A therapy that slows brainwave activity, helping to produce low-frequency waves, is likely to aid relaxation and sleep. But it’s not only lowering brainwave frequency that binaural beats may offer to sleep and relaxation. A small study (19 people) has found that exposure to binaural beats is associated with changes to three hormones important to sleep and well being:

Sleep and stress tend to cause a vicious cycle – if you’re stressed, then you can’t sleep, which makes you ill-prepared to handle the stressors of the next day, leading to more stress. To relieve stress before bed, try some relaxation techniques (see below) and disconnect from technology as much as possible an hour before bedtime. To ensure the proper amount of rest (7-8 hours is recommended), set an alarm reminding you to go to bed.
Brainwave entrainment is used by millions of adults across the world with no negative effects. However, as with any treatment or therapy, individuals who are prone to seizures should avoid these tones. It is also not advised for pregnant women or very young children whose brain is still developing. If you are concerned about health impacts, discuss it with your health practitioner before you start using our brainwave entrainment products. It is also very important that you use the products in accordance with our instructions. 

(Shannahoff-Khalsa, 1991; Webb & Dube, 1981). These naturally occurring shifts may underlie the anecdotal reports of fluctuations in the effectiveness of binaural beats. External factors are also thought to play roles in mediating the effects of binaural beats (Owens & Atwater, 1995). The perception of a binaural beat is, for example, said to be heightened by the addition of white noise to the carrier signal (Oster, 1973), so white noise is often used as background. "Music, relaxation exercises, guided imagery, and verbal suggestion have all been used to enhance the state-changing effects of the binaural beat" (Owens & Atwater, 1995). Other practices such as humming, toning, breathing exercises, autogenic training, and/or biofeedback can also be used to interrupt the homeostasis of resistant subjects (Tart, 1975).
Binaural beats are pretty simple. Basically, you take two frequencies that are similar and play each one through it’s own stereo headphone. The two competing frequencies will work together in your mind to produce a pulsing. That pulse will be a certain frequency that corresponds to a number in hertz that is linked to what your brain produces when you are in certain states of consciousness.

So using the example track above, the right ear is sent a 20Hz beat, compared to a 10Hz beat in the left ear.  As the right ear receives the higher frequency of beat, this works to increase the speed of the ‘left' brain hemisphere, which can be helpful for people with conditions like ADD, who are often found to have an abundance of slow wave activity in the left brain.
Alpha is the resting state for the brain; it is “The Power Of Now”, being here in the present. The Alpha state is the relaxed state of consciousness essential to stress reduction. It is intensely pleasurable: you are awake but relaxed and not processing much information, with a sort of floating feeling. According to Alpha researcher Dr. Joe Kamiya, the Alpha state is “something like letting go of anxieties”.
Gamma waves are the fastest of the brainwave frequencies (high frequency band of brainwave activity) which signifies the highest state of focus possible. They are associated with peak concentration and the brain’s optimal frequency for cognitive functioning – the 40 Hz frequency corresponds to a Schumann resonance band and many scientists, including Nobel Laureate Sir Francis Crick believe that it may be the key to the act of cognition. The Gamma state relates to simultaneous processing of information from different brain areas; information passes very rapidly.
This is an extreme example, naturally, but the idea holds true even in situations that are not as extreme. This ties in very closely with Point #4 above. When you’re wishing to combine meditation and brainwave entrainment, if you’re practicing a meditation technique but not really paying attention to what you’re doing, or perhaps you are performing the technique wrong, whilst allowing your mind to drift off to wherever it takes you, it should come as no surprise that the entrainment track is not helping you achieve a state of meditation. That’s because in fact you aren’t really trying to enter meditation or because you’re specifically engaging in activities that prevent you from getting there.
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As with meditation, mindful exercise requires being fully engaged in the present moment, €”paying attention to how your body feels right now, rather than your daily worries or concerns. In order to “€œturn off”€ your thoughts, focus on the sensations in your limbs and how your breathing complements your movement, instead of zoning out or staring at a TV as you exercise. If you’€™re walking or running, for example, focus on the sensation of your feet touching the ground, the rhythm of your breath, and the feeling of the wind against your face. If you are resistance training, focus on coordinating your breathing with your movements and pay attention to how your body feels as you raise and lower the weights. And when your mind wanders to other thoughts, gently return your focus to your breathing and movement.
There are various reasons we seek this sort of validation. Many of us first try meditation to find relief from all sorts of different problems. Some seek relief from physical or emotional ailments; for solutions to personality shortcomings, such as a short temper or a tendency towards jealousy, etc. Some problems may be quite serious, even life threatening. Our search for relief may have been going on for a very long time without having found exactly what we were searching for.
The binaural-beat appears to be associated with an electroencephalographic (EEG) frequency-following response in the brain (3). Many studies have demonstrated the presence of a frequency-following response to auditory stimuli, recorded at the vertex of the human brain (top of the head). This EEG activity was termed "frequency-following response" because its period corresponds to the fundamental frequency of the stimulus (Smith, Marsh, & Brown, 1975). Binaural-beat stimulation appears to encourage access to altered states of consciousness.
Meditation builds on deep breathing and takes it a step further. When you meditate, your brain enters an area of functioning that’s similar to sleep, but carries some added benefits you can’t achieve as well in any other state, and meditation actually allows you to build greater resilience toward stress over time. Also, the focus on the present moment keeps your mind from working overtime and increasing your stress levels, and from engaging in destructive mental habits such as ​​​rumination. Here's an article on different types of meditation to help you get started.
Our everyday, waking brain used for active intelligence operates at approximately 13 hertz, which is in the range of high alpha or low beta frequencies. People who have certain learning disabilities and problems with attention often have low levels of 13 hertz frequency brainwaves in crucial areas of the brain used for sequencing tasks and doing simple math calculations. This is one concrete example of how brainwaves are associated with thinking and behavior. Each identified brainwave frequency has a different effect on a person’s ability to think, act, and feel.
Building on guided imagery, you can also imagine yourself achieving goals like becoming healthier and more relaxed, doing well at tasks, and handling conflict in better ways. Also, visualizing yourself doing well on tasks you’re trying to master actually functions like physical practice, so you can improve your performance through ​​visualizations as well.
The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
Most of all, don't feel bad if you fall asleep. Your brain is still receiving many of the benefits of entrainment while you sleep through the audio tracks. In fact, many people report better, more restful sleep when they use brainwave entrainment to help them fall asleep. However, I recommend that you do not go to sleep with your brainwave track set to repeat, as that can be too much stimulation for the brain.
The phenomena of brainwave entrainment was first described in the scientific literature in 1973 by Gerald Oster in results published in an article in Scientific American entitled, “Auditory Beats in the Brain”. He showed that a specific brainwave could be induced when a person heard two separate, but closely related, sound frequencies, one in each ear. He discovered that when the frequencies heard by each ear differed by about 10 hertz, the brainwave pattern of the person hearing the sound would synchronize to the difference between the two frequencies. For example, if the person heard a 410 hertz sound in one ear and a 400 hertz sound in the other ear, their brainwaves would stabilize at the difference between the two, or 10 hertz. This technique is called binaural beats, and it is a fundamental principle of brainwave entrainment methods.
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Some people are more resistant to brainwave entrainment than others and they may need many more sessions for the tones to start taking effect. Experts recommend that you listen to your brainwave entrainment music regularly because the positive impact is cumulative and builds as you listen to it day after day. Once you start feeling the effects, you will want to continue the sessions.
2. The other thing you cannot afford to do is evaluate whether or not a technique is having an effect based upon having (or not having) any of those superficial, irrelevant, distracting phenomena discussed above, like face flushing, seeing light swirls, having sensations of this, that or the other thing, etc. Those kinds of phenomena will just lead you down the wrong path and steer you away from the true benefits of meditation. If you’ve already fallen into the trap of this sort of conditioning, using something like the Release Technique, the Sedona Method, or even EFT can be helpful in breaking established conditioned associations.

... Audio visual stimulation effects people on two levels: Budzynski (2001) reports significant improvement of mental capabilities after AVS in 75-year old male. Cruceanu and Rotarescu (2013) proved that the exposure to 30-minutes of audio-visual stimulation with the frequency of 10,2 Hz significantly improves cognitive skills. Based on their research, authors claim that people need to be exposed to AVS at least for 20 minutes in order to achieve positive effects. ...
So, there’s the deep stuff here, and then there’s the gamma stuff, too. There’s a little bit of 80 Hz, but it’s primarily a 40-Hz gamma track, gamma frequencies that are combined with a pulse, on and off, throughout the recording. I went to some lengths to make this as rich and potent as I could, whilst blending it into the sound of the music. There are these really rich, kind of cat-purr-like vibrations that come through at times, combined with the lulling, deeply relaxing theta brain waves.
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I have purchased the two meditations I mentioned which are theta and 7 chakra frequencies. I tend to be a bit hesitant to register and/or buy from sites I don’t know, that’s why I asked you. But I got over my trust issues and already wrote the creator. He is most helpful. In case someone is wondering: the ‘higher spiritual awareness’ refers to a deeply meditative experience.
There are differences between high (over 18 hertz), mid (15 to 18 hertz), and low range beta states (12 to 15 hertz). Low beta states are more relaxed while still being focused, making this a good range for many daily work related tasks like balancing a checkbook, making a shopping list, or driving to a new place. However, people with attention deficit disorder lack the mental focus for doing these types of activities, and studies have found people with ADD are often low in this range of beta brainwaves.

Because of the way they are created, there may be a positive benefit from listening to binaural beats without considering the brainwave entrainment aspect, but I haven’t seen any research on that. I first discovered brainwave entrainment through binaural beats about 10 years ago now, but they didn’t do anything for me. So I’ve never been a regular user of them. I believe isochronic tones are a more effective way to produce hemispheric synchronisation because they produce a much stronger response in the brain

^ Bittman, B. B., Snyder, C., Bruhn, K. T., Liebfreid, F., Stevens, C. K., Westengard, J., and Umbach, P. O., Recreational music-making: An integrative group intervention for reducing burnout and improving mood states in first year associate degree nursing students: Insights and economic impact" International Journal of Nursing Education Scholarship, Vol. 1, Article 12, 2004.