So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
It’s important to keep in mind; a person’s own experiences will be somewhat relative to their starting point. If you are a person who is completely stressed out, burned out, hanging on the ragged edge, experiencing total adrenal fatigue, and you’ve been at that point for awhile, then to you even a small degree of mental quiet and physical relaxation that meditation and brainwave entrainment bring will feel like a tsunami of relief.
... These factors may be the specific frequency of BB; the targeted population-because it is known that older people have different quality of brainwave activity than, e.g., youngsters (Bazanova & Aftanas, 2008;Clark et al., 2004), and the tests used to detect the possible changes in working memory capacity. Based on the research showing a positive impact of alpha-range BB on cognitive functioning, specifically attention, auditory sequential memory, working memory, working memory storage, reasoning ability, cognitive processing and hemispheric synchronization, (Carter & Russell, 1993;Cruceanu & Rotarescu, 2013;Foster, 1990;Kennerly, 1994;McMurray, 2006) as well as on the wealth of research documenting the important role of alpha brain wave activity on vigilance, in-hibitory processes, attention, filtering out irrelevant information working memory, the visuo-spatial component of working memory, perceptual abilities and information processing speed (Braboszcz & Delorme, 2011;Clark et al., 2004;Engle et al., 1999a;Freunberger et al., 2011;Klimesch et al., 2007;Lachat et al., 2012;Oprisan, 2004;Palva & Palva, 2007;Rihs et al., 2007;Sauseng et al., 2009;Tuladhar et al., 2007;VanRullen & Koch, 2003), we believe that BB of a frequency that corresponds to the alpha range of brain activity has a temporary effect on working memory capacity. In our study, subjects were exposed to 9.55 Hz BB stimulation while we measured their working memory capacity through the Automated Operation Span Task (AOSPAN). ...
Brainwave entrainment music can be used almost anywhere and anytime, making this mood and self-improvement method versatile and flexible enough to do at work, while traveling, or at other times during the day. When used in the workplace during short rest periods, brainwave entrainment techniques can enhance concentration, communication, and work productivity.
The binaural-beat appears to be associated with an electroencephalographic (EEG) frequency-following response in the brain (3). Many studies have demonstrated the presence of a frequency-following response to auditory stimuli, recorded at the vertex of the human brain (top of the head). This EEG activity was termed "frequency-following response" because its period corresponds to the fundamental frequency of the stimulus (Smith, Marsh, & Brown, 1975). Binaural-beat stimulation appears to encourage access to altered states of consciousness.
While the physiological and psychological processes being uncovered by brain science in the study of brainwaves is sometimes complex and still being investigated, certain basic principles are well-established, easily understood, and helpful for achieving the most effectively use of brainwave entrainment when seeking relaxation, improved sleep, lowering of anxiety, or other goals. This important background information and scientific knowledge presented here includes: 
Everyone experiences stress, and not all stress is bad. Individuals who experience acute episodic or chronic stress are at increased risk for developing stress-related health problems. Research supports the idea that exercise can improve the way the body handles stress, and it can provide a time-out from stressors. Exercise programs meeting the current recommendations for health included within a stress management program can be effective in stress reduction. However, it is important to consider the client’s stressors and physical activity barriers, activities the client will enjoy, and the exercise setting. Prescribing exercise for clients seeking stress management is recommended, but fitness professionals should recognize that some clients will need additional assistance for managing stress and major life stressors.

Beginning with greater influence on our health, our connection with the universe will lead to enhanced insight and creativity and our ability to influence the evolution of reality, clearing a pathway towards harmony and peace in our lives and in the world-at-large. Using Sacred Acoustics recordings and other methods, we can discover an inner stillness deep enough to connect with our divine spiritual nature. With Living in a Mindful Universe, we show readers how to achieve this same access to the Collective Mind.

Sleep issues are becoming much more of a common problem. I think it's great to look at alternative ways to help with insomnia and other sleep related issues, especially when they don't involve the need to take medication. Something proved to be effective is 'Sleepstation' a UK based organisation who use CBT techniques to cure insomnia. Their online sleep therapy course is brilliant and very convenient as it's delivered online. Their website is definitely worth a look if you're having sleep issues

You probably already know that sex is a great tension reliever, but have you officially thought of it as a stress-relieving practice? Perhaps you should. The physical benefits of sex are numerous, and most of them work very well toward relieving stress. Sadly, many people have ​less sex when their stress levels are high. Learn how to avoid this trap.
There’s a growing body of research suggesting that binaural beats can reduce different forms of anxiety, from mild to chronic. One especially interesting study looked at the effects of binaural beats on anxiety among patients preparing to undergo surgery—a life circumstance that is pretty anxiety provoking for most anyone. Over a period of six months, patients spent 30 minutes on the day of their surgery listening to binaural beats. Compared to patients who listened to a soundtrack that did not include binaural beats—and patients who received no “beats” therapy at all—the binaural beat listeners experienced significantly greater reductions in their anxiety levels.
This is probably the most popular choice of frequency. The theta state is a state of tremendous stress relief. The benefits associated with theta level relaxation include improved concentration, reduced hyperactivity and improved memory. While in a state of theta relaxation, one’s blood pressure, breathing and heart rate all slow to a much more restful and healthy level that promotes natural healing. During theta relaxation one may also experience vivid flashes of mental imagery as the mind opens to memories or subconscious information that is not available to the conscious mind during the normal waking state. The theta state is a very deep state of relaxation that is excellent for deep hypnosis and mental programming.
Brainwave entrainment is a field of study and endeavor founded in the same physiological and psychological processes that make music, drumming, and chanting so powerful as methods for transforming the mind and spirit and aiding in healing of the body. These processes involve how the electrical energy in our brains synchronizes with sounds and visual stimuli, producing a particular brainwave frequency and its associated mental states. 
♥ I've suffered from patches of insomnia throughout my life, extending from a few days to dragging on for several weeks, and no amount of the usual proper "bedtime ritual" normally recommended, calms me, as my brain is overactive. Layering combos of the Binaural/Bilateral sounds right before sleep effectively resets me, allowing me to sleep like a normal human. I can't express enough gratitude!
Building on guided imagery, you can also imagine yourself achieving goals like becoming healthier and more relaxed, doing well at tasks, and handling conflict in better ways. Also, visualizing yourself doing well on tasks you’re trying to master actually functions like physical practice, so you can improve your performance through ​​visualizations as well.

Research: the authors stated that qualitative electroencephalogram signatures needed to be developed for different disorders and tested using standard validated methods of psychological assessment. Larger RCTs were needed with clear inclusion criteria for participants. The RCTs should measure qualitative EEG, hormone levels and the time of day of the intervention. Interventions protocols should be clearly defined and the relationship between session frequency/ duration and outcomes should be explored. More studies of auditory stimulation were needed, as well as studies comparing different types of stimulation, monaural, binaural and isochronic beats and use of white noise versus music.
Go behind the scenes of brainwave entrainment technology creation with Joseph Kao, developer of the extraordinary meditation tool Journey to the Center of the Self. Here, in an interview with John Dupuy, CEO of iAwake Technologies, Joe describes the amazing complexity of the brainwave entraining soundscape he created to both accompany his deeply inductive, 30-minute, guided meditation on the first track of Journey, and also stand alone as a music-only track that holds you in a profoundly relaxed, still, yet clear place on the theta/delta border. To find out all that went into the making of the inductive guided meditation on the first track of Journey, see A Guide to Transpersonal Meditation: Journey to the Center of the Self, part I of this interview.
OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
CBT focuses on challenging and changing your thoughts first and foremost, since the way you perceive an event (not the actual event itself) means everything in terms of how your body reacts. (10) Once you can identify the root thought pattern that is causing harmful behaviors, you can work on changing how you think about events and therefore react to them.
Move-Thru-It Strategy: to support optimum recovery rates, use 6-8 pumps or 3-4 droppers. Repeat every 1-3 hours for a day or two (with a good night's sleep). The idea here is a persistent frequency. Once you have achieved initial results, you can switch to more conventional usage patterns such as 3-4 times a day. For example: Kick-Ass Immune, Get Over It
Your brain operates at certain levels of activity – the normal waking, active Beta, the meditative Alpha, the asleep-and-dreaming or deep meditative Theta, and the deep sleep/unconscious Delta. Beta is characterized by one thing we all want to get away from – stress.But that brainwave state has its place. It’s the action mode, and that’s the way it should be! If we’re not alert when we’re awake, bad things can happen, right?