Binaural beats change the frequency of your brainwaves, giving you control over which category you experience at any given moment. And because you’re in the driver’s seat — and producing specific frequencies to induce a specific state of mind — you can use binaural beats to boost performance, increase focus, get better sleep… the possibilities are endless. “There’s an infinite number of variations on how you could use this kind of technology,” says Bill Harris, Director of Centerpointe Research Institute and creator of auditory brainwave training program Holosync.
There are differences between high (over 18 hertz), mid (15 to 18 hertz), and low range beta states (12 to 15 hertz). Low beta states are more relaxed while still being focused, making this a good range for many daily work related tasks like balancing a checkbook, making a shopping list, or driving to a new place. However, people with attention deficit disorder lack the mental focus for doing these types of activities, and studies have found people with ADD are often low in this range of beta brainwaves.
All techniques, whether mantra, focus on the breath, contemplation of a koan, or any other, are simply the vehicles we use to take us into (hopefully) a meditative state. Put another way, the purpose of repeating a mantra is not to get proficient at repeating a mantra. The purpose is to take us to a meditative state where the mantra slips away and is no longer necessary.
... [9] While entrainment by binaural auditory beats in the alpha frequency has also been shown to enhance creativity, cognition, memory, and an improvement in intelligence tests and achievement tests in learning disabled boys. [10][11][12][13] The gamma-band activity has been shown to involve in a variety of functions such as attention, memory, and consciousness. Current literature suggests that entrainment by gamma beats promotes cognitive flexibility, modulates visual attention, and enhances creativity. ...
Are you someone who has turned to meditation or yoga as a way of relieving stress and improving your overall well-being? Yoga and meditation are time-proven methods, used for centuries, which restore mental, physical, and spiritual balance in people’s lives, and brainwave entrainment can be used in conjunction with these practices for even deeper levels of benefit. 

No, it isn’t, at least not in the way these people are thinking. Neither would any other entrainment product you could purchase for that matter. Part of the problem is the proliferation of utter nonsense about brainwave entrainment one can read all over the internet. There is one site in particular that comes to mind, and the contents of that site are often copied by other websites. It is a list of Hz frequencies with their corresponding (alleged) physical effects. The list runs on for many pages. I won’t bother with the link because you can Google it and find it for yourself if you feel the need for a good laugh, but here are some examples regarding meditation and brainwave entrainment from this site:

Why do you like to do these things? “I can escape from stress on my bike. My time on the bike gives me time to problem solve and consider all sorts of things. There are no interruptions from technology so it’s a peaceful time for me. I get to enjoy just being outside. This will sound crazy but sometimes I can ride for miles and not even remember the actual riding since I was ‘lost’ in my thoughts.”
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.