Well, except for one reason: The power of suggestion. If I give you a music track and tell you that it will cure your headache, you're more likely to report that it cured your headache than you are to say "Well it didn't effect my headache, but it made my short-term memory better." An interesting experiment would be to buy a binaural track claimed to induce drunkenness, for example; play it for five friends without telling them the claim, and then ask how it made each of them feel. Give them multiple choices to select from. Chances are they're going to respond all over the map. If you have a friend who is a believer in binaural beats, I suggest going ahead and setting up this little test.

In the 1980s, a researcher in Japan, Tsuyoshi Inouye described how light stimulation creates synchronization of brain hemispheres. Since then, other researchers have detailed the positive effects of hemispheric synchronization including a 1984 study by researcher Dr. Gene W. Brockopp stating that hemispheric synchronization resulted in improved intellectual functioning as well as improvements in long-term memory, and these effects are cumulative over time.
The buyer / downloader of the royalty free brainwave entrainment music / downloads on this site assumes all risks in using the music, waving any claims against the owners of Royalty Free Meditation Music.com, its affiliates and its parent company, Spire Audio, for any and all mental or physical injuries. This includes all self-created suggestions for mood altering, brain wave states altering, and for self-improvement or motivation. The buyer/user also agrees to assume liabilities when other persons have access to the Binaural beats or any music / downloads and/or anything it produces, including WAV, MP3, files or CDs, whether for commercial or private use. In no case will Enlightened Audio.com, its affiliates and its parent company, Spire Audio, be liable for chance, accidental, special, direct or indirect damages resulting from the use or misuse of our music.
Research shows that binaural beats can literally drive brain activity into specific brain states (Gamma, Beta, Alpha, Theta or Delta). Without any effort and naturally, you would have your brain activity to synchronize with the binaural beat; it will become organized and coherent, and eventually, the left and right hemispheres of your brain will start to be balanced creating a very unique state called “hemispheric synchronization” (equal frequency and amplitude of the wave forms in both hemispheres). This extraordinary brain state is very powerful and normally unattainable without this kind of stimulation. Through the entrainment of brain waves, binaural beats can influence the brain in a very subtle way, inducing states of relaxation, sleep, meditation, creativity…
Aside from Brain Evolution, this is another good resource for brainwave entrainment products that I recommend. They have binaural beats and isochronic tones for many different applications. The nice thing is that they are inexpensive, so you can experiment with different types and find ones that work for you. They also have a membership plan that makes experimenting even more affordable. It’s probably the best bang for the buck that I can find for brainwave entrainment.
Because EquiSync®'s audio-based brainwave entrainment technology guides your brainwaves into various states of meditation, it helps to understand how alpha, theta, and delta waves contribute to your state of consciousness. The two charts on this page illustrate the basic benefits of each brainwave state as well as the targeting of the EquiSync programs 1, 2, & 3.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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