Cortisol is an arousal hormone, stimulating alertness and attention. Cortisol levels rise and fall in connection to circadian rhythms—cortisol levels rise to their peak levels first thing in the morning, just in time for you to be active for the day. Too-high cortisol levels are associated with insomnia, as well as more time spent in light sleep, rather than deep sleep.
There is a lot to like about this technology as a potential treatment for sleep problems. It’s low impact and non-invasive, it doesn’t rely on chemical drugs, it’s inexpensive and for most people likely easy to adopt and maintain. In this way, it’s similar to the other behavioral therapies for sleep that I like so much, including meditation and relaxation techniques, and other mind-body therapies.
Deeper Meditation • Near The Stage Of Sleep • Vivid, Dreamlike Imagery • Creative Visualization • Feel More Open & Connected • Advanced Problem Solving • Super Creativity • Insight • Intuition • Inspiration • Deeper Subconscious To Super-Conscious Mind • Trance-like • GABA • Immune System • Serotonin • Endorphins • Acetylcholine • Lower Cortisol • Deeply Relaxed • Sleep Better • Emotional Intelligence
In 1956, the famous neuroscientist W. Gray Walter published the results of studying thousands of test subjects using photic stimulation, showing their change in mental and emotional states. He also learned that photic stimulation not only altered brainwaves, but that these changes were occurring in areas of the brain outside of vision. In Walter’s words:
Alpha is the next level down, between 8Hz - 12Hz, corresponding to being awake but deeply relaxed. It can be a little confusing that Alpha is lower than Beta, but it is named that way because Alpha was the first brainwave "discovered" (identified) by Hans Berger in 1929. Meditating in this state is very relaxing and most people find it very easy to become entrained in this frequency.

  That said, you achieve the best results when you listen to the tones in a relaxed, quiet environment, investing your complete attention to the tones and the effect they have on your inner self. Experts recommend that even isochronic tones be heard via headphones to cut out distractions from external noises. The best thing to do is give it your entire, undivided attention, so that you can experience the outcomes quickly and easily.

“In order to get into a flow state, you have to calm a part of the brain, the posterior cingulate cortex, which is the source of what brain scientists call the default state, which is the non-focused state,” says Harris. “At any rate, it turns out that Holosync [binaural beats], when you listen to it, [calms that part of the brain] and so does traditional meditation. It’s just Holosync does it faster and more easily and more effortlessly. It turns down the posterior cingulate cortex and it enhances the other part of the brain that, when it’s enhanced, you can easily go into a flow state.”

Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.