OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.

With digital upgrades, Berger’s machine is still in use today, known as an electroencephalography machine, or EEG. Berger used his machine to study the brains of psychologically normal and abnormal people and discovered the first brainwave, called the alpha wave and also known as the Berger wave, along with the faster beta wave, which he observed suppressing the alpha wave when subjects opened their closed eyes. 
There’s a growing body of research suggesting that binaural beats can reduce different forms of anxiety, from mild to chronic. One especially interesting study looked at the effects of binaural beats on anxiety among patients preparing to undergo surgery—a life circumstance that is pretty anxiety provoking for most anyone. Over a period of six months, patients spent 30 minutes on the day of their surgery listening to binaural beats. Compared to patients who listened to a soundtrack that did not include binaural beats—and patients who received no “beats” therapy at all—the binaural beat listeners experienced significantly greater reductions in their anxiety levels.
There are various reasons we seek this sort of validation. Many of us first try meditation to find relief from all sorts of different problems. Some seek relief from physical or emotional ailments; for solutions to personality shortcomings, such as a short temper or a tendency towards jealousy, etc. Some problems may be quite serious, even life threatening. Our search for relief may have been going on for a very long time without having found exactly what we were searching for.

For many of us, relaxation means zoning out in front of the TV at the end of a stressful day. But this does little to reduce the damaging effects of stress. To effectively combat stress, we need to activate the body’s natural relaxation response. You can do this by practicing relaxation techniques such as deep breathing, meditation, rhythmic exercise, and yoga. Fitting these activities into your life can help reduce everyday stress, boost your energy and mood, and improve your mental and physical health.

In addition, Western culture reinforces thought and communication styles associated with the left brain hemisphere, which controls logic, language, and linear thinking in a majority of people, as opposed to the right hemisphere which controls brain centers for emotional, intuitive, creative, and non-linear thought processes. Note that a significant minority of people has the opposite hemispheric dominance than the majority of people.
John Dupuy is the CEO of iAwake Technologies and travels internationally to teach and inspire on the subjects of Integral Recovery, Integral Transformative Practice, and the use of brainwave entrainment technology to deepen one’s meditation practice and in the treatment of addiction, depression, and PTSD. John is the founder of Integral Recovery® and his book Integral Recovery: A Revolutionary Approach to the Treatment of Alcoholism and Addiction  won the 2013 USA Best Book Award. John also hosts interviews with leading innovators in the spiritual technologies field on Spiritual Technologies 2.0 Live and co-hosts the popular Journey of Integral Recovery podcast.
You don't have to buy one, though. It's not too hard to make your own binaural beat, and free software is widely available to do just that. The one that I used to make that little sample is an open-source program called Gnaural, available on the Sourceforge website. It's pretty easy to use, though it takes some practice before you can generate some of the really cool, more professional sounding beats. A binaural beat consists of two simple tones, and most people add that background pink noise. Nothing special.

I appreciate your compliment on my article Henry. I’ve been using and reading up on isochronic tones and brainwave entrainment for many years, so it was just a case of trying to put a lot of what I’ve learnt into one article. I don’t have a great deal of knowledge or experience in using hypnosis and subliminals, so I’m afraid I wouldn’t be in a position to create something so extensive in reviewing them.
Cortisol is the principle hormone (although not the only hormone) tied to our innate “flight-or-fight” response, which is how the body reacts to acute stress by either helping us run from the situation or stick around and fight our way through. When short spikes in cortisol/adrenaline happen over and over again nearly every day, they cause wear and tear on the body and speed up the aging process.
Entrainment is a principle of physics which appears in biology, chemistry, neurology, medicine, astronomy etc. It is defined as the synchronization of two or more rhythmic cycles. In the seventeenth century, Dutch scientist Christian Huygens found out that by placing two unsynchronized clocks side by side on a wall, they would slowly synchronize to each other in a very accurate way. The clocks were the first example of spontaneous synchronization, a phenomenon found throughout nature from cells to the Solar System.
Move-Thru-It Strategy: to support optimum recovery rates, use 6-8 pumps or 3-4 droppers. Repeat every 1-3 hours for a day or two (with a good night's sleep). The idea here is a persistent frequency. Once you have achieved initial results, you can switch to more conventional usage patterns such as 3-4 times a day. For example: Kick-Ass Immune, Get Over It
Research shows that listening to soothing music can lower blood pressure, heart rate, and anxiety. “Create a playlist of songs or nature sounds (the ocean, a bubbling brook, birds chirping), and allow your mind to focus on the different melodies, instruments, or singers in the piece,” Benninger says. You also can blow off steam by rocking out to more upbeat tunes -- or singing at the top of your lungs!

Alpha is the resting state for the brain; it is “The Power Of Now”, being here in the present. The Alpha state is the relaxed state of consciousness essential to stress reduction. It is intensely pleasurable: you are awake but relaxed and not processing much information, with a sort of floating feeling. According to Alpha researcher Dr. Joe Kamiya, the Alpha state is “something like letting go of anxieties”.
According to Dr. Mark Hyman, eating whole, real foods restores balance and reduces the effects of stress on your body. Replacing harmful substances such as caffeine, alcohol, and refined sugars, with clean proteins, fruits, vegetables, and healthy fats helps regulate your hormone levels, including stress hormones. Food As Medicine Education Director Kathie Swift, MS, RDN, LDN, FAND, EBQ cites the connection between the gut and brain in relieving stress. The gut and brain are constantly sending signals to each other, so by keeping your microbiota (the bacteria in your gut) healthy, your brain feels less stressed.
A potential and generally desired result of brainwave entrainment is hemispheric synchronization. It refers to a state when the brainwave pattern of the right and left hemispheres become alike. It is said that a person with similar activity in both hemispheres tend to be happier, more optimistic and more emotionally stable and less prone to mental illness. Studies found that increased levels of synchronization are found naturally in people who meditate regularly and people who are very happy with their lives in general.

Neural oscillations are rhythmic or repetitive electrochemical activity in the brain and central nervous system. Such oscillations can be characterized by their frequency, amplitude and phase. Neural tissue can generate oscillatory activity driven by mechanisms within individual neurons, as well as by interactions between them. They may also adjust frequency to synchronize with the periodic vibration of external acoustic or visual stimuli.[3]