Binaural beats are the playing of two sine waves of close, but not the same, frequency into different earpieces of a set of headphones. The "beat" is heard as the brain tries to process them as a distinct sound, while taking into account the constructive/destructive interference. It is said to migrate brain waves to be closer to that frequency, like a sort of biological resonance, which is true. Of course the same can be said for listening to relaxing music help you relax, up tempo music to help you feel energetic, etc...
Theta frequencies have long been viewed as the doorway to the subconscious mind. Heightened intuition, deep relaxation, extrasensory perception, and vivid dreaming are all connected to this frequency. There is a distinctly dreamy and otherworldly feel that accompanies the Theta brainwave. Many therapists and hypnotherapists make use of the Theta frequency to tap into the subconscious mind and heal core issues. As such, this frequency is a powerful way to change limiting beliefs and do deep inner work.
♥ I found the Binaural Beat Machine to be my #1 focus tool. I have ADD/ADHD and am too easily distracted when I really want to focus. I turn on the binaural beats using the 16b preset for focus and turn down the volume so it's just barely present to my ear. I couple it with some classical music and am able to focus on what I want for extended periods. This literally has changed my life. Thank you!!

Gamma waves are the fastest of the brainwave frequencies (high frequency band of brainwave activity) which signifies the highest state of focus possible. They are associated with peak concentration and the brain’s optimal frequency for cognitive functioning – the 40 Hz frequency corresponds to a Schumann resonance band and many scientists, including Nobel Laureate Sir Francis Crick believe that it may be the key to the act of cognition. The Gamma state relates to simultaneous processing of information from different brain areas; information passes very rapidly.
Exercises improves insulin sensitivity, can help someone become more aware of their hunger levels, improves confidence/self-esteem, and leads to better mental processing and a lower risk for depression. (2) Can’t sleep? Well, exercise can help with that too, which is very important considering quality sleep is needed to regulate hormones and help the body recover.
Stress: We all deal with it, yet we know how much better off we’d be — both physically and mentally — if we could only get it under control and find stress relievers that really work. While stress can be a positive, motivating factor at times (such as when you’re under pressure to perform well at work or to ace an important exam), more and more research shows that chronic stress impacts the body in ways similar to a poor diet, lack of sleep or sedentary lifestyle.
So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
♥ I'm a tired law student always looking for a study boost. I like to put on the Alpha waves and mix this with classical music for research and writing. The "beats" help to drive the music and add a feeling of focus and energy even during slower/softer passages. If you get the levels matched properly, you never even hear them. Throw in a cup of coffee and you'll be ready to save the world. Cheers!
When people begin to believe these kinds of claims it is only half a step further for them to begin to attribute all of their own curious little experiences to entrainment. After all, they reason in the back of their minds, if 3.84Hz can cure an ovarian cyst, isn’t it just as reasonable that listening to a track at 8Hz might cause the room to appear to spin and change colors? There is an old saying that suggests that the more outrageous a claim is, the more people will be inclined to believe it. Don’t fall for outrageous, ridiculous claims. If you do you’re heading for disappointment, guaranteed.
Subsequently, the term 'entrainment' has been used to describe a shared tendency of many physical and biological systems to synchronize their periodicity and rhythm through interaction. This tendency has been identified as specifically pertinent to the study of sound and music generally, and acoustic rhythms specifically. The most ubiquitous and familiar examples of neuromotor entrainment to acoustic stimuli is observable in spontaneous foot or finger tapping to the rhythmic beat of a song.