You may recognize the "binaural recording" from ASMR, where the technique is often used. This explains why, if you search for "binaural" on YouTube, you get a mixture of two entirely different kinds of results: binaural beats and binaural ASMR recordings. It gets especially confusing in that there's some questionable and/or unexplored science surrounding each one.
It is common for people to try entrainment thinking it is going to produce meditation just because they listened to a track. Often they come away disappointed, feeling that nothing special happened. They decide entrainment isn’t what they were led to believe it was. Or they decide meditation is vastly overrated and for them at least, ineffectual. Their disappointment has more to do with not understanding the principles listed thus far than it does with the effectiveness of meditation and brainwave entrainment.
(Shannahoff-Khalsa, 1991; Webb & Dube, 1981). These naturally occurring shifts may underlie the anecdotal reports of fluctuations in the effectiveness of binaural beats. External factors are also thought to play roles in mediating the effects of binaural beats (Owens & Atwater, 1995). The perception of a binaural beat is, for example, said to be heightened by the addition of white noise to the carrier signal (Oster, 1973), so white noise is often used as background. "Music, relaxation exercises, guided imagery, and verbal suggestion have all been used to enhance the state-changing effects of the binaural beat" (Owens & Atwater, 1995). Other practices such as humming, toning, breathing exercises, autogenic training, and/or biofeedback can also be used to interrupt the homeostasis of resistant subjects (Tart, 1975).
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.