The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.
While the physiological and psychological processes being uncovered by brain science in the study of brainwaves is sometimes complex and still being investigated, certain basic principles are well-established, easily understood, and helpful for achieving the most effectively use of brainwave entrainment when seeking relaxation, improved sleep, lowering of anxiety, or other goals. This important background information and scientific knowledge presented here includes: 
Research shows that binaural beats can literally drive brain activity into specific brain states (Gamma, Beta, Alpha, Theta or Delta). Without any effort and naturally, you would have your brain activity to synchronize with the binaural beat; it will become organized and coherent, and eventually, the left and right hemispheres of your brain will start to be balanced creating a very unique state called “hemispheric synchronization” (equal frequency and amplitude of the wave forms in both hemispheres). This extraordinary brain state is very powerful and normally unattainable without this kind of stimulation. Through the entrainment of brain waves, binaural beats can influence the brain in a very subtle way, inducing states of relaxation, sleep, meditation, creativity…
Theta waves have a frequency between 4 and 7.5 hertz, making them slower than more wakeful alpha but faster than the dreamless slumber of delta. Theta brainwaves are the frequencies of nighttime dreams and REM sleep when the brain goes through bursts of activity and eye movement. People also experience theta waves in a state of light sleep, deep relaxation, during meditation and prayer, and when daydreaming. Theta waves produce an experience of inward wakefulness where we become disengaged from the outside world while engaging in inner activity. At the lower frequencies of theta, sleeping states are experienced, and at the higher range of frequency, awake relaxed states are experienced. 
For example, if a 530 Hz pure tone is presented to a subject's right ear, while a 520 Hz pure tone is presented to the subject's left ear, the listener will perceive the auditory illusion of a third tone, in addition to the two pure-tones presented to each ear. The third sound is called a binaural beat, and in this example would have a perceived pitch correlating to a frequency of 10 Hz, that being the difference between the 530 Hz and 520 Hz pure tones presented to each ear.
Doing almost any routine, repetitive activity (like vacuuming, shredding paper or knitting), or reciting a word that represents how you wish you felt (such as calm) is a quick way to achieve a Zen-like state. Studies show the effects lower blood pressure and slow heart rate and breathing. The crucial elements are to focus on a word, your breathing or a movement and to bring your attention back to your task if your mind wanders or negative thoughts intrude. Or look to your faith for a mantra: A recent study published in the Journal of Advanced Nursing found that repeating phrases with spiritual meanings helped participants cope with a range of problems, from anxiety to insomnia.
Entrainment guides our brainwaves into targeted ranges, but they are ranges we go through naturally many times every day. LifeFlow 10, for example, takes the brain to a 10Hz frequency. We experience this same frequency when closing our eyes and taking a deep breath, or when consciously relaxing physical tension in the body, or when we find ourselves lost in a daydream, or when we view a beautiful sunset, or when we find ourselves caught up in an especially peaceful bit of music. If there was a cause-and-effect relationship between these 10Hz brainwaves and our face flushing, then our face should also flush when we enter that daydream, listen to that piece of music, watch that sunset, or close our eyes and relax. The same brainwave patterns are present during all those activities as they are while listening to LF-10. But these other activities don’t bring on the same face flushing.
Start by kneading the muscles at the back of your neck and shoulders. Make a loose fist and drum swiftly up and down the sides and back of your neck. Next, use your thumbs to work tiny circles around the base of your skull. Slowly massage the rest of your scalp with your fingertips. Then tap your fingers against your scalp, moving from the front to the back and then over the sides.

Born in California, TYLER SUSSMAN attended the University of California, Santa Barbara and studied psychology in addition to music. He became fascinated with the mind/body connection and music's impact on the psyche. Tyler moved to New York City in 2008 and founded the Didge Project in collaboration with AJ Block. In 2009, Tyler produced the brainwave entrainment recording entitled “Didgeridoo Meditation: An Odyssey through Consciousness." In 2011, Didge Project released an jazz/world fusion of original music entitled "As One." Tyler's self titled original music debut with his own band "WawaAlchemy" was released in 2014. Tyler has created soundscapes in collaboration with yoga teachers in since 2008 and has performed at Wanderlust Festivals in California, Vermont and Oahu. Tyler works extensively with vocalist Aya creating soundscapes for yoga and meditation. Aya and Tyler released a record entitled "Oshuns of Love" in 2015 and host a weekly Sacred Soundbath Meditation at ISHTA Yoga NYC. Tyler currently resides in Brooklyn, NY.

It's a scenario played out every evening all over the country: Come home from work and start venting to your spouse or roommate about your day. Instead of creating a negative atmosphere the minute you walk in the door, try starting off the evening with your family or friends by exchanging good news. Something good every day, you just need to recognize it.
Brainwave entrainment is a method which utilizes frequencies of the brain in order to bring about specific desired thoughts and behavior. In other words, brainwave entrainment is used to induce different brainwave states related to: enhanced focus, relaxation, sleep induction, meditation, etc. With the help of a specific stimulus, aural (audio), photic (visual) or the combination of the two, we naturally induce the brain to respond by synchronizing with the stimulus frequency; this is called the “frequency following response”. The assumption is that the human brain has a tendency to change its dominant Electroencephalography frequency (recording of electrical activity along the scalp) towards the frequency of a dominant external stimulus. This is why we also talk about “brainwave synchronization”.
I call the kind of intuitions and inspirations that come when we meditate and do these kinds of practices my “marching orders.”Okay, this is what I need to do. We’re not using our brilliant linear minds here; that’s not the place wisdom comes from. The place of wisdom is, again, relaxing into these states with loving-kindness, and then all the stuff can come out, whether we are dealing with our shadow issues or dealing with our light issues—the wisdom and gifts we haven’t yet brought forth that need to be birthed.

Cory Allen [b. 1982] is a composer and mastering engineer living in Austin, Texas. His work focuses on the cultivation of human perception with the intent of altering the listener's state of consciousness. Allen's music is deep, patient, meditative, highly-conceptual and often composed by implementing self-organizing structures, rule-based performances, set pitch classes and a wide variety of instruments.
Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  

Joe:             The Journey  soundscape took a lot of work. I wanted to bring in the very best of what I knew about brainwave entrainment and to make the best brainwave entrainment product—with the best entrainment technology—that I possibly could. So, there are all sorts of things going on in Journey  to provide a sound bed to support the experience of expansiveness and also communicate elements of the heart-based work I talked about earlier. (See part I of this interview, A Guide to Transpersonal Meditation.)
With almost 100 years of research validating the effectiveness of brainwave entrainment, it’s no wonder why it’s used by thousands of people all over the world. What does the future entail in this exciting field? With the adoption of smartphones, virtual and augmented reality, and advancements in technology reducing the cost of EEG and other forms of biofeedback devices, the entrainment possibilities are endless.
Move-Thru-It Strategy: to support optimum recovery rates, use 6-8 pumps or 3-4 droppers. Repeat every 1-3 hours for a day or two (with a good night's sleep). The idea here is a persistent frequency. Once you have achieved initial results, you can switch to more conventional usage patterns such as 3-4 times a day. For example: Kick-Ass Immune, Get Over It
All techniques, whether mantra, focus on the breath, contemplation of a koan, or any other, are simply the vehicles we use to take us into (hopefully) a meditative state. Put another way, the purpose of repeating a mantra is not to get proficient at repeating a mantra. The purpose is to take us to a meditative state where the mantra slips away and is no longer necessary.

These brainwaves take a lot of energy to produce and you’ll feel really productive and focused when you’re in this state. Your brain in Beta is actively engaged, aware, and reactive. This is a great state for short-term problem solving or being engaged in exciting activities. It’s not a great state for long-term decision making or really thinking through your actions.
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When stress attacks, it can feel like your whole world is crashing down. Remind yourself what’s good in your life with a quick gratitude round-up. “Studies show gratitude techniques like counting your blessings can be a significant stress reducer,” Dr. Serani says. “Gratitude research reports that those who utilize daily gratitude reflections have higher levels of positive emotions, life satisfaction, vitality, optimism, and lower levels of depression and stress.” Reminding yourself of the good things in life can put stress in perspective. “Studies show that cultivating an optimistic mindset can help you maintain a positive mood,” Whitaker says. “When you are positive and grateful, you are able to handle difficult situations better.” Just look out for these stress relievers that actually backfire.
This app offers an easy to use interface that helps you achieve certain states of mind for different activities. From headache treatment to IQ boost to Sleep Induction and Relaxation, this app offers frequencies for over 25 scenarios. If you’re looking for an app that will let you choose a state of mind or activity and then just hit play, this app would be great to use.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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