Rudy's primary work is on Alzheimer's. In this disease, beta amyloid proteins form plaques in the brain and kill nerve cells eventually leading to dementia. Research from Washington University School of Medicine in St. Louis shows that when people's brains are in a Delta brain wave state, beta amyloid production in the brain ceases and the toxic material is cleared away. One thought is to explore the possibility of using brain entrainment technology to help treat Alzheimer's, but at this point all it is being used for is to help people meditate, relax and dream instantly and effortlessly.

OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
“Chronic stress,” however, is not so easily resolved. This type of stress is associated more commonly with negative health concerns. Chronic stress results when there are constant multiple stressors or major life stressors present (4). Money, work, and the economy were the most commonly reported factors contributing to chronic stress in the American Psychological Association’s (APA) 2011 Stress in America™ survey (3). Additional significant stressors include relationships, family responsibilities, family and personal health problems, job stability, and personal safety (3). Major events, such as the death of a loved one, divorce, and moving also can produce chronic stress.
The advice “take a deep breath” may seem like a cliché, but it holds true when it comes to stress. For centuries, Buddhist monks have been conscious of deliberate breathing during meditation. For an easy three- to five-minute exercise, sit up in your chair with your feet flat on the floor and hands on top of your knees. Breathe in and out slowly and deeply, concentrating on your lungs as they expand fully in your chest. While shallow breathing causes stress, deep breathing oxygenates your blood, helps center your body, and clears your mind.

Experts haven't figured out why having your body pressed and prodded works wonders, but they know that it does. Studies suggest massage can speed up weight gain in premature babies, improve lung function in asthmatics and boost immunity in men with HIV. If you can't indulge in regular full-body massages, treat yourself to the occasional pedicure, manicure or facial—all nurturing, hands-on treats that offer some of the mind-body benefits of massage. 
First, go to the restroom and then drink a glass of water so your body won't be a distraction during the process. Choose a quiet spot and make sure no one is going to disturb you for the 30-60 minutes that your chosen track will last for. Get into a comfortable seated position (don't lay down) so that you will be able to stay awake for the whole process.

According to an American Psychological Association (APA) survey, more women than men (one in three) turn to comfort food such as ice cream and cookies to ease stress. It's common for women to deny themselves favorite foods because they're trying to lose weight. But under stress, the urge for them becomes even stronger. In fact, researchers at Montclair State University in New Jersey recently confirmed that dieters are more likely than non-dieters to overeat when under pressure, bingeing on the very same high-fat foods they normally try to avoid. The key is to not deprive yourself. Keep three or four healthy snacks on hand that you know you'll probably want--peanuts, if you like salty; string cheese, if you crave protein; a small piece of chocolate for something sweet--so you aren't tempted to binge.
Brainwave entrainment is a method which utilizes frequencies of the brain in order to bring about specific desired thoughts and behavior. In other words, brainwave entrainment is used to induce different brainwave states related to: enhanced focus, relaxation, sleep induction, meditation, etc. With the help of a specific stimulus, aural (audio), photic (visual) or the combination of the two, we naturally induce the brain to respond by synchronizing with the stimulus frequency; this is called the “frequency following response”. The assumption is that the human brain has a tendency to change its dominant Electroencephalography frequency (recording of electrical activity along the scalp) towards the frequency of a dominant external stimulus. This is why we also talk about “brainwave synchronization”.
Most capsules either contain powdered, dry herbs, or a tiny bit of liquid extract (gel caps). Tablets are powdered herbs that are held together by pressure and other chemicals. The beauty of liquid extracts, or "tinctures," is that they absorb quickly and the body receives the full benefit of the plant in a very bio-available solution. Liquids also allow you to customize your serving freely so you can best meet your needs at the time. Liquids are inexpensive and easy to swallow. The droppers and pump top dispensers are also convenient for when you're on the go.
The idea behind CBT is this: If you can reframe the way you think about events in your life — for example, instead of panicking over a job change you choose to embrace it, prepare as best you can and seize the opportunity to start fresh — you can literally reduce the stress you wind up feeling from the event. CBT is useful for training us to avoid internal causes of stress, such as “all-or-nothing” thinking, jumping to conclusions, pessimism, having unrealistic expectations for ourselves, always expecting the worst-case scenario, and feeling guilt or shame over events that are out of our control. (11)
Beta brainwaves are next highest in frequency after alpha waves, occurring at 13 to 30 hertz. Beta brainwaves are what we experience every day as we are awake and using our analytic mind. Beta brainwaves are needed for concentrating on mental tasks, and when they are present for too long of a time, they lead to stress, anxiety, and even paranoia. Most people do not have trouble achieving beta brainwaves and in fact suffer from spending too much time in beta brainwave patterns. However, those with attention deficit disorder (ADD) who have problems focusing their attention can benefit from learning how to achieve and remain in beta brainwave states for longer amounts of time.

Transparent Corp's Research Area is arguably the most comprehensive resource for collated brainwave entrainment research.   Update: the main research area on Transparent Corp's website is currently being updated, so it is offline.  However, you can still access their peer-reviewed research paper as a PDF here: “A Comprehensive Review of the Psychological Effects of Brainwave Entrainment“.
Your brain actually has a predominant frequency at which it operates in any given moment; this can be associated with your state of mind. In other words, the emotional state of your mind in any moment, such as feeling happy, sad, frightened, sleepy or excited, can be measured as a frequency and with the right sound technology, you can stimulate the state that you want on command!
The mantra technique as taught by Michael at Project Meditation is an excellent example of an outward technique. Since the vast majority of people have somewhat active minds, this mantra technique is a good bet for most of us. Even mantra techniques have some differences. Some require rigid concentration while others are more relaxed, such as Michael’s technique. There are some that use chanting which is helpful for a person whose mind is hyperactive.

While the physiological and psychological processes being uncovered by brain science in the study of brainwaves is sometimes complex and still being investigated, certain basic principles are well-established, easily understood, and helpful for achieving the most effectively use of brainwave entrainment when seeking relaxation, improved sleep, lowering of anxiety, or other goals. This important background information and scientific knowledge presented here includes: 

Binaural beats are acoustically generated frequencies that match the frequency bands of brain waves and are therefore considered a means to inducing neurophysiological relaxation. There is, however, large dispute on the scientific quality and validity of extant research on binaural beats. Thus, the effect of a binaural 10Hz (Alpha) stimulation on subjective and physiological parameters... [Show full abstract]
You can practice visualization on your own or with a therapist (or an app or audio download of a therapist) guiding you through the imagery. You can also choose to do your visualization in silence or use listening aids, such as soothing music or a sound machine or a recording that matches your chosen setting: €”the sound of ocean waves if you’ve chosen a beach, for example.
Joe:             The Journey  soundscape took a lot of work. I wanted to bring in the very best of what I knew about brainwave entrainment and to make the best brainwave entrainment product—with the best entrainment technology—that I possibly could. So, there are all sorts of things going on in Journey  to provide a sound bed to support the experience of expansiveness and also communicate elements of the heart-based work I talked about earlier. (See part I of this interview, A Guide to Transpersonal Meditation.)
That is generally where the science ends and the pseudoscience begins. A number of companies and individuals have then extrapolated from the phenomenon of entrainment to claim that altering the brain waves changes the actual functioning of the brain. There is no theoretical or empirical basis for this, however. Entrainment is a temporary effect on the synchronization of neuronal firing – it does not improve or increase brain functioning, it does not change the hardwiring, nor does it cure any neurological disorder. There is no compelling evidence for any effect beyond the period of entrainment itself.

Most wisdom traditions have employed methods that allow the subjects' brain waves to slow down such as meditation, [Hindu] kirtan, [Gregorian, Menzuma or Sufi] chanting, Hebrew davening, Native American drum circles and rain chants, Tibetan prayer bowls, and whirling dervishes and African trance dancing. The rhythm of these wisdom tradition technologies actually slows people's brain waves from their normal busy brain frequency we call Beta (13-30 cycles per second or Hz), to Alpha (8-13Hz) -- meditation, Theta (4-8Hz) -- deep relaxation and dreaming, and Delta (.5-4Hz) -- slow wave or dreamless sleep.


Binaural beats are an auditory illusion where two oscillators, slightly detuned from each other, are played simultaneously with one perceived by each ear. The human brain mixes the audio from each ear, and the listener perceives a "beating" effect that isn't actually there. This is a well-studied phenomenon that has gained the interest of audiologists and neurologists, but it's most famous for being picked up by the alternative medicine community as a way to get high.

Also, don’t you think that the inherent hemispheric synchronization using binaural beats might be a positive benefit within itself? While it’s true that the huge majority of us use both sides of our brains most of the time, it’s also true that many of us are a bit polarized to one side or the other in general, or when doing a particular kind of activity or focus. I’ve found stimulating a more equally and consistently whole brain activity has it’s own benefits other than the entrainment aspect.
♥ I've beeen training in self-hypnosis for a while (under supervision and for a reason) and found that the 8-4 Hz beats put me very quickly in a deeply relaxed state. Definitely the thing! With the timer, I can shut them for the real self-hypnosis. I haven't tried the other beat generators yet, but this one works much better than I expected and clearly does the job. In a few words: I'm impressed!
... One of the possible explanation for insignificant results could be length of exposure to AVS. Our participants were exposed to it for 11 minutes, while some authors (Cruceanu & Rotarescu, 2013) suggest that at least 20 minutes is needed for the positive effects to take place. Furthermore, part of our reserach was also visualization of gymnastic skills, performed after AVS. ...
When we first use brainwave entrainment, we may not have anything specific in mind that will happen, but we hold a general expectation that “something” should happen. As we begin the process of entrainment we are on high alert looking for any little indication that something is happening. Pretty soon we identify some feeling or twitch or unusual perception. The moment we focus on whatever it is, the act of focusing on it magnifies the thing. Since we were already viewing the situation with an expectation that it was the entrainment that was going to produce some sort of result, we automatically associate whatever our phenomenon is with entrainment.
Generally speaking, the brain will usually entrain to the strongest stimulus which would be isochronic tones over binaural beats. So when you see people add binaural beats at a different frequency to the isochronic tones, that would not produce additional brainwave entrainment at another frequency. If they are both at the same frequency I haven’t seen any research to indicate whether that would be beneficial or not, but my belief is that it would weaken the potential for entrainment. When you look at the waveform of an isochronic tone there is a distinct empty space between each beat, making it very pronounced and effective. When you add binaural beats at the same frequency it looks like this: http://www.mindamend.com/wp-content/uploads/2017/11/isochronic-tones-binaural-beats-combined-waveform.jpg. The depth of the waveform is now half as deep and less effective. This is before the binaural beats are formed inside your head, where the waveform is hard to determine and measure. From listening to that type of combination the beats sound much less pronounced, which has to make them much less effective in terms of a brainwave entrainment stimulus, compared to isochronic tones on their own.
Doing almost any routine, repetitive activity (like vacuuming, shredding paper or knitting), or reciting a word that represents how you wish you felt (such as calm) is a quick way to achieve a Zen-like state. Studies show the effects lower blood pressure and slow heart rate and breathing. The crucial elements are to focus on a word, your breathing or a movement and to bring your attention back to your task if your mind wanders or negative thoughts intrude. Or look to your faith for a mantra: A recent study published in the Journal of Advanced Nursing found that repeating phrases with spiritual meanings helped participants cope with a range of problems, from anxiety to insomnia.
No, it isn’t, at least not in the way these people are thinking. Neither would any other entrainment product you could purchase for that matter. Part of the problem is the proliferation of utter nonsense about brainwave entrainment one can read all over the internet. There is one site in particular that comes to mind, and the contents of that site are often copied by other websites. It is a list of Hz frequencies with their corresponding (alleged) physical effects. The list runs on for many pages. I won’t bother with the link because you can Google it and find it for yourself if you feel the need for a good laugh, but here are some examples regarding meditation and brainwave entrainment from this site:
Social interaction is your body’s most evolved and surefire strategy for regulating the nervous system. Talking face-to-face with a relaxed and caring listener can help you quickly calm down and release tension. Although you can’€™t always have a pal to lean on in the middle of a stressful situation, maintaining a network of close relationships is vital for your mental health. Between sensory-based stress relief and good listeners, you’ll have your bases covered.
Aside from Brain Evolution, this is another good resource for brainwave entrainment products that I recommend. They have binaural beats and isochronic tones for many different applications. The nice thing is that they are inexpensive, so you can experiment with different types and find ones that work for you. They also have a membership plan that makes experimenting even more affordable. It’s probably the best bang for the buck that I can find for brainwave entrainment.

Joe:             The Journey  soundscape took a lot of work. I wanted to bring in the very best of what I knew about brainwave entrainment and to make the best brainwave entrainment product—with the best entrainment technology—that I possibly could. So, there are all sorts of things going on in Journey  to provide a sound bed to support the experience of expansiveness and also communicate elements of the heart-based work I talked about earlier. (See part I of this interview, A Guide to Transpersonal Meditation.)

There's no doubt that brainwave entrainment audio is a great technology for anyone who is interested in encouraging altered states of consciousness and it certainly can help people to reach deeper states of relaxation than they might normally have access to. I myself will often listen to brainwave entrainment music in order to enhance my practice of meditation. But let’s keep a balanced perspective, put all the marketing hype to one side for a moment and acknowledge that there is no brainwave entrainment technology in this world that can make you meditate like a Zen monk “at the touch of a button”, despite what some might like you to believe. The mind is NOT a machine. It moves through various states of consciousness in an organic way and at a natural pace. We certainly can guide and accelerate that process with the use of brainwave entrainment audio, but we cannot control it with the same sort of specificity and immediacy as you might control the speed of the car you drive.
Your brain cells reset their sodium & potassium ratios when the brain is in Theta state. The sodium & potassium levels are involved in osmosis which is the chemical process that transports chemicals into and out of your brain cells. After an extended period in the Beta state the ratio between potassium and sodium is out of balance. This the main cause of what is known as "mental fatigue". A brief period in Theta (about 5 - 15min) can restore the ratio to normal resulting in mental refreshment.  
Gaia Meditation Gamma programs are specifically designed to: stimulate cognitive functions, help for higher learning and greater focus, improve IQ, expand consciousness and inspiration. The Dalai Lama meditates 4 hours every morning, which must stimulate his Gamma activity in a tremendous way. However, even if you have never practiced meditation, our Gamma waves programs will take you easily and rapidly to the Gamma brain state.
Move-Thru-It Strategy: to support optimum recovery rates, use 6-8 pumps or 3-4 droppers. Repeat every 1-3 hours for a day or two (with a good night's sleep). The idea here is a persistent frequency. Once you have achieved initial results, you can switch to more conventional usage patterns such as 3-4 times a day. For example: Kick-Ass Immune, Get Over It
Binaural beats must be listened to using headphones. You definitely should not use them while driving or operating heavy machinery as you will be in an altered state of mind. Brainwave entrainment is a form of meditation and designed to be very passive, in fact, all you need to do is sit back, put on your headphones and let the technology do the work for you. It is best to find a session that you find soothing to listen to, as binaural beats on their own are a very strange sound that can be disturbing to some listeners. This was actually what inspired me to invent Trypnaural as a way for brainwave entrainment to be more bearable to listen to for long periods of time.
There are five main categories of brainwave frequencies: Gamma (40Hz+), Beta (13 – 40Hz), Alpha (7 – 13Hz), Theta (4 – 7Hz), and Delta (<4Hz). Each category is associated with a different state of mind; so, for example, when you’re in a peak state of performance, your brain produces Alpha Waves, and when you’re in a deep sleep, your brain produces Delta Waves.
They came to the table with the idea that the entrainment track would “cause” them to be in meditation, which it doesn’t. Or they thought that having the specific brainwaves the entrainment program promotes would “cause” them to be in meditation. It doesn’t. If you really understand the principles above, you’ll understand why. If you don’t grasp why yet, read these principles again and consider what they really mean. The answer is there.
“Like the pulses of vibration that produce sound on a guitar string, your brain also creates pulses of vibrations. These vibrations are electrical impulses,” continues Naik. “Their activity can be measured by using an EEG (electroencephalogram), which measures the frequency of these pulses [which is measured in Hertz]. Your brain actually has a predominant frequency at which it operates in any given moment; this can be associated with your state of mind.”
With regard to listening without headphones specifically, you might find it irritating if you are someone who suffers from motion sickness, depending on how the track is created. If you were listening to binaural beats, they really need headphones to work properly. If you are in a room and closer to one speaker you may not even hear binaural beats properly, and if sitting off centre in the room generally, that may have unsettled you if you have motion sickness as the tones try to form a beat in your head. If it was just a standard isochronic tones theta track that shouldn’t be irritating if you have motion sickness.
Respectfully ask others to change their behavior. And be willing to do the same. Small problems often create larger ones if they aren't resolved. If you're tired of being the target of a friend's jokes at parties, ask him or her to leave you out of the comedy routine. In return, be willing to enjoy his or her other jokes and thank him or her for humoring you.
The Transparent Corp forum – This forum is an invaluable resource for any brainwave entrainment user or enthusiast.  Most of the feedback is obviously focused on the Transparent Corp software, but with over 20,000+ posts now you can find answers to the whole array of brainwave entrainment questions on there.  (UPDATE: Sadly, the Transparent Corp forum has now been taken offline)
There are five main categories of brainwave frequencies: Gamma (40Hz+), Beta (13 – 40Hz), Alpha (7 – 13Hz), Theta (4 – 7Hz), and Delta (<4Hz). Each category is associated with a different state of mind; so, for example, when you’re in a peak state of performance, your brain produces Alpha Waves, and when you’re in a deep sleep, your brain produces Delta Waves.
Subsequently, the term 'entrainment' has been used to describe a shared tendency of many physical and biological systems to synchronize their periodicity and rhythm through interaction. This tendency has been identified as specifically pertinent to the study of sound and music generally, and acoustic rhythms specifically. The most ubiquitous and familiar examples of neuromotor entrainment to acoustic stimuli is observable in spontaneous foot or finger tapping to the rhythmic beat of a song.
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