The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time. After you've stopped listening the effects can still linger for a while afterwards. The timescale will vary from person to person and be affected by what you do after you've stopped listening.
This extremely popular app features over 90 tones and music to help you achieve your desired state of mind. While other apps focus on sleep, memory and meditation, this app also includes programs for increasing psychic abilities, contacting spirit guides, and enhancing yoga. This subscription-based application is right for you if you’re looking for an experience specifically designed for your health, spiritual and emotional desires.
... Audio visual stimulation effects people on two levels: Budzynski (2001) reports significant improvement of mental capabilities after AVS in 75-year old male. Cruceanu and Rotarescu (2013) proved that the exposure to 30-minutes of audio-visual stimulation with the frequency of 10,2 Hz significantly improves cognitive skills. Based on their research, authors claim that people need to be exposed to AVS at least for 20 minutes in order to achieve positive effects. ...
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.