After you fully understand the above principles, the next source of poor results to consider arises from faulty expectations and misunderstandings about what meditation and brainwave entrainment are, and what the experience of either one of them is like. Meditation and Brainwave entrainment aren’t synonyms but the misunderstandings about them do have some overlapping areas. Some misunderstandings are common to both while some are unique to one or the other.
This blog was created from an interview with Joseph Kao, creator of iAwake’s Journey to the Center of the Self, and iAwake’s CEO John Dupuy, by Heidi Mitchell, who has been working with John for 11 years as assistant and editor. John introduced her to Integral theory and practice and brainwave entrainment enhanced meditation in 2007. Heidi is also a freelance editor of nonfiction books, blogs, and web sites. She can be reached at www.heidimitchelleditor.com.
The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.
This extremely popular app features over 90 tones and music to help you achieve your desired state of mind. While other apps focus on sleep, memory and meditation, this app also includes programs for increasing psychic abilities, contacting spirit guides, and enhancing yoga. This subscription-based application is right for you if you’re looking for an experience specifically designed for your health, spiritual and emotional desires.

... Audio visual stimulation effects people on two levels: Budzynski (2001) reports significant improvement of mental capabilities after AVS in 75-year old male. Cruceanu and Rotarescu (2013) proved that the exposure to 30-minutes of audio-visual stimulation with the frequency of 10,2 Hz significantly improves cognitive skills. Based on their research, authors claim that people need to be exposed to AVS at least for 20 minutes in order to achieve positive effects. ...
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]
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