Entrainment is a term originally derived from complex systems theory, and denotes the way that two or more independent, autonomous oscillators with differing rhythms or frequencies, when situated in a context and at a proximity where they can interact for long enough, influence each other mutually, to a degree dependent on coupling force, such that they adjust until both oscillate with the same frequency. Examples include the mechanical entrainment or cyclic synchronization of two electric clothes dryers placed in close proximity, and the biological entrainment evident in the synchronized illumination of fireflies.[13]
So using the example track above, the right ear is sent a 20Hz beat, compared to a 10Hz beat in the left ear.  As the right ear receives the higher frequency of beat, this works to increase the speed of the ‘left' brain hemisphere, which can be helpful for people with conditions like ADD, who are often found to have an abundance of slow wave activity in the left brain.

Summaries from recent reviews on yoga or Tai Chi clinical trial interventions indicate that these mind-body types of exercise can be effective in reducing stress (7,14,17). The authors of these reviews suggest that the results should be viewed with caution because study quality was varied (7,17). However, it should be noted that reductions in stress reported in one review were similar to or greater than reductions from other types of commonly used stress management techniques (7).
When explaining this to others they frequently respond with something like, “But I had no expectation or even any idea that my face might experience flushing. I didn’t even know that was possible. Now every time I listen to a particular entrainment track that specific face flushing occurs. If it is a specific phenomena, and it only happens when I use one certain entrainment track, doesn’t that prove it is the entrainment causing it?”
The idea behind CBT is this: If you can reframe the way you think about events in your life — for example, instead of panicking over a job change you choose to embrace it, prepare as best you can and seize the opportunity to start fresh — you can literally reduce the stress you wind up feeling from the event. CBT is useful for training us to avoid internal causes of stress, such as “all-or-nothing” thinking, jumping to conclusions, pessimism, having unrealistic expectations for ourselves, always expecting the worst-case scenario, and feeling guilt or shame over events that are out of our control. (11)
Robert Monroe, a radio producer and executive published a popular book called Journeys Out of the Body about his out-of-body experiences when using brainwave entrainment. He later founded an original brainwave entrainment audio company, Hemi Sync. In 1981, the book Mega Brain by Michael Hutchison brought brainwave entrainment information, techniques, and terminology into the popular press.
What are some common experiences or thought patterns that can cause the body to feel stress, including some that you might never have associated with stress before? Things like financial pressure, a lack of sleep, emotional problems in your relationships, overtraining or doing too much exercise, and even dieting can all send signals to the body that it’s under stress.
Known as audio-visual brainwave entrainment, or AVE, this method involves the simultaneous flashing of light and audible, rhythmic tones using specialized equipment such as the Mind Machine. Also known as the Dream Machine or psycho-Walkman, this lightweight headset lets you experience a wide selection of audio and visual entrainment tracks while having complete mobility.
From a brainwave entrainment effectiveness perspective, it’s my understanding that the response from isochronic tones stimulation starts to diminish over 30Hz and that 40Hz is about the limit for using them. So from what I’ve read on the topic a 100Hz beat wouldn’t work, probably because it’s too fast for the brain to process and synchronise with it.

I am fortunate to be working with Deepak Chopra, M.D., and Dr. Rudy Tanzi, co-authors of the bestselling book Super Brain, on a technology called Brain Wave Entrainment. Deepak is very well known, but Rudy is an amazingly interesting person as well. He is the Kennedy Professor of Neurology at Harvard Medical School and Vice-Chair of Neurology at Mass General Hospital. Rudy co-discovered three of the four original Alzheimer's genes and today runs the Alzheimer's Genome Project. He also plays the keyboards, including, at times, for Aerosmith. He is kind of a real life "Buckaroo Banzai."
Cory Allen [b. 1982] is a composer and mastering engineer living in Austin, Texas. His work focuses on the cultivation of human perception with the intent of altering the listener's state of consciousness. Allen's music is deep, patient, meditative, highly-conceptual and often composed by implementing self-organizing structures, rule-based performances, set pitch classes and a wide variety of instruments.
CBT focuses on challenging and changing your thoughts first and foremost, since the way you perceive an event (not the actual event itself) means everything in terms of how your body reacts. (10) Once you can identify the root thought pattern that is causing harmful behaviors, you can work on changing how you think about events and therefore react to them.
Brain Wave Entrainment is any procedure that causes one's brainwave frequencies to synchronize with a periodic stimulus (sound, vibration or light) having a frequency corresponding to the intended brain-state (for example, to induce a trance, dreams, sleep or relaxation.) It is also called the Flicker-response because of how staring at a campfire or the flickering of a burning candle can lull you into a state of calmness and serenity. There was an extensive article on this phenomenon by Gerard Oster in Scientific American in 1973. It may sound novel, but in many ways, this is old tech.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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