That is generally where the science ends and the pseudoscience begins. A number of companies and individuals have then extrapolated from the phenomenon of entrainment to claim that altering the brain waves changes the actual functioning of the brain. There is no theoretical or empirical basis for this, however. Entrainment is a temporary effect on the synchronization of neuronal firing – it does not improve or increase brain functioning, it does not change the hardwiring, nor does it cure any neurological disorder. There is no compelling evidence for any effect beyond the period of entrainment itself.
Binaural beats were the first method discovered for brainwave entrainment and works by delivering tones of different audible frequencies to the two ears with the difference in frequency between the two tones being the frequency of entrainment. The difference in frequency between the two tones must be less than 30 hertz, and this resulting frequency is called a beat or the target frequency, and it is processed in a brain region called the olivary body. When listening to such tones with stereo headphones, the two hemispheres of the brain become synchronized at the target frequency.
Experts haven't figured out why having your body pressed and prodded works wonders, but they know that it does. Studies suggest massage can speed up weight gain in premature babies, improve lung function in asthmatics and boost immunity in men with HIV. If you can't indulge in regular full-body massages, treat yourself to the occasional pedicure, manicure or facial—all nurturing, hands-on treats that offer some of the mind-body benefits of massage. 
♥ ← This set of tones with the bird calls from Aotearoa is keeping me awake while I finish an essay I've been working on for the past four days. Focus beats + sounds I associate with morning = wakefulness. Still craving the bed, but at least I'm not falling asleep at my desk. Thanks myNoise, without you I'd probably be listening to music and distracted.
All brainwave frequencies are useful and beneficial at certain times – there is no brainwave that is intrinsically better than another. However, by deliberately choosing to attain a particular brainwave state, a corresponding mental state can be brought about at the same time. For example, a working person who has been in an overly alert beta brainwave pattern for many hours can quickly shift their mind and body into a relaxed state by listening to a few minutes of brainwave entrainment music for inducing alpha or theta brainwaves.

The various mental states of the individual are thought to take place across a varied range of frequencies, or brainwaves. By encouraging the frequency following process, entrainment is able to create positive change in the brain, through matching carefully-selected frequencies of light and/or sound. The stimulus enables the individual to access a different state of consciousness, which can be useful for a number of benefits including relaxation, anxiety management, stress reduction and more.
Start by kneading the muscles at the back of your neck and shoulders. Make a loose fist and drum swiftly up and down the sides and back of your neck. Next, use your thumbs to work tiny circles around the base of your skull. Slowly massage the rest of your scalp with your fingertips. Then tap your fingers against your scalp, moving from the front to the back and then over the sides.
You listen to binaural beats using headphones. In each ear, you receive sound at a slightly different frequency (often accompanied by some relaxing background sounds). If your left ear receives a 300-hertz tone and your right ear receives a 280-hertz tone, your brain will process and absorb a 10-hertz tone. That’s a very low-frequency soundwave—one you can’t actually hear. But you don’t need to hear the sound for your brain to be affected by it.

None of our formulas contain gluten. The pure Italian wheat-based grain alcohol we use leaves all gluten behind when distilled, and comes with a gluten-free test certificate. The only other grain used in any of the formulas is Milky Oats, which is sustainably harvested and sorted in a botanical house. It is not processed with, or contaminated by, other grains.
In the 1980s, a researcher in Japan, Tsuyoshi Inouye described how light stimulation creates synchronization of brain hemispheres. Since then, other researchers have detailed the positive effects of hemispheric synchronization including a 1984 study by researcher Dr. Gene W. Brockopp stating that hemispheric synchronization resulted in improved intellectual functioning as well as improvements in long-term memory, and these effects are cumulative over time.
“…humans have always been intrigued by the possibilities for influencing mental functioning that emerge from combining rhythmic sound and rhythmic light stimulation. Ancient rituals for entering trance states often involved both rhythmic sounds in the form of drum beats, clapping, or chanting and flickering lights produced by candles, torches, bonfires, or long lines of human bodies passing before the fire and chopping the light into mesmerizing rhythmic flashes. From Greek plays to Western opera, our most popular entertainment forms have made use of combinations of lights and sounds. Some composers, such as the visionary Scriabin, actually created music intended to be experienced in combination with rhythmic light displays.”
The huge problem will all such studies is that there is a clear placebo effect on any kind of mental performance whenever the subject is observed. Do any intervention, then measure performance, and the intervention and measurement are likely to cause an increase in effort and attention which will increase performance. This generic “placebo” effect needs to be factored out of any such study by proper blinding and controls in order for the results to have any meaning at all.

When people begin to believe these kinds of claims it is only half a step further for them to begin to attribute all of their own curious little experiences to entrainment. After all, they reason in the back of their minds, if 3.84Hz can cure an ovarian cyst, isn’t it just as reasonable that listening to a track at 8Hz might cause the room to appear to spin and change colors? There is an old saying that suggests that the more outrageous a claim is, the more people will be inclined to believe it. Don’t fall for outrageous, ridiculous claims. If you do you’re heading for disappointment, guaranteed.


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Why do you like to do these things? “I can escape from stress on my bike. My time on the bike gives me time to problem solve and consider all sorts of things. There are no interruptions from technology so it’s a peaceful time for me. I get to enjoy just being outside. This will sound crazy but sometimes I can ride for miles and not even remember the actual riding since I was ‘lost’ in my thoughts.”

Recent research at the University of Lisbon finally uncovered the reason for the 350 year-old mystery, finding that the resonance of sound is the mechanism for entrainment of swinging pendulums and ticking clocks, and it seems likely that the energy transferred by sound is also responsible for other observations of entrainment, including brainwave entrainment.
We may use the term “to meditate” as a convenience, but always keep in mind, what is really meant is that we enter into a state of meditation. It’s an important point to distinguish because if we get caught in the trap of regarding meditation “as a verb” it leads into all sorts of problems and misunderstandings. If a person incorrectly believes meditation is a verb, they generally also confuse whatever technique they use to arrive at a state of meditation as being meditation in and of itself.

Transparent Corp's Research Area is arguably the most comprehensive resource for collated brainwave entrainment research.   Update: the main research area on Transparent Corp's website is currently being updated, so it is offline.  However, you can still access their peer-reviewed research paper as a PDF here: “A Comprehensive Review of the Psychological Effects of Brainwave Entrainment“.
The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.

Controversies concerning the brain, mind, and consciousness have existed since the early Greek philosophers argued about the nature of the mind-body relationship, and none of these disputes has been resolved. Modern neurologists have located the mind in the brain and have said that consciousness is the result of electrochemical neurological activity. There are, however, growing observations to the contrary. There is no neuro-physiological research which conclusively shows that the higher levels of mind (intuition, insight, creativity, imagination, understanding, thought, reasoning, intent, decision, knowing, will, spirit, or soul) are located in brain tissue (Hunt, 1995). A resolution to the controversies surrounding the higher mind and consciousness and the mind-body problem in general may need to involve an epistemological shift to include extra-rational ways of knowing (de Quincey, 1994) and cannot be comprehended by neuro-chemical brain studies alone. We are in the midst of a revolution focusing on the study of consciousness (Owens, 1995). Penfield, an eminent contemporary neurophysiologist, found that the human mind continued to work in spite of the brain's reduced activity under anesthesia. Brain waves were nearly absent while the mind was just as active as in the waking state. The only difference was in the content of the conscious experience. Following Penfield's work, other researchers have reported awareness in comatose patients (Hunt, 1995) and there is a growing body of evidence which suggests that reduced cortical arousal while maintaining conscious awareness is possible (Fischer, 1971;West 1980; Delmonte, 1984; Goleman 1988; Jevning, Wallace, & Beidenbach, 1992; Wallace, 1986; Mavromatis, 1991). These states are variously referred to as meditative, trance, altered, hypnogogic, hypnotic, and twilight-learning states (Budzynski, 1986). Broadly defined, the various forms of altered states rest on the maintenance of conscious awareness in a physiologically reduced state of arousal marked by parasympathetic dominance (Mavromatis, 1991). Recent physiological studies of highly hypnotizable subjects and adept meditators indicate that maintaining awareness with reduced cortical arousal is indeed possible in selected individuals as a natural ability or as an acquired skill (Sabourin, Cutcomb, Crawford, & Pribram, 1993). More and more scientists are expressing doubts about the neurologists' brain-mind model because it fails to answer so many questions about our ordinary experiences, as well as evading our mystical and spiritual ones. The scientific evidence supporting the phenomenon of remote viewing alone is sufficient to show that mind-consciousness is not a local phenomenon (McMoneagle, 1993).  
It may be that you had the volume too loud, but I would expect you to hear the effects of that straight after you’ve stopped listening, not on a day you haven’t used them. It might be something similar to muscle memory, where you suddenly remembered the sound and sensations it gives you as if you were hearing it again. I don’t know how long you’ve been using this type of thing for, but maybe it’s something that will settle down and disappear once you become more accustomed to the sound.
You may recognize the "binaural recording" from ASMR, where the technique is often used. This explains why, if you search for "binaural" on YouTube, you get a mixture of two entirely different kinds of results: binaural beats and binaural ASMR recordings. It gets especially confusing in that there's some questionable and/or unexplored science surrounding each one.
The Frequency following response (FFR), also referred to as Frequency Following Potential (FFP), is a specific response to hearing sound and music, by which neural oscillations adjust their frequency to match the rhythm of auditory stimuli. The use of sound with intent to influence cortical brainwave frequency is called auditory driving,[39][40] by which frequency of neural oscillation is 'driven' to entrain with that of the rhythm of a sound source.[41][42]
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