Alpha Waves (7-13hz) are associated with light meditation, peak performance, creativity and relaxed alertness. Your brain goes into this state naturally when you are daydreaming. Alpha waves also become more predominant when you close your eyes and relax your mind. This is the perfect state to be in for subliminal mind programming and enhancing your creativity.

Entrainment is a physics principle in which one rhythmic system falls in synchrony with another rhythmic system. If you’ve ever found yourself moving your body to the beat of your favorite song, then you’ve experienced entrainment in its most basic form. Besides music, this principle can be found all around you, probably more than you realize. Here are a few examples:
Brainwaves are the collective electrical signal of millions of neurons working together in a living brain, producing our sense of alertness – or lack thereof - and producing our experience of reality. As brainwaves change, so does our perception of the world and our inner perception of ourselves. By learning to control our brainwaves, we can achieve specific, desirable mental states, such as feeling more relaxed, less anxious, more creative, more focused, or sleepier.

There's no doubt that brainwave entrainment audio is a great technology for anyone who is interested in encouraging altered states of consciousness and it certainly can help people to reach deeper states of relaxation than they might normally have access to. I myself will often listen to brainwave entrainment music in order to enhance my practice of meditation. But let’s keep a balanced perspective, put all the marketing hype to one side for a moment and acknowledge that there is no brainwave entrainment technology in this world that can make you meditate like a Zen monk “at the touch of a button”, despite what some might like you to believe. The mind is NOT a machine. It moves through various states of consciousness in an organic way and at a natural pace. We certainly can guide and accelerate that process with the use of brainwave entrainment audio, but we cannot control it with the same sort of specificity and immediacy as you might control the speed of the car you drive.
Despite the vast differences between each individual, our brain’s inner workings are remarkably similar. Brainwave Entrainment was built around these fundamental similarities and has equally powerful effects for almost everyone who uses it. While each situation may require a different frequency or audio track, Brainwave Love has one of the most complete, effective libraries to cover your every need. Take a look now:

So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
Since it’s humble beginnings, the science of brainwave entrainment has evolved to be one of the most potent and powerful ways to unlock the full potential of the human mind. Our audios have been created by brainwave entrainment engineer, Ashton Aiden, and his years of research, expertise, personal experience, and creativity. We are confident that the audios we offer on this site are of the best quality you will ever find, anywhere.
Exercise can be an effective component of a stress management program for many individuals and should be recommended to help those who are dealing with acute, acute episodic, or chronic stress. An advantage of incorporating exercise into a stress management program compared with other stress management techniques is the well-documented physical and psychological health benefits of exercise. However, it is important to remember that exercise is only one component of a stress management program, and there might be situations that require assistance beyond the expertise of a fitness professional, especially in working with individuals who are experiencing acute episodic or chronic stress. Although exercise might be effective in helping an individual feel calmer who is dealing with these types of stress, it will not solve the problem of major chronic or regular stressors. It may be necessary to refer these individuals to resources who can help them to address their stressors, such as a psychologist or other health care providers.
The functional role of neural oscillations is still not fully understood;[6] however they have been shown to correlate with emotional responses, motor control, and a number of cognitive functions including information transfer, perception, and memory.[7][8][9] Specifically, neural oscillations, in particular theta activity, are extensively linked to memory function, and coupling between theta and gamma activity is considered to be vital for memory functions, including episodic memory.[10][11][12]
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