Isochronic tones are basically just a single tone with the volume being turned on and off at regular intervals. When you apply the same effects to music or a noise, it’s usually referred to as amplitude entrainment effects (in Mind Workstation anyway). When you apply the on/off effect to music or noise it’s usually done by targeting a specific frequency range in the sound and only turning that part on/off, leaving the rest of the music/noise untouched. What that does is allow parts of the music/noise to play without being distorted/interrupted, making it sound more pleasant to listen to. It produces a kind of fluttering sound as I like to call it and you can adjust the level of intensity.
But the notion of changing brain waves is a very appealing one, from a marketing stand point. People can visualize brain waves and we like synchrony. Also, in the computer age, we understand the notion of “programming.” We also have been prepped for the future by movies such as The Matrix, where people could master Kung Fu in minutes by simply “downloading” the knowledge. This gives the whole notion a superficial plausibility. But the science just isn’t there.
Binaural beats are dual tones, each one slightly different from the other. You hear one tone in each ear and your brain responds by creating a tone to reconcile the difference between the two. Isochronic tones are single tones. The variation in pattern here is brought in by interspersing silence between the sound, which means that your isochronic tone does not have a continuous sound but tones broken up by silences. Studies show that isochronic tones have far more contrast than binaural beats because of the silence and sound pattern. This sharp contrast evokes a faster impact from your brain, prompting it to match the frequency more quickly. Also, isochronic tones are found to be stronger stimulants to the brain.

In other words, you give the well a little taste of what it is you want from it, and then the well responds by delivering more of the same back to you. In the case of the water well, you pour a small amount of water down into the pump. This is known as “priming” the pump. Until you do this the pump does not produce the water you’re looking for. Once you prime the pump it sets up the conditions in which that pump can do its job and the water begins to flow.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]