The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.
The I-Doser claims it can emulate prescription drug-like effects by listening to MP3's, to get stoned.[1] This is largely a moral panic by parents who flunked science fueled by the eternal quest by teenagers to get stoned, and stupid ones convincing their friends it works. It is really more of wishful thinking and making yourself disoriented by playing discordant sounds really damn loud. If you want to experience it yourself, you can always listen to Bjork Captain Beefheart dubstep.
Other entrainment methods sometimes used include autopan modulation that moves sound in an 180º arc to create a desired tone. Harmonic box entrainment, invented by James Mann, uses a layering of binaural and monaural tones that alternate between ears, requiring headphones. Sound modulation and filtering, amplitude modulation, and pitch panning use diverse sounds to create rhythmic pulses matched to the desired brainwave frequency. 
The brain is composed of millions of specialized cells called neurons. Neurons send signals to other neurons using electro-chemical messengers called neuro-transmitters that attach to receiving sites located on the neurons themselves. There is a space between the end of the neuron and the receptor called the synaptic gap. As neuro-transmitter chemicals move across this gap, a small electrical charge is created. 
Meditation builds on deep breathing and takes it a step further. When you meditate, your brain enters an area of functioning that’s similar to sleep, but carries some added benefits you can’t achieve as well in any other state, and meditation actually allows you to build greater resilience toward stress over time. Also, the focus on the present moment keeps your mind from working overtime and increasing your stress levels, and from engaging in destructive mental habits such as ​​​rumination. Here's an article on different types of meditation to help you get started.
Your brain operates at certain levels of activity – the normal waking, active Beta, the meditative Alpha, the asleep-and-dreaming or deep meditative Theta, and the deep sleep/unconscious Delta. Beta is characterized by one thing we all want to get away from – stress.But that brainwave state has its place. It’s the action mode, and that’s the way it should be! If we’re not alert when we’re awake, bad things can happen, right?
When you hit a tuning fork, tuned to a particular sound frequency such as the note B, and hold it close to the strings of a guitar, you will notice that the B string on the guitar will vibrate because it has entrained on to the same frequency of the tuning fork. Interesting enough, the other strings will not vibrate. Only the one with the same tuning as the tuning fork.
Go behind the scenes of brainwave entrainment technology creation with Joseph Kao, developer of the extraordinary meditation tool Journey to the Center of the Self. Here, in an interview with John Dupuy, CEO of iAwake Technologies, Joe describes the amazing complexity of the brainwave entraining soundscape he created to both accompany his deeply inductive, 30-minute, guided meditation on the first track of Journey, and also stand alone as a music-only track that holds you in a profoundly relaxed, still, yet clear place on the theta/delta border. To find out all that went into the making of the inductive guided meditation on the first track of Journey, see A Guide to Transpersonal Meditation: Journey to the Center of the Self, part I of this interview.

With regard to listening without headphones specifically, you might find it irritating if you are someone who suffers from motion sickness, depending on how the track is created. If you were listening to binaural beats, they really need headphones to work properly. If you are in a room and closer to one speaker you may not even hear binaural beats properly, and if sitting off centre in the room generally, that may have unsettled you if you have motion sickness as the tones try to form a beat in your head. If it was just a standard isochronic tones theta track that shouldn’t be irritating if you have motion sickness.


Brain waves are electrical activity patterns caused by the neurons of the brain communicating with each other. Brain waves can be detected using sensitive medical equipment such as an electroencephalogram (EEG) monitor. Brain waves provide an indication of the mental state of an individual. In other words, the appearance of brain waves is directly connected to what a person is doing, thinking or feeling. The different Brain states are: Gamma, Beta, Alpha, Theta, Delta. You have your own unique brain wave patterns that function habitually. Some of these brain wave habits are useful, and others need some fine-tuning. When your brain is functioning efficiently, your brain waves are “in sync” with your activity, but stress or lack of sleep can interfere with this natural harmonious relationship. To restore this harmony, at Gaia Meditation, we have developed a wide range of free audio programs, including meditation music, relaxation music, sleep music and plenty other Sound Healing programs.
“When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference, and a third tone of 9 Hz is experienced,” says Niraj Naik, founder of Trpynaural, a resource for binaural tracks. “This will result in your brain being raised or lowered and tuned into the desired frequency. This is how binaural beats are produced.”
The various mental states of the individual are thought to take place across a varied range of frequencies, or brainwaves. By encouraging the frequency following process, entrainment is able to create positive change in the brain, through matching carefully-selected frequencies of light and/or sound. The stimulus enables the individual to access a different state of consciousness, which can be useful for a number of benefits including relaxation, anxiety management, stress reduction and more.
Once you begin to experience the beneficial aspects of brainwave entrainment, you may be tempted to have these tracks playing all the time during your waking and sleeping hours. This is NOT advisable, nor is it necessary. Remember, brainwave entrainment is exercise for your brain so your brain will need to rest and integrate the new changes that your entrainment regime is creating.
Our everyday, waking brain used for active intelligence operates at approximately 13 hertz, which is in the range of high alpha or low beta frequencies. People who have certain learning disabilities and problems with attention often have low levels of 13 hertz frequency brainwaves in crucial areas of the brain used for sequencing tasks and doing simple math calculations. This is one concrete example of how brainwaves are associated with thinking and behavior. Each identified brainwave frequency has a different effect on a person’s ability to think, act, and feel.
The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
Why not? Because the flushing has nothing to do with the brainwaves or entrainment, and everything to do with the expectations we bring to the use of entrainment. We didn’t watch that sunset with any expectations of face flushing. We didn’t have any of those expectations while listening to that music. In short, there is a cause generating the effect, but the cause is our expectations, (excellent Article here) not the entrainment.

Doing almost any routine, repetitive activity (like vacuuming, shredding paper or knitting), or reciting a word that represents how you wish you felt (such as calm) is a quick way to achieve a Zen-like state. Studies show the effects lower blood pressure and slow heart rate and breathing. The crucial elements are to focus on a word, your breathing or a movement and to bring your attention back to your task if your mind wanders or negative thoughts intrude. Or look to your faith for a mantra: A recent study published in the Journal of Advanced Nursing found that repeating phrases with spiritual meanings helped participants cope with a range of problems, from anxiety to insomnia.

Despite the vast differences between each individual, our brain’s inner workings are remarkably similar. Brainwave Entrainment was built around these fundamental similarities and has equally powerful effects for almost everyone who uses it. While each situation may require a different frequency or audio track, Brainwave Love has one of the most complete, effective libraries to cover your every need. Take a look now:
Stressed out after work? Need to relax and be focused before a test, exam, or interview?. This CD is for you. Wish I could explain how this CD works on your brain's "entrainment" but they do enclose a benefits description inside the CD case. It's amazing to listen to and see/feel the results after hearing the entire CD with a quality set of headphones on. Note: also works well with earbuds. I couldn't tell if the last track had played or not on the Nexus 6p...it just takes you away then brings you back ... into something more structured and coherent.
The huge problem will all such studies is that there is a clear placebo effect on any kind of mental performance whenever the subject is observed. Do any intervention, then measure performance, and the intervention and measurement are likely to cause an increase in effort and attention which will increase performance. This generic “placebo” effect needs to be factored out of any such study by proper blinding and controls in order for the results to have any meaning at all.
So, there’s the deep stuff here, and then there’s the gamma stuff, too. There’s a little bit of 80 Hz, but it’s primarily a 40-Hz gamma track, gamma frequencies that are combined with a pulse, on and off, throughout the recording. I went to some lengths to make this as rich and potent as I could, whilst blending it into the sound of the music. There are these really rich, kind of cat-purr-like vibrations that come through at times, combined with the lulling, deeply relaxing theta brain waves.
But we don't need any studies to tell us that different people can listen to different kinds of music and be affected. A lot of people who work out have a workout playlist on their iPod that keeps them energized. Some people listen to certain music to help them fall asleep. The Muzak company has built an industry on relaxing music that will keep people in the mood to shop. Music does affect our mood, and so we already have every reason to expect binaural beat recordings to produce the same effect. Different people may find certain binaural beats to be relaxing or energizing. But, we've never found any reliable indication that a binaural beat's connection to our brain is any deeper or more meaningful than any other music track. We do know for a reasonable certainty that specific claims made by most sellers of binaural beats are not credible, and that there is no reason to think that the effect they're claimed to produce will work for you.

Making time for connecting with the people around you, spending time outside and doing things you love with family, friends and your spouse are all stress relievers that are good for your health in many ways. Social connection is tied to longevity, since it helps people feel like they’re a part of something larger than themselves and helps give them perspective. Being outdoors has some similar effects, reminding people that they’re one piece of a much larger universe, lifting their moods and making it easier to get good sleep. (12)
The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
Once you begin to experience the beneficial aspects of brainwave entrainment, you may be tempted to have these tracks playing all the time during your waking and sleeping hours. This is NOT advisable, nor is it necessary. Remember, brainwave entrainment is exercise for your brain so your brain will need to rest and integrate the new changes that your entrainment regime is creating.

The binaural-beat appears to be associated with an electroencephalographic (EEG) frequency-following response in the brain (3). Many studies have demonstrated the presence of a frequency-following response to auditory stimuli, recorded at the vertex of the human brain (top of the head). This EEG activity was termed "frequency-following response" because its period corresponds to the fundamental frequency of the stimulus (Smith, Marsh, & Brown, 1975). Binaural-beat stimulation appears to encourage access to altered states of consciousness.


Rudy's primary work is on Alzheimer's. In this disease, beta amyloid proteins form plaques in the brain and kill nerve cells eventually leading to dementia. Research from Washington University School of Medicine in St. Louis shows that when people's brains are in a Delta brain wave state, beta amyloid production in the brain ceases and the toxic material is cleared away. One thought is to explore the possibility of using brain entrainment technology to help treat Alzheimer's, but at this point all it is being used for is to help people meditate, relax and dream instantly and effortlessly.
The functional role of neural oscillations is still not fully understood;[6] however they have been shown to correlate with emotional responses, motor control, and a number of cognitive functions including information transfer, perception, and memory.[7][8][9] Specifically, neural oscillations, in particular theta activity, are extensively linked to memory function, and coupling between theta and gamma activity is considered to be vital for memory functions, including episodic memory.[10][11][12]
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