Once you begin to experience the beneficial aspects of brainwave entrainment, you may be tempted to have these tracks playing all the time during your waking and sleeping hours. This is NOT advisable, nor is it necessary. Remember, brainwave entrainment is exercise for your brain so your brain will need to rest and integrate the new changes that your entrainment regime is creating.
Although getting organized and staying organized is not often thought of as a stress management technique per se, this is an activity that can reduce the stress you face in your life, and can even be calming as you are engaged in the act. (See how cleaning can be a stress reliever in itself.) By working through the clutter of your life, you can eliminate those energy drains that can make you feel like you're 'being pecked to death by ducks' and reserve that energy for dealing with life's more important challenges. Read more on being organized and eliminating extra stress from your life. 
Despite the vast differences between each individual, our brain’s inner workings are remarkably similar. Brainwave Entrainment was built around these fundamental similarities and has equally powerful effects for almost everyone who uses it. While each situation may require a different frequency or audio track, Brainwave Love has one of the most complete, effective libraries to cover your every need. Take a look now:
You are already far beyond the need for using an entrainment product as a meditation aid. Those who sincerely believe this to be the case would not have come searching for a meditation site such as Project Meditation to help them learn and practice meditation and brainwave entrainment. They would probably not even bother with using an entrainment aid; hence this entire discussion would be irrelevant to them. The fact that you are here, reading this, seeking to benefit from incorporating meditation and brainwave entrainment to aid in your existing meditation practice suggests you are not one of these folks whose development is so advanced that entrainment is of no use to you.
Hi EJ, at the moment, there hasn’t been any research to give an indication of how long you should or shouldn’t listen for. Over time, I’ve seen people use my tracks for longer and longer. I started off providing 30-minute study tracks, but through demand, I extended them to 3-hours. I know from the many thousands of comments I’ve had on YouTube that a large number of people play those 3-hour tracks on repeat, or listen to different ones, one after the other throughout the day. I’ve also seen apps where you can play tracks like mine on continuous repeat. So it’s common for people to listen to them all day while they are studying.
When we first use brainwave entrainment, we may not have anything specific in mind that will happen, but we hold a general expectation that “something” should happen. As we begin the process of entrainment we are on high alert looking for any little indication that something is happening. Pretty soon we identify some feeling or twitch or unusual perception. The moment we focus on whatever it is, the act of focusing on it magnifies the thing. Since we were already viewing the situation with an expectation that it was the entrainment that was going to produce some sort of result, we automatically associate whatever our phenomenon is with entrainment.
Since opening their online store in 2011, Binaural Beats Meditation has served “hundreds of thousands” of customers, according to James Matthews, the site’s customer happiness manager. “We continue to see an increase in interest… from individuals, but increasingly so from therapists using the music to help clients, health and wellness organizations, and businesses around the world.”
While visual entrainment is more powerful than audio alone for inducing desired brainwave states, more caution is needed when using visual methods. Between 0.3 and 3 percent of the population is susceptible to having seizures from flickering light stimulation, and for other people, flickering visual stimuli simply makes them uncomfortable. People with epilepsy have a greater chance of having a seizure from exposure to flickering light stimulation.
Alpha Waves (7-13hz) are associated with light meditation, peak performance, creativity and relaxed alertness. Your brain goes into this state naturally when you are daydreaming. Alpha waves also become more predominant when you close your eyes and relax your mind. This is the perfect state to be in for subliminal mind programming and enhancing your creativity.
No, it isn’t, at least not in the way these people are thinking. Neither would any other entrainment product you could purchase for that matter. Part of the problem is the proliferation of utter nonsense about brainwave entrainment one can read all over the internet. There is one site in particular that comes to mind, and the contents of that site are often copied by other websites. It is a list of Hz frequencies with their corresponding (alleged) physical effects. The list runs on for many pages. I won’t bother with the link because you can Google it and find it for yourself if you feel the need for a good laugh, but here are some examples regarding meditation and brainwave entrainment from this site:

Binaural beats are the playing of two sine waves of close, but not the same, frequency into different earpieces of a set of headphones. The "beat" is heard as the brain tries to process them as a distinct sound, while taking into account the constructive/destructive interference. It is said to migrate brain waves to be closer to that frequency, like a sort of biological resonance, which is true. Of course the same can be said for listening to relaxing music help you relax, up tempo music to help you feel energetic, etc...
When the track is over you can continue to meditate without the help of the entrainment track.  When you are ready to get up, thank your Higher Self for the experience and remove your blindfold, keeping your eyes closed.  Stay seated with your eyes closed for a few moments, then slowly open them and take a moment to let your eyes adjust to your environment’s light. 

Fortunately, the recommendations for exercise in the role of stress management fit with the current health recommendations (12). The proposed physiological adaptations thought to improve the way the body handles stress and recovers from stress can occur with a regular moderate to vigorous aerobic exercise program (12,13,16), such as the recommendations of 150 minutes of moderate-intensity aerobic exercise per week or 75 minutes of vigorous-intensity aerobic exercise per week. If an individual is using exercise as a time-out from stressors, shorter duration activity can serve the purpose, especially when lack of time or fatigue is a concern. Consider an individual who reports significant work-related stress. Breaking the exercise into two 10- to 15-minute sessions, one before work and one at lunch time when possible, can help combat stress throughout the day. Although there is not a lot of research with resistance exercise and stress management, resistance exercise can be used to provide a time-out from one’s stressors. Because resistance training produces different exercise adaptations compared with aerobic exercise, it might not affect the way the body physiologically reacts to stress as aerobic exercise does. However, the acute effect of a time-out to reduce stress can be beneficial. In addition, clients can receive the numerous health benefits associated with resistance training. The resistance exercise prescription for general health benefits of 2 to 3 days of exercise to target all of the major muscle groups performed at a moderate intensity of 8 to 12 repetitions can be recommended.
Stress: We all deal with it, yet we know how much better off we’d be — both physically and mentally — if we could only get it under control and find stress relievers that really work. While stress can be a positive, motivating factor at times (such as when you’re under pressure to perform well at work or to ace an important exam), more and more research shows that chronic stress impacts the body in ways similar to a poor diet, lack of sleep or sedentary lifestyle.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]
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