Binaural meditation music is VERY popular these days, and you might have noticed that some of the companies that sell binaural music products make rather spectacular claims about the benefits of brainwave entrainment technology. Some declare that they can make you “meditate like a zen monk at the touch of a button”, or that you will “instantly meditate like the greatest gurus”. While it is true that binaural meditation music is extremely powerful, and that it can genuinely improve the quality of your life, it is not a miracle solution or a spiritual “get rich quick” scheme. Like all things in life, positive and lasting results will still take just a little time and effort on your part. Binaural meditation music just accelerates and deepens to process.
Entrainment guides our brainwaves into targeted ranges, but they are ranges we go through naturally many times every day. LifeFlow 10, for example, takes the brain to a 10Hz frequency. We experience this same frequency when closing our eyes and taking a deep breath, or when consciously relaxing physical tension in the body, or when we find ourselves lost in a daydream, or when we view a beautiful sunset, or when we find ourselves caught up in an especially peaceful bit of music. If there was a cause-and-effect relationship between these 10Hz brainwaves and our face flushing, then our face should also flush when we enter that daydream, listen to that piece of music, watch that sunset, or close our eyes and relax. The same brainwave patterns are present during all those activities as they are while listening to LF-10. But these other activities don’t bring on the same face flushing.

If you search the Internet for "binaural beats" you'll quickly find there's a whole industry built on the idea that listening to binaural beats can produce all kinds of desired effects in your brain. It can alter your mood, help you follow a diet or stop smoking, get you pumped up for a competition, calm you down, put you to sleep, enhance your memory, act as an aphrodisiac, cure headaches, and even balance your chakra. Binaural-Beats.com offers a $30 CD that they call the world's first "digital drug". They claim it can get you drunk without the side effects. I-Doser.com offers a range of music tracks that they say simulates a variety of actual pharmaceuticals, such as Demerol, Oxycontin, and Vicodin. Suffice it to say that no matter what superpower you're looking for, someone on the Internet sells a binaural beat audio file claimed to provide it.
Over the long term, traditional eastern methods (such as meditation and yoga) train your brainwaves into balance. Of the newer methods, brainwave entrainment is an easy, low-cost method to temporarily alter your brainwave state. If you are trying to solve a particular difficulty or fine-tune your brainwave function, state-of-the-art brain training methods like neurofeedback and pEMF deliver targeted, quick, and lasting results.  
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement. 
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