It is also possible that some people experience headaches which are almost always the result of the binaural waves. Fortunately LifeFlow can also be used without headphones, since it contains not only binaural waves but other forms as well. If you’re one of the people who suffer from headaches using entrainment, you can take off the headphones and use LifeFlow over open speakers. This usually solves the problem.

Some people are more resistant to brainwave entrainment than others and they may need many more sessions for the tones to start taking effect. Experts recommend that you listen to your brainwave entrainment music regularly because the positive impact is cumulative and builds as you listen to it day after day. Once you start feeling the effects, you will want to continue the sessions.
♥ I found the Binaural Beat Machine to be my #1 focus tool. I have ADD/ADHD and am too easily distracted when I really want to focus. I turn on the binaural beats using the 16b preset for focus and turn down the volume so it's just barely present to my ear. I couple it with some classical music and am able to focus on what I want for extended periods. This literally has changed my life. Thank you!!

As strange as it may sound, vocal toning is a special technique that reduces the stress hormones adrenaline and cortisol. Try sneaking off to a quiet place to spend a few minutes toning before a meeting with your boss and see how much more relaxed and focused you feel. It works by exercising the tiny muscles of the inner ear that help you detect the higher frequencies of human speech that impart emotion and tell you what someone is really trying to say. Not only will you feel more relaxed in that meeting, you’ll also be better able to understand what he’s trying to communicate.

So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
All techniques, whether mantra, focus on the breath, contemplation of a koan, or any other, are simply the vehicles we use to take us into (hopefully) a meditative state. Put another way, the purpose of repeating a mantra is not to get proficient at repeating a mantra. The purpose is to take us to a meditative state where the mantra slips away and is no longer necessary.
The studies included in the recent reviews of Tai Chi and yoga indicate that sessions between 60 and 90 minutes performed 2 to 3 days per week were effective in reducing stress and improving feelings of well-being (7,14,17). A study conducted in a worksite environment showed that 15 minutes of chair-based yoga postures was effective in reducing acute stress when assessed by self-report and with physiological measures (e.g., respiration rate and heart rate variability parameters). This finding indicates that shorter duration sessions can be effective in reducing acute stress with this type of exercise (15).
The reason this rule of thumb is so useful is because there is a huge market for simple answers. A genuine elegant solution (one that accomplishes more with less) is highly valuable in the marketplace. We are used to technology delivering new easy solutions to previously difficult tasks. While most improvements are incremental, there are occasional breakthroughs that transform our lives.

♥ When I learned about Binaural beats and found out how you can influence your state of mind, I utilized them for most of my college studies. I play 16Hz Beta waves behind my favorite study music. I've been using them for 3 years now and they help me stay focused longer. Just make sure you have quality headphones that can reproduce the frequencies accurately. 2Hz does make a difference with an EQ.
While binaural beats are the most common technique we use for producing brainwave entrainment music, we do use other brainwave entrainment techniques such as isochronic tones, monaural beats and amplitude modulation. If these techniques have been used then you will find them mentioned in the written description of the music productions that include them. If not mentioned, then you can assume that binaural beats are the only brainwave entrainment technology in use.
So to summarize their claim, they're saying that entrainment means that a binaural beat will cause your brain's electroencephalogram to match the pattern of the phantom beat. Well, if it did, entrainment certainly doesn't apply and would not be part of the equation, so we can scratch that off the list. But it doesn't make the claimed observation wrong. We do know that certain electroencephalogram waveforms are often associated with certain kinds of activity. For example, physical activity or REM sleep often produces an electroencephalogram with a sine wave of between 4 and 8 Hz, which we term a theta pattern. Waking relaxation with eyes closed often produces a pattern from 8 to 12 Hz, which is called an alpha pattern. There are only a few characterized patterns, and pretty general descriptions of what kinds of activities go with them. The claim made by the binaural beat sellers depends on much more granular and specific matches. For example, the claim that a binaural beat with a frequency of X produces the same effect in your brain as Vicodin is wholly implausible. Such claims presume that we know the exact frequency of the electroencephalogram in each of these desired conditions, and the fact is that brain waves don't work that way. It is wholly and absolutely implausible to say that desired brain condition X will occur if we get your EEG to read exactly X Hz.
Over the long term, traditional eastern methods (such as meditation and yoga) train your brainwaves into balance. Of the newer methods, brainwave entrainment is an easy, low-cost method to temporarily alter your brainwave state. If you are trying to solve a particular difficulty or fine-tune your brainwave function, state-of-the-art brain training methods like neurofeedback and pEMF deliver targeted, quick, and lasting results.  
It might seem obvious that you’€™d know when you’€™re stressed, but many of us spend so much time in a frazzled state that we’ve forgotten what it feels like when our nervous systems are in balance: €”when we’€™re calm yet still alert and focused. If this is you, you can recognize when you’re stressed by listening to your body. When you’re tired, your eyes feel heavy and you might rest your head on your hand. When you’re happy, you laugh easily. And when you’re stressed, your body lets you know that, too. Get in the habit of paying attention to your body’€™s clues.

^ Trost W. and Vuilleumier P., Rhythmic entrainment as a mechanism for emotion induction by music: a neurophysiological perspective. In The Emotional Power of Music: Multidisciplinary Perspectives on Musical Arousal, Expression, and Social Control, Cochrane T., Fantini B., and Scherer K. R., (Eds.), Oxford, UK: Oxford University Press; 2013, pp213–225.