The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.
A word to the purist here. This binaural beat generator offers ten carrier frequencies, but humans only have two ears! Therefore, carriers on this generator will produce amplitude-modulated beating patterns inside each ear canal. This is not necessarily a bad thing, as it increases the perception of the overall beating pattern, and helps our brain catch up with the binaural beat. This explains why this generator produces stronger beats than any other available. If you are looking for a pure binaural beat generator instead - one without any intra-aural interference but a weaker stimulus - try our Harmonic Binaural Beat Generator; its carriers have been set to distant frequencies, in order to suppress any amplitude modulation between carriers.
So, what we’re doing is combining these two parts, the awakening of complete stillness and deep relaxation with the rhythmic sounds, and embedding all frequencies within the music from right at the upper limits of human hearing to the lower limits. There is multi-level entrainment within Journey—I’ve layered in everything I know about audio brainwave entrainment into this track. 
There’s also some new stuff I’ve certainly never included in tracks before including some gentle pink noise and brown noise blended together in the background with what’s called phase modulation. This is almost outside of awareness as you’re listening to it. This is how your ear tells what direction a sound is coming from. Does it arrive at your left ear slightly before your right ear? You can modulate that. So, again, it has a very gentle, imperceptible rhythmic quality to it.
It should be stated that if we are listening to LifeFlow and we are intentionally seeking to enter into meditation, the chances are good that we will do exactly that rather than just being in a daydream or some other pleasant state. It’s no guarantee, but the combination of meditation and brainwave entrainment raises the odds that we will accomplish our meditative goal.

So if you are interested in using brainwave entrainment music in your own recording, do so with the knowledge that it can only help to improve the quality of your work. But please don’t feel as though your recordings will be insufficient without it (some people do worry about this - unnecessarily). My advice is that if you ever find yourself in a situation where the music you love the most is not available with brainwave entrainment frequencies, don’t ignore your intuition and discard that music. When you find that piece of music that brings your recording to life, go with it whether it has brainwave entrainment frequencies or not. The quality and feel of the music itself are the most important factors.
In addition to its calming physical effects, the relaxation response also increases energy and focus, combats illness, relieves aches and pains, heightens problem-solving abilities, and boosts motivation and productivity. Best of all, anyone can reap these benefits with regular practice. And while you may choose to pay for a professional massage or acupuncture session, for example, most relaxation techniques can be done on your own or with the aid of free audio downloads or inexpensive smartphone apps.
If anybody would like to look over the scientific evidence concerning brainwave entrainment and isochronic tones, I’ve done a lot of research over the years which I’ve collected at the PubMed website of NCBI – a branch of the National Institute of Health – that provides access to a large library of medical journal articles. I’ve made my list public so you can look through the journal articles that were published concerning this topic. Here’s the link: http://www.ncbi.nlm.nih.gov/sites/myncbi/1tmDFOl0XtyA4/collections/51531796/public/. Most of the collection only gives access to abstracts or summaries unless you’re at some kind of educational institution that has a subscription to the particular journal that article is in, but I actually find abstracts really helpful. So have at it, read away. And if your psychiatrist/therapist thinks you’re nuts for feeling better after listening to isochronic tones, just whip out your 82-page collection of scientific journal abstracts written by her peers and give it to her to read. 🙂
While the physiological and psychological processes being uncovered by brain science in the study of brainwaves is sometimes complex and still being investigated, certain basic principles are well-established, easily understood, and helpful for achieving the most effectively use of brainwave entrainment when seeking relaxation, improved sleep, lowering of anxiety, or other goals. This important background information and scientific knowledge presented here includes: 
Infra-Low brainwaves (also known as Slow Cortical Potentials), are thought to be the basic cortical rythms that underlie our higher brain functions. Very little is known about infra-low brainwaves. Their slow nature make them difficult to detect and accurately measure, so few studies have been done. They appear to take a major role in brain timing and network function. 
This version of Theta Waves music is nice to listen to and the theta wave with binaural feeding of different wave lengths might be correct as the author indicates it, but for me it was disturbing that in the general sound track of a constant gliding sound I expect from Theta Healing CDs some ringing sounds like bells constantly interfered just in moments when the brain and mind would go into the meditation state and synchronize both sides of the brain. As I am a musician myself and use a lot of classical music but never normally use music for meditation, I felt a bit disillusioned from this CD. For the purpose of Theta Healing and deep Theta Meditation, I would not use this music, but prefer the Theta Healing CDs. I was really astonished that so many people say they can meditate deeply with this music. Perhaps my brain is somehow different. I asked myself if the author ever has experienced what a deep meditation with no thoughts and complete stillness is. Music is also able to distract us from true meditation and this kind of music does.

The brain will entrain to the strongest stimulus. If you combine binaural beats with isochronic tones, your brainwaves will entrain to the isochronic tones. If anything, when you combine the two I believe it makes the track less effective because it makes it harder for the brain to decipher between the two and synchronise to a single beat. There are lots of websites with compelling marketing about the benefits of combining the two together in some funky way, but I haven’t seen any research or lots of anecdotal feedback even to suggest it’s effective to combine them.


When explaining this to others they frequently respond with something like, “But I had no expectation or even any idea that my face might experience flushing. I didn’t even know that was possible. Now every time I listen to a particular entrainment track that specific face flushing occurs. If it is a specific phenomena, and it only happens when I use one certain entrainment track, doesn’t that prove it is the entrainment causing it?”
Gamma waves are the most recently discovered brainwave, a discovery made possible by digital EEG technology. Gamma is associated with the integration of information from different areas of the brain, and having a good memory is associated with having a certain baseline of 40 hertz gamma activity. Low gamma activity is associated with learning disabilities and poor memory.
Ever wish a stress superhero could save you from the tension of traffic jams, chaotic meetings, arguments with your spouse, or a toddler’s tantrums? Well, you can be your own stress-busting superhero. Using your senses, you can tap into the power to reduce the impact of stress as it’s happening and stay in control when the pressure builds. Like any skill, learning how to ease stress in the moment takes time, experimentation, and practice- but the payoff is huge. When you know how to quickly relieve stress, you can stay calm, productive, and focused, €”no matter what life throws at you.
  That said, you achieve the best results when you listen to the tones in a relaxed, quiet environment, investing your complete attention to the tones and the effect they have on your inner self. Experts recommend that even isochronic tones be heard via headphones to cut out distractions from external noises. The best thing to do is give it your entire, undivided attention, so that you can experience the outcomes quickly and easily.
While visual entrainment is more powerful than audio alone for inducing desired brainwave states, more caution is needed when using visual methods. Between 0.3 and 3 percent of the population is susceptible to having seizures from flickering light stimulation, and for other people, flickering visual stimuli simply makes them uncomfortable. People with epilepsy have a greater chance of having a seizure from exposure to flickering light stimulation.
Beta brainwaves are typically those we experience when we are wide awake and full of energy. You can think of this frequency as the equivalent of taking stimulants like caffeine, Adderall, or various nootropics. The Beta frequency is good for generating a concentrated, focused, and analytical mind. In fact, the brainwave you probably possess while reading this is of the Beta frequency.
I have a strange reaction to Binaural beats, as well as isochronic beats, and anything similar. After listening, I often feel vey fatigued, nauseous, and sometimes quite depressed. This effect can last a few days. So I stay away from it now, as well as guided meditations that have such beats in the background. Have you heard of this kind of reaction before?
To use your senses to quickly relieve stress, you first need to identify the sensory experiences that work best for you. This can require some experimentation. As you employ different senses, note how quickly your stress levels drop. And be as precise as possible. What is the specific kind of sound or type of movement that affects you the most? For example, if you’re a music lover, listen to many different artists and types of music until you find the song that instantly lifts and relaxes you.

Because the mind and body are a single system, changing our brainwaves and spending more time in harmonious, relaxed, and restorative mind-states also affects our physical health. Physical health then reinforces our mental-state, and a feedback loop of either positive or negative processes becomes established. Research studies have shown beneficial effects of using brainwave entrainment for treating migraine headaches, premenstrual syndrome, and for managing physical pain.
Our everyday, waking brain used for active intelligence operates at approximately 13 hertz, which is in the range of high alpha or low beta frequencies. People who have certain learning disabilities and problems with attention often have low levels of 13 hertz frequency brainwaves in crucial areas of the brain used for sequencing tasks and doing simple math calculations. This is one concrete example of how brainwaves are associated with thinking and behavior. Each identified brainwave frequency has a different effect on a person’s ability to think, act, and feel.
While a practical understanding of brainwaves has been around for as long as people have been singing, chanting, and drumming, a scientific view of the electrical activity inside the human brain was not published until 1924 when German psychiatrist Hans Berger developed a machine for sensing and recording activity in the brain by attaching small electrical sensors to the scalp of his patients and recording the resulting electrical activity. Berger’s inventions and discoveries were built upon the earlier work of Richard Caton who published animal studies on brainwave oscillations in 1875.
Brainwave entrainment also happens with the use of pulsating light, and visual and auditory stimuli are sometimes combined for additional effect and visual stimuli is used alone. Using brainwave entrainment techniques is safe for almost everyone, the exception being pregnant women and people who have seizure disorders who should check with their physician before using these methods.
For our ancestors, stress was a survival skill during brief, life threatening situations. Once the danger passed, their stress levels lowered. However, in today’s world, we are constantly bombarded by stressors, such as work deadlines, traffic, and family obligations. We rarely get a break long enough to relax and relieve the stress. The over-activation of our stress hormones have been linked to high blood pressure, heart attacks, lower immunity, depression, anxiety, and more.

In 1973, biophysicist Dr. Gerald Oster published a famous article in Scientific American titled “Auditory Beats in the Brain”, which found that when two pure tones of varying frequencies were combined, a third rhythmic beat was created which he called binaural or monaural beats. According to Oster, monaural beats occur when two tones are combined and sent through a loudspeaker, while binaural beats occur when stereo headphones are used to deliver each tone separately to each ear. Oster concluded that monaural beats were a more effective form of brainwave entrainment.
Experts haven't figured out why having your body pressed and prodded works wonders, but they know that it does. Studies suggest massage can speed up weight gain in premature babies, improve lung function in asthmatics and boost immunity in men with HIV. If you can't indulge in regular full-body massages, treat yourself to the occasional pedicure, manicure or facial—all nurturing, hands-on treats that offer some of the mind-body benefits of massage. 
One faulty expectation as it pertains to brainwave entrainment is that listening to an entrainment track is the same as meditating. If you’ve understood the principles so far as they’ve been laid out you understand why this idea is completely untrue. If the answer is not yet obvious to you, read the material covering these principles again and try to grasp their meaning.
Changes in neural oscillations, demonstrable through electroencephalogram (EEG) measurements, are precipitated by listening to music,[20][21][22][23][24][25] which can modulate autonomic arousal ergotropically and trophotropically, increasing and decreasing arousal respectively.[26] Musical auditory stimulation has also been demonstrated to improve immune function, facilitate relaxation, improve mood, and contribute to the alleviation of stress.[27][28][29][30][31][32][27][33] These findings have contributed to the development of neurologic music therapy, which uses music and song as an active and receptive intervention, to contribute to the treatment and management of disorders characterized by impairment to parts of the brain and central nervous system, including stroke, traumatic brain injury, Parkinson's disease, Huntington's disease, cerebral palsy, Alzheimer's disease, and autism.[34][35][36]
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