With brain wave entrainment technology, changing brain wave states is an instantaneous and effortless process. The 'periodic stimulus' can be sound, vibrations and/or light. We have found that we get the best results with blinking lights which are experienced through closed eyelids. This is only problematic for people with existing diagnosis of photo-induced epilepsy, as blinking lights can induce a seizure in them. The programs are enhanced with Deepak Chopra doing the narration along with holographic sound effects and original music composed and performed by Rudy Tanzi.
Cortisol is an arousal hormone, stimulating alertness and attention. Cortisol levels rise and fall in connection to circadian rhythms—cortisol levels rise to their peak levels first thing in the morning, just in time for you to be active for the day. Too-high cortisol levels are associated with insomnia, as well as more time spent in light sleep, rather than deep sleep.
Brain Wave Entrainment is any procedure that causes one's brainwave frequencies to synchronize with a periodic stimulus (sound, vibration or light) having a frequency corresponding to the intended brain-state (for example, to induce a trance, dreams, sleep or relaxation.) It is also called the Flicker-response because of how staring at a campfire or the flickering of a burning candle can lull you into a state of calmness and serenity. There was an extensive article on this phenomenon by Gerard Oster in Scientific American in 1973. It may sound novel, but in many ways, this is old tech.
Delta (3hz – 0.2hz) – Deep, dreamless sleep. Intuition. Empathy. Brainwave expert Judith Pennington calls it the doorway to Universal Consciousness and “A radar that scans the environment and psychically picks up information and energy.” According to British physicist C. Maxwell Cade “There have been reports that delta waves appear at the onset of paranormal phenomena.” (More information can be found in Cade’s book The Awakened Mind)
Also, don’t you think that the inherent hemispheric synchronization using binaural beats might be a positive benefit within itself? While it’s true that the huge majority of us use both sides of our brains most of the time, it’s also true that many of us are a bit polarized to one side or the other in general, or when doing a particular kind of activity or focus. I’ve found stimulating a more equally and consistently whole brain activity has it’s own benefits other than the entrainment aspect.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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