Regarding split hemisphere isochronic tones. Think of this as two separate isochronic tones tracks playing independently of each other, one playing in one ear and the other one in the opposite ear. Better still, imagine someone playing and recording a drum beat at a rate of 5 taps per second (5Hz – 5 cycles per second). Then a separate recording of a drum beat is made at a rate of 10 taps per second (10 Hz). You then make an audio track where the left ear/channel hears the 5 drum beats recording and the right ear/channel hears the 10 beat recording. With headphones on, each ear can only hear each respective drum beat and not the other. So you are hearing two different beat recordings at the same time, but it’s different in each ear. A split hemisphere isochronic tones track works just the same. You hear two beats at the same time, not two tones as with binaural beats that create a single beat, but two different speeds of beats in each ear. This is what enables you to stimulate and influence each side of the brain with a different frequency of beat. Binaural beats can only stimulate and influence a whole brain effect using a single beat.
OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
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Beta waves are the most common and most prevalent in the brain. These are the brain waves of alertness, dominating your normal waking state of consciousness. The Beta state relates to “fast” activity with neurons firing abundantly, in rapid succession, with attention focused directly towards cognitive tasks and the outside world. Beta activity is engaged in focused mental activity, problem solving, judgment and decision making. New ideas and solutions to problems flash like lightning into your mind.
Isochronic tones are the newest technological advancement in the field of brainwave entrainment. Isochronic tones are regular beats of a single tone. In fact, an isochronic tone is a tone that is being turned on and off rapidly at regular intervals, creating sharp and distinctive pulses of sound. This effect called “Amplitude Entrainment” tends to excite the thalamus and causes the brain to generate the same brainwave frequency (“frequency following response”) as the tone. The thalamus, vital structure lying deep within the brain, has multiple important functions: it is involved in sensory and motor signal relay, and the regulation of consciousness and sleep. Therefore, the use of isochronic tones is a very effective way to induce a desired brainwave state.
Move your focus to the sole of your right foot. Tune in to any sensations you feel in that part of your body and imagine each breath flowing from the sole of your foot. After one or two minutes, move your focus to your right ankle and repeat. Move to your calf, knee, thigh, hip, and then repeat the sequence for your left leg. From there, move up the torso, through the lower back and abdomen, the upper back and chest, and the shoulders. Pay close attention to any area of the body that causes you pain or discomfort.

There are differences between high (over 18 hertz), mid (15 to 18 hertz), and low range beta states (12 to 15 hertz). Low beta states are more relaxed while still being focused, making this a good range for many daily work related tasks like balancing a checkbook, making a shopping list, or driving to a new place. However, people with attention deficit disorder lack the mental focus for doing these types of activities, and studies have found people with ADD are often low in this range of beta brainwaves.
For a few minutes a day, practice being mindful—focusing only on what's going on in the present —whether it's during your workout or taking a break from your work. Try taking a short walk and instead of thinking about what's worrying you, pay attention to your senses—what you see, feel, hear, smell. This can make a huge difference in your emotional and physical well-being when done daily.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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