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Consider the following analogy. Imagine a ballroom full of people dancing together. When the music changes to a faster tempo, the dancers move faster in response to this. When a slower piece of music is played, the dancers’ rhythm slows down as well. In a similar way, the frequency of your brain will change in response to the frequency of the binaural beat that it is exposed to. For example, a person who is in a state of very deep meditation may have a dominant brainwave frequency of 5 hertz, so by listening to a binaural beat with a frequency of 5 hertz you can entrain your own brainwaves to a similar state. 

The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
Some research suggests that the benefits from brainwave entrainment can last a lot longer, and still be seen for some time after you've stopped using it.  Study participants have still maintained improved test scores a few weeks after the stimulation had ceased.  Research on the long-term benefits has so far been minimal though, so how long the effects last is still up for debate.
If you can't spend a full hour in meditation, try the 30 minute Theta Standalone Meditation. This track takes you a little deeper into exploring the Theta frequency than the first Theta track, so it can also be a progression if you have used the first Alpha/Theta combination. If you do have a full hour for Theta, use the 60 minute Theta Standalone meditation.
This music encourages a state of alpha relaxation. The alpha state is a pleasant state of relaxed alertness. It’s a state that many people experience when they are waking up in the morning or when they are just beginning to drift off to sleep at night. While in a state of alpha relaxation, the mind is quite clear and receptive to information, learning is accelerated and one’s sense of creativity is enhanced. The mind is also very open to positive suggestions during this state.
This music encourages a state of alpha relaxation. The alpha state is a pleasant state of relaxed alertness. It’s a state that many people experience when they are waking up in the morning or when they are just beginning to drift off to sleep at night. While in a state of alpha relaxation, the mind is quite clear and receptive to information, learning is accelerated and one’s sense of creativity is enhanced. The mind is also very open to positive suggestions during this state.
Whenever we become very relaxed and the usual chatter of the mind slows down a little bit, if we remain aware and do not slip into sleep or unconsciousness, we begin to perceive things that we had not noticed before. This is slightly different than the issue of “expectations” discussed previously, although a relationship to them can develop which will be discussed below. These have to do with the fact that in our typical state of consciousness our mind is racing so fast and so loud, and our body is so engaged with activity and physical tension, that we are unaware of some subtle perceptions that are there all the while, but which get buried beneath all the physical and mental noise.
What are some common experiences or thought patterns that can cause the body to feel stress, including some that you might never have associated with stress before? Things like financial pressure, a lack of sleep, emotional problems in your relationships, overtraining or doing too much exercise, and even dieting can all send signals to the body that it’s under stress.
Entrainment is a phenomenon seen is a wide variety of different natural circumstance. In the field of chronobiology, the study of biological rhythms in living organisms, entrainment is the synchronization of a circadian rhythm with the rhythm of an external pattern, such as the synchronizing of women’s menstrual cycles with the phases of the moon or with one another in a group.
Unlike many traditional therapies for dealing with stress, anxiety, depression or cognitive impairment, entrainment does not require a focused effort from the person having the therapy, as the brain instinctively follows the frequency. This makes it a much more effective therapy for managing some of these challenging conditions, by automatically inducing a sense of relaxation and a reduction in negative physical and emotional patterns.
In 1956, the famous neuroscientist W. Gray Walter published the results of studying thousands of test subjects using photic stimulation, showing their change in mental and emotional states. He also learned that photic stimulation not only altered brainwaves, but that these changes were occurring in areas of the brain outside of vision. In Walter’s words:
4. Be hesitant committing to any BWE system making wild claims. Profit fueled marketers with little to no experience in the BWE field have created a slew of low-quality entrainment systems on the market. These products typically make outrageous promises such as permanently enhancing the brain within minutes of use. Although BWE is a powerful method to improve the mind, it’s not a magic bullet.
After you fully understand the above principles, the next source of poor results to consider arises from faulty expectations and misunderstandings about what meditation and brainwave entrainment are, and what the experience of either one of them is like. Meditation and Brainwave entrainment aren’t synonyms but the misunderstandings about them do have some overlapping areas. Some misunderstandings are common to both while some are unique to one or the other.

The composer Alvin Lucier has written many pieces that feature interference beats as their main focus. Italian composer Giacinto Scelsi, whose style is grounded on microtonal oscillations of unisons, extensively explored the textural effects of interference beats, particularly in his late works such as the violin solos Xnoybis (1964) and L'âme ailée / L'âme ouverte (1973), which feature them prominently (note that Scelsi treated and notated each string of the instrument as a separate part, so that his violin solos are effectively quartets of one-strings, where different strings of the violin may be simultaneously playing the same note with microtonal shifts, so that the interference patterns are generated). Composer Phill Niblock's music is entirely based on beating caused by microtonal differences.
As to the second question raised in the above paragraph, audio with embedded binaural beats alters the electrochemical environment of the brain. This allows mind-consciousness to have different experiences. When the brain is entrained to lower frequencies and awareness is maintained, a unique state of consciousness emerges. This state is often referred to as hypnogogia "mind awake/body asleep."  
A simple spinal twist can help you get a better night's sleep. It alleviates tension that's built up in your lower back throughout the day. Sitting on your bed with legs crossed, place your right hand down on the bed behind you and rest your left hand on your right knee. Sit up straight and inhale for four to eight counts, lengthening your spine as you breathe. On your exhale, begin to twist toward your right hand (don't strain your neck). Hold this position for four more full breaths, lengthening your spine on the inhales and deepening your twist on the exhales, if it feels comfortable. Repeat yoga asanas on opposite side. (These stress-reducing yoga poses also help calm anxiety.)

When your mind is all over the place, organizing your thoughts into a quick to-do list can help transfer the burden from your brain to paper. But for some people, seeing a long list of tasks can increase stress. Miller has another idea: a “stressor and action” sheet. “Fold a piece of paper in half length wise, and on the left column write ‘stressor’ and on the right hand column write ‘action,’” she says. “You will find as you write down thoughtful action steps to the things that are stressing you out, you regain authority over circumstance.” These are the signs you’re more stressed than you realize.

Really great stuff here, man. Well done! Without taking anything away from the article it would have been great to have under one “roof” similar information about hypnotherapy and subliminals. I invested quite a lot in buying binaural cd’s but after reading your material I think that for short term effects isochronic tones rather than binaurals are the technology to go for now. For longer lasting and possibly permanent effects I’m not sure whether I should go for hypnosis or subliminals (or both). An article as well written and comprehensive as yours but focusing on hypnosis vs subliminals would have completed the circle for me. The stuff I’ve read so far on binaurals vs isochronics hasn’t really done it for me. Any chance you could give it a shot?

♥ Taking the 16 HZ setting and combining it with a playlist of chilled out deadmau5 songs produces interesting effects, my right arm slowly began tingling and I eventually became rather focused on the task at hand. To be honest, although I don't go in for placebo and homeopathic remedies, the feeling I received from this combo made me feel... Alive... For the first time in a long time. It was nice.

The various mental states of the individual are thought to take place across a varied range of frequencies, or brainwaves. By encouraging the frequency following process, entrainment is able to create positive change in the brain, through matching carefully-selected frequencies of light and/or sound. The stimulus enables the individual to access a different state of consciousness, which can be useful for a number of benefits including relaxation, anxiety management, stress reduction and more.

One can also learn to control and slow down their brain waves through various neurofeedback technologies such as electroencephalograph (EEG), galvanic skin response (GSR), and heart, pulse and breath rate monitors. These devices measure stress and relaxation parameters and then "play" back the signals to the user so they can use the signals as a beacon to guide and "steer" themselves into a relaxed state. This takes some time, work and discipline but is much quicker than learning meditation.

You may not always be in the mood for meditation when your thoughts are racing, though it is a powerhouse of a stress reliever; you may sometimes face relationship stress that isn't as well-managed by breathing exercises (another highly effective stress reliever) as it might be by learning communication techniques. Guided imagery is fantastic for before bedtime while games are an optimal stress reliever to share with friends.
Cortisol is an arousal hormone, stimulating alertness and attention. Cortisol levels rise and fall in connection to circadian rhythms—cortisol levels rise to their peak levels first thing in the morning, just in time for you to be active for the day. Too-high cortisol levels are associated with insomnia, as well as more time spent in light sleep, rather than deep sleep.
Since opening their online store in 2011, Binaural Beats Meditation has served “hundreds of thousands” of customers, according to James Matthews, the site’s customer happiness manager. “We continue to see an increase in interest… from individuals, but increasingly so from therapists using the music to help clients, health and wellness organizations, and businesses around the world.”
“Stress” is a commonly used term, and it is often used with different meanings. The standard definition for stress that will be used in this article is the disruption of the body’s homeostasis or a state of disharmony in response to a real or perceived threat or challenge (8). The threatening or challenging situation is referred to as a “stressor.” When a person encounters a stressor, the body prepares to respond to the challenge or threat. The autonomic nervous and endocrine systems respond by producing the hormones epinephrine, norepinephrine, and cortisol. The result of this hormone production is a cascade of physiological reactions that make up the stress response. Epinephrine and norepinephrine are involved in the initial changes that take place to prepare the body to react and to prepare for a challenge. These responses include increases in heart and respiration rates, blood pressure, perspiration, and energy production (8). There also is a suppression of immune function, production of β-endorphin (the body’s natural pain killer), and increased acuity of the senses. These changes make up the fight-or-flight response, which prepares the body to cope with the stressor. If the stressor is perceived as negative or more as a threat than as a challenge, cortisol production is increased. Cortisol is involved in energy production but also suppresses immune function.
There is a lot to like about this technology as a potential treatment for sleep problems. It’s low impact and non-invasive, it doesn’t rely on chemical drugs, it’s inexpensive and for most people likely easy to adopt and maintain. In this way, it’s similar to the other behavioral therapies for sleep that I like so much, including meditation and relaxation techniques, and other mind-body therapies.

However, very experienced practitioners of meditation are able to enter a Delta state and maintain consciousness at the same time. Yoga nidra or “yogi sleep” is a sleep-like state which yogis report during their meditations. This lucid sleeping state is among the deepest possible states of relaxation while still maintaining full consciousness (“super-conscious mind”). In this state, experienced yogis are able to regulate their body temperature and heart rate.
Entrainment is a physics principle in which one rhythmic system falls in synchrony with another rhythmic system. If you’ve ever found yourself moving your body to the beat of your favorite song, then you’ve experienced entrainment in its most basic form. Besides music, this principle can be found all around you, probably more than you realize. Here are a few examples: