The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
You won’t recall ever being in this state, but it’s an incredibly important brainwave for your health. In this state, you will be deeply asleep, but not actively dreaming. Your body needs this state to heal and regenerate. On a daily basis, you’ll need to achieve this state when you sleep at night to make sure your body can heal itself. When you’re feeling really sick or your body and mind are working hard, you’ll want to stay in this state a little longer.
Recently developed entrainment software has been designed to correct specific imbalances in hemispheric activity associated with undesirable mind-states. For example, people suffering with depression often have more activity in the right hemisphere, and specially designed brainwave music decreases this activity while increasing activity in the left hemisphere, reducing depression.

According to a recent study published in the British journal Heart, slow or meditative music is a proven stress buster, so set your dial to a soothing station during your commute. And, if you're stuck in a traffic jam, sneak in this quick exercise: Grab your steering wheel and clench the muscles in your fingers, arms, shoulders and back. Do this until your muscles begin to tremble (about 45 seconds), then release. You'll produce a wave of relief in your upper neck and arms all the way down to your fingers. Just make sure your foot is on the brake when you let go of the wheel! (FYI: pink noise is the newest tool for reducing stress.)
You may recognize the "binaural recording" from ASMR, where the technique is often used. This explains why, if you search for "binaural" on YouTube, you get a mixture of two entirely different kinds of results: binaural beats and binaural ASMR recordings. It gets especially confusing in that there's some questionable and/or unexplored science surrounding each one.
If you’re going to enter a state of meditation, a technique of some sort must be employed that takes you there. (Note – I am fully aware of references to “spontaneous enlightenment experiences”, but these are an entirely different category of phenomena than what is being discussed here and are outside the scope of this discussion. Perhaps another time.)

When delta waves are present, our awareness of the external world decreases and shuts off. People with ADD have problems with delta waves occurring when they are trying to focus, and focus and attention become increasingly impossible with stronger delta waves. Studies show a reduction of anxiety, improvements in insomnia, and elimination of headaches when people engage in sessions of delta brainwave entrainment.
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The exact technique that will be right for you is something you have to discover for yourself though. There is no universal way to pinpoint which technique is best for you with 100% accuracy. You may need to try out several until you find the one that really resonates with you. One way is to do a bit of research on a variety of techniques. Usually you will find one or more of them seem to “draw” you to them. Pick one of those techniques as your starting point.
Despite the vast differences between each individual, our brain’s inner workings are remarkably similar. Brainwave Entrainment was built around these fundamental similarities and has equally powerful effects for almost everyone who uses it. While each situation may require a different frequency or audio track, Brainwave Love has one of the most complete, effective libraries to cover your every need. Take a look now:
In a recent national survey, 44 percent of adults said stress had caused sleepless nights at least once in the previous month. All that tossing, turning and staring at the ceiling can leave you feeling tired and more stressed the next day. If you’re caught in this vicious cycle of anxiety and insomnia, there’s good news: Simple stress relief techniques can help you sleep better and feel calmer.

Binaural beats require two separate tones from two sources that are combined inside the listener’s brain to form the target tone. The lower frequency sound is called the carrier tone, and it is combined with a higher frequency sound known as the offset tone. Because of this, binaural beats must be listened to with stereo headphones or the effect is lost. Binaural beats create a hypnotic effect, but they are not the most effective tool for brainwave entrainment, and binaural beats are often ineffective for people with hearing loss.

After fixation upon our phenomenon takes place, what started out as a random perception is now cemented into our experience of, and is conditionally associated with entrainment. We condition ourselves to relive the same experience associated with entrainment each time we use it. It isn’t random any longer. It is explicit conditioning, and it repeats as predictably as the sunrise using entrainment as its new trigger.
A therapy that slows brainwave activity, helping to produce low-frequency waves, is likely to aid relaxation and sleep. But it’s not only lowering brainwave frequency that binaural beats may offer to sleep and relaxation. A small study (19 people) has found that exposure to binaural beats is associated with changes to three hormones important to sleep and well being:

Second, brainwave entrainment is a workout for your brain. This means you have to gently ease your way into the process. I recommend that you begin with the 30 minute Alpha Light Meditation for a few days as your meditative component. Also listen to IQ Increase and Beta Relaxed Focus one time each during your day as you work, commute, run errands, etc.
A crossover RCT of a single session of theta stimulation in four healthy adults reported no significant improvement in verbal fluency or attention associated with the intervention and a reduction in immediate recall. Controlled comparisons reported significant benefit from the intervention in all three outcomes measured. Six pre/post studies reported significant benefit from the intervention for 19 of 28 cognitive outcomes.
Regarding split hemisphere isochronic tones. Think of this as two separate isochronic tones tracks playing independently of each other, one playing in one ear and the other one in the opposite ear. Better still, imagine someone playing and recording a drum beat at a rate of 5 taps per second (5Hz – 5 cycles per second). Then a separate recording of a drum beat is made at a rate of 10 taps per second (10 Hz). You then make an audio track where the left ear/channel hears the 5 drum beats recording and the right ear/channel hears the 10 beat recording. With headphones on, each ear can only hear each respective drum beat and not the other. So you are hearing two different beat recordings at the same time, but it’s different in each ear. A split hemisphere isochronic tones track works just the same. You hear two beats at the same time, not two tones as with binaural beats that create a single beat, but two different speeds of beats in each ear. This is what enables you to stimulate and influence each side of the brain with a different frequency of beat. Binaural beats can only stimulate and influence a whole brain effect using a single beat.
Second, brainwave entrainment is a workout for your brain. This means you have to gently ease your way into the process. I recommend that you begin with the 30 minute Alpha Light Meditation for a few days as your meditative component. Also listen to IQ Increase and Beta Relaxed Focus one time each during your day as you work, commute, run errands, etc.
Writing or talking about the things that prey on you—in a diary, with friends, in a support group or even a home computer file—helps you feel less alone and helpless. One study, published in The Journal of the American Medical Association, looked at people who had either rheumatoid arthritis or asthma— conditions known to be stress-sensitive. One group chronicled in a perfunctory manner the things they did each day. The other group was asked to write daily about what it was like, including fears and pain, to have their disease. What researchers found: People who wrote at length about their feelings had far fewer episodes of their illness.

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There are many advantages and disadvantages with binaural beats. One of the major advantages is hemispheric synchronization. Since both hemispheres are required to create the beat within the brain, this method is an excellent way to create greater harmony between areas of the mind typically functioning independently. Binaural beats are also known to have effective hypnotic and relaxing effects.

This is probably the most popular choice of frequency. The theta state is a state of tremendous stress relief. The benefits associated with theta level relaxation include improved concentration, reduced hyperactivity and improved memory. While in a state of theta relaxation, one’s blood pressure, breathing and heart rate all slow to a much more restful and healthy level that promotes natural healing. During theta relaxation one may also experience vivid flashes of mental imagery as the mind opens to memories or subconscious information that is not available to the conscious mind during the normal waking state. The theta state is a very deep state of relaxation that is excellent for deep hypnosis and mental programming.

A study by Tina Huang, PhD, and Christine Charyton, published in the September 2008 issue of the journal, Alternative Therapies examined the results of twenty previous studies measuring the effectiveness of brainwave entrainment for improvements in cognitive dysfunction and deficits, stress reduction, pain management, migraine and headache control, pre-menstrual syndrome, and behavioral difficulties, and all showed significant improvement in symptoms using entrainment techniques.
  That said, you achieve the best results when you listen to the tones in a relaxed, quiet environment, investing your complete attention to the tones and the effect they have on your inner self. Experts recommend that even isochronic tones be heard via headphones to cut out distractions from external noises. The best thing to do is give it your entire, undivided attention, so that you can experience the outcomes quickly and easily.

“When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference, and a third tone of 9 Hz is experienced,” says Niraj Naik, founder of Trpynaural, a resource for binaural tracks. “This will result in your brain being raised or lowered and tuned into the desired frequency. This is how binaural beats are produced.”
Your brain operates at certain levels of activity – the normal waking, active Beta, the meditative Alpha, the asleep-and-dreaming or deep meditative Theta, and the deep sleep/unconscious Delta. Beta is characterized by one thing we all want to get away from – stress.But that brainwave state has its place. It’s the action mode, and that’s the way it should be! If we’re not alert when we’re awake, bad things can happen, right?
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