The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology. (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.) This looks like just another in-house worthless study to support the marketing of a product.
First, go to the restroom and then drink a glass of water so your body won't be a distraction during the process. Choose a quiet spot and make sure no one is going to disturb you for the 30-60 minutes that your chosen track will last for. Get into a comfortable seated position (don't lay down) so that you will be able to stay awake for the whole process.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself.