Beware simple answers to complex problems, or easy methods for accomplishing difficult goals. If you combine this maxim with the advice to be skeptical of any claims that are being made in order to sell you something – then ironically you have a simple method (perhaps I should call it an “elegant” method) for protecting yourself from most scams and cons. Actually the application of this combination of maxims can be complex, but what it does do is trigger doubt and skeptical analysis. (And to be clear I am not saying that all simple solutions must be wrong – you should just beware them, meaning your skeptical senses should be tingling.)
4. Be hesitant committing to any BWE system making wild claims. Profit fueled marketers with little to no experience in the BWE field have created a slew of low-quality entrainment systems on the market. These products typically make outrageous promises such as permanently enhancing the brain within minutes of use. Although BWE is a powerful method to improve the mind, it’s not a magic bullet.
John Dupuy is the CEO of iAwake Technologies and travels internationally to teach and inspire on the subjects of Integral Recovery, Integral Transformative Practice, and the use of brainwave entrainment technology to deepen one’s meditation practice and in the treatment of addiction, depression, and PTSD. John is the founder of Integral Recovery® and his book Integral Recovery: A Revolutionary Approach to the Treatment of Alcoholism and Addiction  won the 2013 USA Best Book Award. John also hosts interviews with leading innovators in the spiritual technologies field on Spiritual Technologies 2.0 Live and co-hosts the popular Journey of Integral Recovery podcast.
The brain has two hemispheres that operate somewhat independently from one another. The two hemispheric structures of the brain are connected by a large nerve, called the corpus callosum, which sends information back and forth between the two sides of the brain. In most people, the left hemisphere controls language, logical thinking, and analytic processes and the right side contains the centers for emotion, intuition, and non-linear creative thinking.
There isn’t really a one-size-fits-all track or frequency range which is right for all kids while doing homework. So that does make it difficult to recommend one thing in particular, and why I have a number of tracks for studying and focus. If they have already learnt and understood the information, but are just trying to commit it to memory for a test, then I would recommend an alpha track, like the Memorization Study Aid product I have with the 10.4Hz frequency you referred to. If they are still trying to fully understand what is being taught in a workbook, then I would recommend a track that is mainly beta frequencies, like my Study Focus tracks. In the middle, I have a number of tracks which use a combination of beta and alpha wave frequencies, like Study Booster, Study Enhancer and Cognition Enhancer. The last 3 use similar frequencies but deliver the tones and brainwave entrainment effects in different ways. As we are all wired a little differently it does sometimes take a bit of trial and error, to see what method or frequency range works best for the individual. These types of tracks are made for a general audience. In an ideal world, you would hook up to an EEG and see in real time exactly what a person responds to best, depending on the goal and current state of mind.

Regarding split hemisphere isochronic tones. Think of this as two separate isochronic tones tracks playing independently of each other, one playing in one ear and the other one in the opposite ear. Better still, imagine someone playing and recording a drum beat at a rate of 5 taps per second (5Hz – 5 cycles per second). Then a separate recording of a drum beat is made at a rate of 10 taps per second (10 Hz). You then make an audio track where the left ear/channel hears the 5 drum beats recording and the right ear/channel hears the 10 beat recording. With headphones on, each ear can only hear each respective drum beat and not the other. So you are hearing two different beat recordings at the same time, but it’s different in each ear. A split hemisphere isochronic tones track works just the same. You hear two beats at the same time, not two tones as with binaural beats that create a single beat, but two different speeds of beats in each ear. This is what enables you to stimulate and influence each side of the brain with a different frequency of beat. Binaural beats can only stimulate and influence a whole brain effect using a single beat.

Research suggests the negative effects of stress on the body seem to be exaggerated in people who are inactive, a phenomenon called”stress-induced/exercise deficient” phenotype. Because we react to stress by experiencing changes in our neuro-endocrine systems, regular exercise is protective because it regulates various metabolic and psychological processes in the body, including reinforcing our natural circadian rhythms, sleep/wake cycles, moods and blood sugar levels.
Sleep issues are becoming much more of a common problem. I think it's great to look at alternative ways to help with insomnia and other sleep related issues, especially when they don't involve the need to take medication. Something proved to be effective is 'Sleepstation' a UK based organisation who use CBT techniques to cure insomnia. Their online sleep therapy course is brilliant and very convenient as it's delivered online. Their website is definitely worth a look if you're having sleep issues
When you're having a hell of a day—good or bad—checking out for 10-15 minutes is revitalizing. Find a place where you can be alone (and definitely ditch the cell phone)—the attic, the bathroom, a quiet cafe, a big oak tree—and wipe the slate clean for a few minutes. Do whatever it is that relaxes you: Meditate, read a novel, sing or sip tea. It's crucial to take just a few minutes everyday to de-stress. It's not how much time you allot, but being consistent that's important.
The reason this rule of thumb is so useful is because there is a huge market for simple answers. A genuine elegant solution (one that accomplishes more with less) is highly valuable in the marketplace. We are used to technology delivering new easy solutions to previously difficult tasks. While most improvements are incremental, there are occasional breakthroughs that transform our lives.

You may have experienced Theta right before drifting off to sleep, during a lucid dream, or during a deep meditation. In Theta, you no longer sense the outside world, but you are aware and conscious of your internal world. All of your subconscious fears, hopes and judgments are hidden in the Theta state. Theta is a difficult state to achieve because you often drift out of it very quickly either becoming conscious in Alpha or moving on to the next deeper state. By staying in Theta, you can learn endless information about yourself and your consciousness.
Entrainment is a term originally derived from complex systems theory, and denotes the way that two or more independent, autonomous oscillators with differing rhythms or frequencies, when situated in a context and at a proximity where they can interact for long enough, influence each other mutually, to a degree dependent on coupling force, such that they adjust until both oscillate with the same frequency. Examples include the mechanical entrainment or cyclic synchronization of two electric clothes dryers placed in close proximity, and the biological entrainment evident in the synchronized illumination of fireflies.[13]