So to summarize their claim, they're saying that entrainment means that a binaural beat will cause your brain's electroencephalogram to match the pattern of the phantom beat. Well, if it did, entrainment certainly doesn't apply and would not be part of the equation, so we can scratch that off the list. But it doesn't make the claimed observation wrong. We do know that certain electroencephalogram waveforms are often associated with certain kinds of activity. For example, physical activity or REM sleep often produces an electroencephalogram with a sine wave of between 4 and 8 Hz, which we term a theta pattern. Waking relaxation with eyes closed often produces a pattern from 8 to 12 Hz, which is called an alpha pattern. There are only a few characterized patterns, and pretty general descriptions of what kinds of activities go with them. The claim made by the binaural beat sellers depends on much more granular and specific matches. For example, the claim that a binaural beat with a frequency of X produces the same effect in your brain as Vicodin is wholly implausible. Such claims presume that we know the exact frequency of the electroencephalogram in each of these desired conditions, and the fact is that brain waves don't work that way. It is wholly and absolutely implausible to say that desired brain condition X will occur if we get your EEG to read exactly X Hz.
Binaural beats must be listened to using headphones. You definitely should not use them while driving or operating heavy machinery as you will be in an altered state of mind. Brainwave entrainment is a form of meditation and designed to be very passive, in fact, all you need to do is sit back, put on your headphones and let the technology do the work for you. It is best to find a session that you find soothing to listen to, as binaural beats on their own are a very strange sound that can be disturbing to some listeners. This was actually what inspired me to invent Trypnaural as a way for brainwave entrainment to be more bearable to listen to for long periods of time.
Exercises improves insulin sensitivity, can help someone become more aware of their hunger levels, improves confidence/self-esteem, and leads to better mental processing and a lower risk for depression. (2) Can’t sleep? Well, exercise can help with that too, which is very important considering quality sleep is needed to regulate hormones and help the body recover.

Alpha: Alpha brainwave patterns are associated with a state of wakeful relaxation. Slower and lower in frequency (between 9-14 hertz), alpha waves are dominant when we’re calm and relaxed, but still alert. Alpha waves are associated with states of meditation (your yoga class probably puts you in an alpha state), and also with our ability to be creative.

“Stress” is a commonly used term, and it is often used with different meanings. The standard definition for stress that will be used in this article is the disruption of the body’s homeostasis or a state of disharmony in response to a real or perceived threat or challenge (8). The threatening or challenging situation is referred to as a “stressor.” When a person encounters a stressor, the body prepares to respond to the challenge or threat. The autonomic nervous and endocrine systems respond by producing the hormones epinephrine, norepinephrine, and cortisol. The result of this hormone production is a cascade of physiological reactions that make up the stress response. Epinephrine and norepinephrine are involved in the initial changes that take place to prepare the body to react and to prepare for a challenge. These responses include increases in heart and respiration rates, blood pressure, perspiration, and energy production (8). There also is a suppression of immune function, production of β-endorphin (the body’s natural pain killer), and increased acuity of the senses. These changes make up the fight-or-flight response, which prepares the body to cope with the stressor. If the stressor is perceived as negative or more as a threat than as a challenge, cortisol production is increased. Cortisol is involved in energy production but also suppresses immune function.
It should be stated that if we are listening to LifeFlow and we are intentionally seeking to enter into meditation, the chances are good that we will do exactly that rather than just being in a daydream or some other pleasant state. It’s no guarantee, but the combination of meditation and brainwave entrainment raises the odds that we will accomplish our meditative goal.
Laughter releases endorphins that improve mood and decrease levels of the stress-causing hormones cortisol and adrenaline. Laughing tricks your nervous system into making you happy. Our suggestion: watch some classic Monty Python skits like “The Ministry of Silly Walks.” Those Brits are so hilarious, you’ll soon be cracking up, rather than cracking up.
If you’re going to enter a state of meditation, a technique of some sort must be employed that takes you there. (Note – I am fully aware of references to “spontaneous enlightenment experiences”, but these are an entirely different category of phenomena than what is being discussed here and are outside the scope of this discussion. Perhaps another time.)
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Go behind the scenes of brainwave entrainment technology creation with Joseph Kao, developer of the extraordinary meditation tool Journey to the Center of the Self. Here, in an interview with John Dupuy, CEO of iAwake Technologies, Joe describes the amazing complexity of the brainwave entraining soundscape he created to both accompany his deeply inductive, 30-minute, guided meditation on the first track of Journey, and also stand alone as a music-only track that holds you in a profoundly relaxed, still, yet clear place on the theta/delta border. To find out all that went into the making of the inductive guided meditation on the first track of Journey, see A Guide to Transpersonal Meditation: Journey to the Center of the Self, part I of this interview.
Another common misconception is that entrainment is going to force your brain into doing something beyond its native capabilities, or at least beyond what it is accustomed to doing. This mistaken belief is often the root that leads to comments like, “When I meditate with LifeFlow my face gets flushed (or my hair vibrates or I develop x-ray vision, or any of the other things we come across). If I meditate without LifeFlow the face flushing doesn’t happen. LifeFlow must be causing it.”
If anybody would like to look over the scientific evidence concerning brainwave entrainment and isochronic tones, I’ve done a lot of research over the years which I’ve collected at the PubMed website of NCBI – a branch of the National Institute of Health – that provides access to a large library of medical journal articles. I’ve made my list public so you can look through the journal articles that were published concerning this topic. Here’s the link: Most of the collection only gives access to abstracts or summaries unless you’re at some kind of educational institution that has a subscription to the particular journal that article is in, but I actually find abstracts really helpful. So have at it, read away. And if your psychiatrist/therapist thinks you’re nuts for feeling better after listening to isochronic tones, just whip out your 82-page collection of scientific journal abstracts written by her peers and give it to her to read. 🙂
Brainwave Entrainment is an assisted form of meditation using pulses of sound. Entrainment is a process of synchronizing two different beats to become harmonious. Brainwave entrainment works by pulsing a different sound in each ear to stimulate the brain into altered states of consciousness. Examples including Binaural Beats and Isochronic Tones, which are best experienced with headphones to assist with relaxation, deep sleep and focus.
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When people begin to believe these kinds of claims it is only half a step further for them to begin to attribute all of their own curious little experiences to entrainment. After all, they reason in the back of their minds, if 3.84Hz can cure an ovarian cyst, isn’t it just as reasonable that listening to a track at 8Hz might cause the room to appear to spin and change colors? There is an old saying that suggests that the more outrageous a claim is, the more people will be inclined to believe it. Don’t fall for outrageous, ridiculous claims. If you do you’re heading for disappointment, guaranteed.
Research shows that binaural beats can literally drive brain activity into specific brain states (Gamma, Beta, Alpha, Theta or Delta). Without any effort and naturally, you would have your brain activity to synchronize with the binaural beat; it will become organized and coherent, and eventually, the left and right hemispheres of your brain will start to be balanced creating a very unique state called “hemispheric synchronization” (equal frequency and amplitude of the wave forms in both hemispheres). This extraordinary brain state is very powerful and normally unattainable without this kind of stimulation. Through the entrainment of brain waves, binaural beats can influence the brain in a very subtle way, inducing states of relaxation, sleep, meditation, creativity…
In order to understand brainwave entrainment you first have to understand something about brain waves and electroencephalograms (EEG). Neurons are cells that communicate with each other through electrical conduction. When a neuron fires it creates a small electrical and magnetic field. These fields are far too small to measure by placing electrodes on the scalp, or even on the surface of the brain. The only reason we can detect the electrical fields of the brain is because many neurons are firing together – in synchrony. All brain waves that are measured by an EEG, therefore, represent a large group of neurons firing together.
Exercises improves insulin sensitivity, can help someone become more aware of their hunger levels, improves confidence/self-esteem, and leads to better mental processing and a lower risk for depression. (2) Can’t sleep? Well, exercise can help with that too, which is very important considering quality sleep is needed to regulate hormones and help the body recover.

Entrainment is a physics principle in which one rhythmic system falls in synchrony with another rhythmic system. If you’ve ever found yourself moving your body to the beat of your favorite song, then you’ve experienced entrainment in its most basic form. Besides music, this principle can be found all around you, probably more than you realize. Here are a few examples:
When we first use brainwave entrainment, we may not have anything specific in mind that will happen, but we hold a general expectation that “something” should happen. As we begin the process of entrainment we are on high alert looking for any little indication that something is happening. Pretty soon we identify some feeling or twitch or unusual perception. The moment we focus on whatever it is, the act of focusing on it magnifies the thing. Since we were already viewing the situation with an expectation that it was the entrainment that was going to produce some sort of result, we automatically associate whatever our phenomenon is with entrainment.

Some research suggests that the benefits from brainwave entrainment can last a lot longer, and still be seen for some time after you've stopped using it.  Study participants have still maintained improved test scores a few weeks after the stimulation had ceased.  Research on the long-term benefits has so far been minimal though, so how long the effects last is still up for debate.

“Chronic stress,” however, is not so easily resolved. This type of stress is associated more commonly with negative health concerns. Chronic stress results when there are constant multiple stressors or major life stressors present (4). Money, work, and the economy were the most commonly reported factors contributing to chronic stress in the American Psychological Association’s (APA) 2011 Stress in America™ survey (3). Additional significant stressors include relationships, family responsibilities, family and personal health problems, job stability, and personal safety (3). Major events, such as the death of a loved one, divorce, and moving also can produce chronic stress.

People who are new to meditation sometimes complain that they find it too difficult to silence their thoughts. This is perfectly normal and in fact, if you are new to meditation you should not expect to achieve absolute mental silence in the next day or two. Even the most experience meditators still have their good days and bad days when it comes to meditation and a certain amount of mental activity during meditation is quite normal.
A word to the purist here. This binaural beat generator offers ten carrier frequencies, but humans only have two ears! Therefore, carriers on this generator will produce amplitude-modulated beating patterns inside each ear canal. This is not necessarily a bad thing, as it increases the perception of the overall beating pattern, and helps our brain catch up with the binaural beat. This explains why this generator produces stronger beats than any other available. If you are looking for a pure binaural beat generator instead - one without any intra-aural interference but a weaker stimulus - try our Harmonic Binaural Beat Generator; its carriers have been set to distant frequencies, in order to suppress any amplitude modulation between carriers.
Entrainment is a term originally derived from complex systems theory, and denotes the way that two or more independent, autonomous oscillators with differing rhythms or frequencies, when situated in a context and at a proximity where they can interact for long enough, influence each other mutually, to a degree dependent on coupling force, such that they adjust until both oscillate with the same frequency. Examples include the mechanical entrainment or cyclic synchronization of two electric clothes dryers placed in close proximity, and the biological entrainment evident in the synchronized illumination of fireflies.[13]