So to summarize their claim, they're saying that entrainment means that a binaural beat will cause your brain's electroencephalogram to match the pattern of the phantom beat. Well, if it did, entrainment certainly doesn't apply and would not be part of the equation, so we can scratch that off the list. But it doesn't make the claimed observation wrong. We do know that certain electroencephalogram waveforms are often associated with certain kinds of activity. For example, physical activity or REM sleep often produces an electroencephalogram with a sine wave of between 4 and 8 Hz, which we term a theta pattern. Waking relaxation with eyes closed often produces a pattern from 8 to 12 Hz, which is called an alpha pattern. There are only a few characterized patterns, and pretty general descriptions of what kinds of activities go with them. The claim made by the binaural beat sellers depends on much more granular and specific matches. For example, the claim that a binaural beat with a frequency of X produces the same effect in your brain as Vicodin is wholly implausible. Such claims presume that we know the exact frequency of the electroencephalogram in each of these desired conditions, and the fact is that brain waves don't work that way. It is wholly and absolutely implausible to say that desired brain condition X will occur if we get your EEG to read exactly X Hz.
Several adaptogenic herbs and essential oils have been shown to improve anxiety symptoms by reducing the effects that stress and cortisol have on the body. Adaptogens (including ginseng, ashwagandga, maca, rhodiola, holy basil and cocoa) are a unique class of healing plants that balance, restore and protect the body and make it easier to handle stress by regulating hormones and physiological functions.

Wouldn’t it be a blessing if you could find a way to move through each day with a greater sense of peace and harmony, with heightened creativity and intuition, with a sharper intellect and a more positive outlook? For many people today, the deep, effortless meditation that brainwave entrainment provides is the key to a more fulfilling, peaceful and successful life.
♥ I've suffered from patches of insomnia throughout my life, extending from a few days to dragging on for several weeks, and no amount of the usual proper "bedtime ritual" normally recommended, calms me, as my brain is overactive. Layering combos of the Binaural/Bilateral sounds right before sleep effectively resets me, allowing me to sleep like a normal human. I can't express enough gratitude!

Recent research at the University of Lisbon finally uncovered the reason for the 350 year-old mystery, finding that the resonance of sound is the mechanism for entrainment of swinging pendulums and ticking clocks, and it seems likely that the energy transferred by sound is also responsible for other observations of entrainment, including brainwave entrainment.
Thanks for your compliment on my article. 🙂 There are some frequency lists which reference and quote some links to metabolism, but I don’t know how effective or reliable that information is. One of the good things but also a drawback of this technology is how accessible it is to use and create tracks. That makes it unattractive for big companies to invest in large-scale research because it’s hard to patent and protect any product they produce based on the research. As soon as they released the frequency data, people like me would produce free videos and cheap MP3s to utilise the research, so they wouldn’t be able to get a good return on their research investment. So to try and gain some insight into what is working for people, at the moment, we are relying upon assessing anecdotal feedback in many areas. Before buying any products/tracks for increasing metabolism, I would look for and try out free videos on YouTube first, to try and gauge how those particular tracks and frequencies work for you.
Well … to understand the role entrainment plays in meditation, think of a water pump. Most of you have lived in areas where you have access to city water. You turn the knob on the tap, water comes out, end of story. If you grew up like I did, on a farm with a local well, then you probably know that in order to get the water flowing from a well you must first “prime the pump”. (Those of you who remember the days when cars all had carburetors rather than fuel injectors might also remember running out of gas and needing to prime the carburetor with a little gasoline. It’s the same principle.)
Social interaction is your body’s most evolved and surefire strategy for regulating the nervous system. Talking face-to-face with a relaxed and caring listener can help you quickly calm down and release tension. Although you can’€™t always have a pal to lean on in the middle of a stressful situation, maintaining a network of close relationships is vital for your mental health. Between sensory-based stress relief and good listeners, you’ll have your bases covered.

Gamma brainwaves occur during creative thinking and processing of memory and language and in many learning activities. These brainwaves are not present at all when a person is under anesthesia, but return as soon as the person becomes conscious again. Multiple scientific studies have shown gamma brainwave entrainment to be helpful for reducing distractibility, improving short-term memory, improving motor coordination, and relieving migraine headaches.
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.