of the binaural beat that it is exposed to. For example, a person who is in a state of very deep meditation may have a dominant brainwave frequency of 5 hertz, so by listening to a binaural beat with a frequency of 5 hertz you can entrain your own brainwaves to a similar state.
The functional role of neural oscillations is still not fully understood;[6] however they have been shown to correlate with emotional responses, motor control, and a number of cognitive functions including information transfer, perception, and memory.[7][8][9] Specifically, neural oscillations, in particular theta activity, are extensively linked to memory function, and coupling between theta and gamma activity is considered to be vital for memory functions, including episodic memory.[10][11][12]