The brain has two hemispheres that operate somewhat independently from one another. The two hemispheric structures of the brain are connected by a large nerve, called the corpus callosum, which sends information back and forth between the two sides of the brain. In most people, the left hemisphere controls language, logical thinking, and analytic processes and the right side contains the centers for emotion, intuition, and non-linear creative thinking.
However, by listening to binaural music you can dramatically accelerate your progress with meditation, and achieve a far deeper, more relaxing state of mind than you would by practicing traditional meditation techniques. In fact, almost everyone discovers that uses binaural meditation music finds that they go deeper into meditation, faster, and with less concerted effort.

Your brain cells reset their sodium & potassium ratios when the brain is in Theta state. The sodium & potassium levels are involved in osmosis which is the chemical process that transports chemicals into and out of your brain cells. After an extended period in the Beta state the ratio between potassium and sodium is out of balance. This the main cause of what is known as "mental fatigue". A brief period in Theta (about 5 - 15min) can restore the ratio to normal resulting in mental refreshment.  

There are many advantages and disadvantages with binaural beats. One of the major advantages is hemispheric synchronization. Since both hemispheres are required to create the beat within the brain, this method is an excellent way to create greater harmony between areas of the mind typically functioning independently. Binaural beats are also known to have effective hypnotic and relaxing effects.
Self-hypnosis incorporates some of the features of guided imagery and visualizations, with the added benefit of enabling you to communicate directly you’re your subconscious mind to enhance your abilities, more easily give up ​bad habits, feel less pain, more effectively develop ​healthier habits, and even find answers to questions that may not be clear to your waking mind! It takes some practice and training but is well worth it. Learn more about ​using hypnosis to manage stress in your life.
A person might wonder what the problem with looking for validation is; why we shouldn’t seek to compare our experiences with those others have had. Shouldn’t there be some sort of indicators that our practice is producing an effect? There are indicators, but they are not the high profile, odd phenomena most frequently looked for, and they may not become apparent immediately. Some things do take a little time.
These two tracks entrain the brain to specific frequencies in the lower regions of Beta brainwaves, beneath 20 Hertz. Most people are operating in a stressful brainwave frequency above 20Hz during their days, so listening to these tracks while you work, commute, run errands or anything else during your waking day will help you maintain a calm, yet active state of mind.

Whenever we become very relaxed and the usual chatter of the mind slows down a little bit, if we remain aware and do not slip into sleep or unconsciousness, we begin to perceive things that we had not noticed before. This is slightly different than the issue of “expectations” discussed previously, although a relationship to them can develop which will be discussed below. These have to do with the fact that in our typical state of consciousness our mind is racing so fast and so loud, and our body is so engaged with activity and physical tension, that we are unaware of some subtle perceptions that are there all the while, but which get buried beneath all the physical and mental noise.


The studies included in the recent reviews of Tai Chi and yoga indicate that sessions between 60 and 90 minutes performed 2 to 3 days per week were effective in reducing stress and improving feelings of well-being (7,14,17). A study conducted in a worksite environment showed that 15 minutes of chair-based yoga postures was effective in reducing acute stress when assessed by self-report and with physiological measures (e.g., respiration rate and heart rate variability parameters). This finding indicates that shorter duration sessions can be effective in reducing acute stress with this type of exercise (15).

“When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference, and a third tone of 9 Hz is experienced,” says Niraj Naik, founder of Trpynaural, a resource for binaural tracks. “This will result in your brain being raised or lowered and tuned into the desired frequency. This is how binaural beats are produced.”
Theta brainwaves in the frequency range of 6 to 9 hertz are known as thalpha waves because of their proximity to alpha waves. They are seen during states of high suggestibility, during hypnosis, and during paranormal experience and are also connected to an increase in human growth hormone (HGH) levels and higher blood flow to the brain. Theta brainwaves sit between the realms of the subconscious and conscious mind, making them an especially useful brainwave state for developing creative thinking, working through emotional problems, and integrating subconscious and conscious experience. 

Joseph Kao, creator of Profound Releasing, Profound Renewal, and Sound Asleep, is a hypnotherapist and a solution-focused therapist with a private practice in Cambridge, UK. Joe was the co-developer of an acclaimed course on conversational hypnosis, and he regularly teaches hypnotherapy and psychotherapy to other therapists. He has also been the head scriptwriter for over 800 professional hypnotherapy recordings. Joe was drawn to the world of philosophy, meditation, and brainwave entrainment technology from an early age, and he’s had a daily meditation practice since 1998.


In physics, entrainment is the process of two oscillating systems coming to assume the same periodic rhythm, such as is observed when two clocks slowly synchronize their ticking and tick together in harmony after some time. Pendulums also achieve this same synchronicity when swinging in close proximity to one another, a phenomenon first observed and written about in 1665 by Christiaan Huygens, a Dutch scientist.
Please note: When you take one earphone out, move it as far away from your ear as possible. With some headphones you may still be able to hear the pulsating sound if the removed headphone is still fairly close to your ear; this is because your brain can still detect the frequency vibration coming from the headphone. In addition, push the earphone that’s still on your ear tightly to your ear, while moving the other earphone as far away as possible.
For example, if a 530 Hz pure tone is presented to a subject's right ear, while a 520 Hz pure tone is presented to the subject's left ear, the listener will perceive the auditory illusion of a third tone, in addition to the two pure-tones presented to each ear. The third sound is called a binaural beat, and in this example would have a perceived pitch correlating to a frequency of 10 Hz, that being the difference between the 530 Hz and 520 Hz pure tones presented to each ear.
A popular opinion in the brainwave entrainment community is that listening to isochronic tones without music produces a much stronger effect.  However, in the study by Doherty, Cormac. “A comparison of alpha brainwave entrainment, with and without musical accompaniment” (2014),  it was concluded that brainwave entrainment was equally effective for isochronic tones, both with and without music.
Gamma brainwaves occur during creative thinking and processing of memory and language and in many learning activities. These brainwaves are not present at all when a person is under anesthesia, but return as soon as the person becomes conscious again. Multiple scientific studies have shown gamma brainwave entrainment to be helpful for reducing distractibility, improving short-term memory, improving motor coordination, and relieving migraine headaches.

First, go to the restroom and then drink a glass of water so your body won't be a distraction during the process. Choose a quiet spot and make sure no one is going to disturb you for the 30-60 minutes that your chosen track will last for. Get into a comfortable seated position (don't lay down) so that you will be able to stay awake for the whole process.
A good sense of humor can't cure all ailments, but it can help you feel better, even if you have to force a fake laugh through your grumpiness. When you laugh, it not only lightens your mental load but also causes positive physical changes in your body. Laughter fires up and then cools down your stress response. So read some jokes, tell some jokes, watch a comedy or hang out with your funny friends.
With brain wave entrainment technology, changing brain wave states is an instantaneous and effortless process. The 'periodic stimulus' can be sound, vibrations and/or light. We have found that we get the best results with blinking lights which are experienced through closed eyelids. This is only problematic for people with existing diagnosis of photo-induced epilepsy, as blinking lights can induce a seizure in them. The programs are enhanced with Deepak Chopra doing the narration along with holographic sound effects and original music composed and performed by Rudy Tanzi.

Yes, we make a point to ensure that our raw ingredients are GMO-free. Most of the herbs we use are not at risk of being GMO. For ingredients that are at risk, they are almost always certified organic. Certified organic ingredients and product cannot, by law, contain GMO. For any non-organic at-risk ingredients, we do our best to insure that they are GMO free. However, our products do not currently have Non-GMO Verification or any other non-GMO certification.
When the track is over you can continue to meditate without the help of the entrainment track.  When you are ready to get up, thank your Higher Self for the experience and remove your blindfold, keeping your eyes closed.  Stay seated with your eyes closed for a few moments, then slowly open them and take a moment to let your eyes adjust to your environment’s light. 
A study by Tina Huang, PhD, and Christine Charyton, published in the September 2008 issue of the journal, Alternative Therapies examined the results of twenty previous studies measuring the effectiveness of brainwave entrainment for improvements in cognitive dysfunction and deficits, stress reduction, pain management, migraine and headache control, pre-menstrual syndrome, and behavioral difficulties, and all showed significant improvement in symptoms using entrainment techniques.
Alpha Waves (7-13hz) are associated with light meditation, peak performance, creativity and relaxed alertness. Your brain goes into this state naturally when you are daydreaming. Alpha waves also become more predominant when you close your eyes and relax your mind. This is the perfect state to be in for subliminal mind programming and enhancing your creativity.
Beta waves are the most common and most prevalent in the brain. These are the brain waves of alertness, dominating your normal waking state of consciousness. The Beta state relates to “fast” activity with neurons firing abundantly, in rapid succession, with attention focused directly towards cognitive tasks and the outside world. Beta activity is engaged in focused mental activity, problem solving, judgment and decision making. New ideas and solutions to problems flash like lightning into your mind.

Wouldn’t it be a blessing if you could find a way to move through each day with a greater sense of peace and harmony, with heightened creativity and intuition, with a sharper intellect and a more positive outlook? For many people today, the deep, effortless meditation that brainwave entrainment provides is the key to a more fulfilling, peaceful and successful life.


So, there’s the deep stuff here, and then there’s the gamma stuff, too. There’s a little bit of 80 Hz, but it’s primarily a 40-Hz gamma track, gamma frequencies that are combined with a pulse, on and off, throughout the recording. I went to some lengths to make this as rich and potent as I could, whilst blending it into the sound of the music. There are these really rich, kind of cat-purr-like vibrations that come through at times, combined with the lulling, deeply relaxing theta brain waves.
With almost 100 years of research validating the effectiveness of brainwave entrainment, it’s no wonder why it’s used by thousands of people all over the world. What does the future entail in this exciting field? With the adoption of smartphones, virtual and augmented reality, and advancements in technology reducing the cost of EEG and other forms of biofeedback devices, the entrainment possibilities are endless.
You know how movie characters always look themselves in the restroom mirror when faced with a tough situation? Well, giving yourself a quick pep talk in the looking glass can actually help relieve stress. “‘Mirror work‘ is done by looking in a mirror and vocally speaking positive affirmations to yourself with affectionate conviction, to release worry or to improve your self-confidence,” Whitaker says. To relieve stress in the moment, she suggests using a restroom mirror, your car’s rear-view mirror, or even a compact. “Calm your mind by saying encouraging affirmations aloud to yourself, such as, ‘I am excellent at what I do,’ ‘I’ve got this! I am amazing,’ ‘I am an asset to this company,’ or ‘I am awesome!’” she says.
“When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference, and a third tone of 9 Hz is experienced,” says Niraj Naik, founder of Trpynaural, a resource for binaural tracks. “This will result in your brain being raised or lowered and tuned into the desired frequency. This is how binaural beats are produced.”
Thanks for your compliment on my article. 🙂 There are some frequency lists which reference and quote some links to metabolism, but I don’t know how effective or reliable that information is. One of the good things but also a drawback of this technology is how accessible it is to use and create tracks. That makes it unattractive for big companies to invest in large-scale research because it’s hard to patent and protect any product they produce based on the research. As soon as they released the frequency data, people like me would produce free videos and cheap MP3s to utilise the research, so they wouldn’t be able to get a good return on their research investment. So to try and gain some insight into what is working for people, at the moment, we are relying upon assessing anecdotal feedback in many areas. Before buying any products/tracks for increasing metabolism, I would look for and try out free videos on YouTube first, to try and gauge how those particular tracks and frequencies work for you.
This is not to say that entrainment cannot produce some physical effects, particularly negative ones. It is possible to induce epileptic seizures using entrainment, especially visual entrainment that employs flashing lights. That’s why people with seizure disorders are uniformly told to consult with their health care provider before using entrainment if they have a seizure disorder or some other serious medical condition.
So, there’s the deep stuff here, and then there’s the gamma stuff, too. There’s a little bit of 80 Hz, but it’s primarily a 40-Hz gamma track, gamma frequencies that are combined with a pulse, on and off, throughout the recording. I went to some lengths to make this as rich and potent as I could, whilst blending it into the sound of the music. There are these really rich, kind of cat-purr-like vibrations that come through at times, combined with the lulling, deeply relaxing theta brain waves.
Fortunately, the recommendations for exercise in the role of stress management fit with the current health recommendations (12). The proposed physiological adaptations thought to improve the way the body handles stress and recovers from stress can occur with a regular moderate to vigorous aerobic exercise program (12,13,16), such as the recommendations of 150 minutes of moderate-intensity aerobic exercise per week or 75 minutes of vigorous-intensity aerobic exercise per week. If an individual is using exercise as a time-out from stressors, shorter duration activity can serve the purpose, especially when lack of time or fatigue is a concern. Consider an individual who reports significant work-related stress. Breaking the exercise into two 10- to 15-minute sessions, one before work and one at lunch time when possible, can help combat stress throughout the day. Although there is not a lot of research with resistance exercise and stress management, resistance exercise can be used to provide a time-out from one’s stressors. Because resistance training produces different exercise adaptations compared with aerobic exercise, it might not affect the way the body physiologically reacts to stress as aerobic exercise does. However, the acute effect of a time-out to reduce stress can be beneficial. In addition, clients can receive the numerous health benefits associated with resistance training. The resistance exercise prescription for general health benefits of 2 to 3 days of exercise to target all of the major muscle groups performed at a moderate intensity of 8 to 12 repetitions can be recommended.
Science shows that massages reduce stress, but you don’t have to go to the spa—you can give yourself one right now. “Learning how to self-massage your foot, head, neck, or shoulders reduces the stress hormone cortisol, boosts your immune system, and increases the feel-good hormones oxytocin, dopamine, and serotonin,” Dr. Serani says. You can even use a tennis ball or cold water bottle on your feet or neck. In addition, try rubbing pressure points like the webbing between your thumb and index finger, or your inner wrist. Another technique is the EFT tapping technique, literally tapping certain points on your body such as in between your eyes, your temples, and the center of your collarbone. “Tapping brings cleansing energy to the meridian points, as your mind directs the energy to what’s unbalanced in the body,” Whitaker says. “This restores your mind and body’s natural balance, which aids in releasing stress, worry, fears, and disharmony.”
At Gaia Meditation, most of audio programs including free relaxation music, free sleep music, free meditation music etc. use the technology of brainwave entrainment (or “brainwave synchronization”) with powerful binaural beats and isochronic tones. Our audio tracks utilize pure and precisely tuned sound frequencies which will drive your brain activity (consciousness) into your desired state: Gamma, Beta, Alpha, Theta or Delta.
A potential and generally desired result of brainwave entrainment is hemispheric synchronization. It refers to a state when the brainwave pattern of the right and left hemispheres become alike. It is said that a person with similar activity in both hemispheres tend to be happier, more optimistic and more emotionally stable and less prone to mental illness. Studies found that increased levels of synchronization are found naturally in people who meditate regularly and people who are very happy with their lives in general.

Resonant entrainment of oscillating systems is a well-understood principle within the physical sciences. If a tuning fork designed to produce a frequency of 440 Hz is struck (causing it to oscillate) and then brought into the vicinity of another 440 Hz tuning fork, the second tuning fork will begin to oscillate. The first tuning fork is said to have entrained the second or caused it to resonate. The physics of entrainment apply to bio-systems as well. Of interest here are the electromagnetic brain waves. The electrochemical activity of the brain results in the production of electromagnetic wave forms which can be objectively measured with sensitive equipment. Brain waves change frequencies based on neural activity within the brain. Because neural activity is electrochemical, brain function can be modified through the introduction of specific chemicals (drugs), by altering the brain's electromagnetic environment through induction, or through resonant entrainment techniques.
Another very useful application for the Theta & Delta frequencies is to keep your eyes open while listening to the entrainment recordings. Simply pick a spot on the wall and look beyond it as if you were looking at the view beyond the wall. Keeping your eyes open while in Theta and Delta brainwave states stimulates connections between the visual information processing centers of your brain and the "dream vision" centers that normally only function with the eyes closed.
I have received many requests for live sessions and personal support via telephone and video chat (Skype or Facetime). I am proud to announce that you can now schedule your own appointments with me for personal consultations, hypnosis sessions or any general counseling, questions or concerns about your specific needs, life coaching, self-help issues, dream guidance, spiritual matters or just random questions about consciousness or reality in general. I look forward to speaking with you on the phone or video chatting via Skype or Facetime.
Different people have different requirements when it comes to frequency changes in the music and it's quite impossible for us to anticipate them all. We would need to produce so many different variants of all our music productions that it would be impractical to manage and confusing for our customers. For example, if we were to start raising the frequency from theta up to alpha between the 50-60 minute mark of a piece of music, this would be useless to someone who used the music for a guided meditation that was only 45 minutes long. In the early stages of the development of our brainwave entrainment music we had so many different requests from different people that we could only opt for the simplest solution, which is to use a consistent frequency throughout. It might not be the absolute "perfect ideal", but this is still a very effective technique and the feedback we've received on our brainwave entrainment music has always been exceptionally positive.
Infra-Low brainwaves (also known as Slow Cortical Potentials), are thought to be the basic cortical rythms that underlie our higher brain functions. Very little is known about infra-low brainwaves. Their slow nature make them difficult to detect and accurately measure, so few studies have been done. They appear to take a major role in brain timing and network function. 
Gamma waves are the fastest brainwave frequency range. Gamma brain waves are believed to link and process information from all other parts of the brain. A high amount of gamma wave activity in the brain is associated with intelligence, compassion, focus and feelings of happiness. High levels of gamma brain waves have also been linked to improved memory and an increased sensitivity to sensory input. Low amounts of gamma brainwave activity have been linked to learning difficulties, poor memory and impaired mental processing.
The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.

To use your senses to quickly relieve stress, you first need to identify the sensory experiences that work best for you. This can require some experimentation. As you employ different senses, note how quickly your stress levels drop. And be as precise as possible. What is the specific kind of sound or type of movement that affects you the most? For example, if you’re a music lover, listen to many different artists and types of music until you find the song that instantly lifts and relaxes you.
Working out is one of the most effective stress relievers. Researchers recently found that after spending 30 minutes on a treadmill, their subjects scored 25 percent lower on tests that measure anxiety and showed favorable changes in brain activity. If you only have time to do one thing for yourself, make it sticking to your workout routines. If you can't hit the gym or trails, even a brisk 30-minute walk at lunch or getting up several times a day to stretch and walk around will help relieve stress.
As to the second question raised in the above paragraph, audio with embedded binaural beats alters the electrochemical environment of the brain. This allows mind-consciousness to have different experiences. When the brain is entrained to lower frequencies and awareness is maintained, a unique state of consciousness emerges. This state is often referred to as hypnogogia "mind awake/body asleep."  
Monaural beats have similarities to binaural beats, but the two separate frequencies are delivered through a pulse pattern and mixed before they reach the listeners ears, resulting in the advantage of being audible without stereo headphones. However, using stereo headphones intensifies the effectiveness of monaural beats and is recommended for the best effect. 
Anyone who has sought out different methods for enhancing cognitive ability will probably have come across a technique known as Brainwave Entrainment. However, it is a fairly niche area of brain training, meaning that this form of stimulation is often overlooked in favour of more mainstream methods. The following outlines what Brainwave Entrainment actually is, how it is used, and some of the benefits attributed to it.
Infra-Low brainwaves (also known as Slow Cortical Potentials), are thought to be the basic cortical rythms that underlie our higher brain functions. Very little is known about infra-low brainwaves. Their slow nature make them difficult to detect and accurately measure, so few studies have been done. They appear to take a major role in brain timing and network function. 
Born in California, TYLER SUSSMAN attended the University of California, Santa Barbara and studied psychology in addition to music. He became fascinated with the mind/body connection and music's impact on the psyche. Tyler moved to New York City in 2008 and founded the Didge Project in collaboration with AJ Block. In 2009, Tyler produced the brainwave entrainment recording entitled “Didgeridoo Meditation: An Odyssey through Consciousness." In 2011, Didge Project released an jazz/world fusion of original music entitled "As One." Tyler's self titled original music debut with his own band "WawaAlchemy" was released in 2014. Tyler has created soundscapes in collaboration with yoga teachers in since 2008 and has performed at Wanderlust Festivals in California, Vermont and Oahu. Tyler works extensively with vocalist Aya creating soundscapes for yoga and meditation. Aya and Tyler released a record entitled "Oshuns of Love" in 2015 and host a weekly Sacred Soundbath Meditation at ISHTA Yoga NYC. Tyler currently resides in Brooklyn, NY.

In the 1980s, a researcher in Japan, Tsuyoshi Inouye described how light stimulation creates synchronization of brain hemispheres. Since then, other researchers have detailed the positive effects of hemispheric synchronization including a 1984 study by researcher Dr. Gene W. Brockopp stating that hemispheric synchronization resulted in improved intellectual functioning as well as improvements in long-term memory, and these effects are cumulative over time.


When you play a tone with a slightly different frequency into your left and right ear — say, 200 hertz (Hz) in one and 210 Hz in the other — they travel separately to your inferior colliculus, the part of your brain that gathers auditory input. There, the tones “squelch” together into a so-called “beat” at a perceived new frequency. (In this case, it would be 10 Hz.)

If anybody would like to look over the scientific evidence concerning brainwave entrainment and isochronic tones, I’ve done a lot of research over the years which I’ve collected at the PubMed website of NCBI – a branch of the National Institute of Health – that provides access to a large library of medical journal articles. I’ve made my list public so you can look through the journal articles that were published concerning this topic. Here’s the link: http://www.ncbi.nlm.nih.gov/sites/myncbi/1tmDFOl0XtyA4/collections/51531796/public/. Most of the collection only gives access to abstracts or summaries unless you’re at some kind of educational institution that has a subscription to the particular journal that article is in, but I actually find abstracts really helpful. So have at it, read away. And if your psychiatrist/therapist thinks you’re nuts for feeling better after listening to isochronic tones, just whip out your 82-page collection of scientific journal abstracts written by her peers and give it to her to read. 🙂


Your brain cells reset their sodium & potassium ratios when the brain is in Theta state. The sodium & potassium levels are involved in osmosis which is the chemical process that transports chemicals into and out of your brain cells. After an extended period in the Beta state the ratio between potassium and sodium is out of balance. This the main cause of what is known as "mental fatigue". A brief period in Theta (about 5 - 15min) can restore the ratio to normal resulting in mental refreshment.  
The mechanism for this is that when your eyes or ears are exposed to a particular frequency of pulses or beats, the thalamus first distributes this information to the entire brain, including the visual and cerebral cortex where neural activity begins to synchronize to the incoming frequency, producing hemispheric synchronization and a balance of brainwave activity across the brain.
But the question is: Does it have a special effect on the brain? A lot of people think so. The basic claim being made for binaural beats is "resonant entrainment". Entrainment, in physics, is when two systems which oscillate at different frequencies independently are brought together, they synchronize with one another, at whatever the combined system's resonant frequency is. Examples of entrainment occur in animals in nature; for example the chirping of crickets or the croaking of frogs. Synchronization of menstrual cycles in women is another example. Even people coming together and dancing with one another is a type of entrainment. The basic claim for binaural beats is that the perceived low-frequency beat will entrain your brain wave pattern, thus forcing your brain into some desired state.
There's no doubt that brainwave entrainment audio is a great technology for anyone who is interested in encouraging altered states of consciousness and it certainly can help people to reach deeper states of relaxation than they might normally have access to. I myself will often listen to brainwave entrainment music in order to enhance my practice of meditation. But let’s keep a balanced perspective, put all the marketing hype to one side for a moment and acknowledge that there is no brainwave entrainment technology in this world that can make you meditate like a Zen monk “at the touch of a button”, despite what some might like you to believe. The mind is NOT a machine. It moves through various states of consciousness in an organic way and at a natural pace. We certainly can guide and accelerate that process with the use of brainwave entrainment audio, but we cannot control it with the same sort of specificity and immediacy as you might control the speed of the car you drive.
4. Be hesitant committing to any BWE system making wild claims. Profit fueled marketers with little to no experience in the BWE field have created a slew of low-quality entrainment systems on the market. These products typically make outrageous promises such as permanently enhancing the brain within minutes of use. Although BWE is a powerful method to improve the mind, it’s not a magic bullet.
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