Cortisol is the principle hormone (although not the only hormone) tied to our innate “flight-or-fight” response, which is how the body reacts to acute stress by either helping us run from the situation or stick around and fight our way through. When short spikes in cortisol/adrenaline happen over and over again nearly every day, they cause wear and tear on the body and speed up the aging process.
It should be stated that if we are listening to LifeFlow and we are intentionally seeking to enter into meditation, the chances are good that we will do exactly that rather than just being in a daydream or some other pleasant state. It’s no guarantee, but the combination of meditation and brainwave entrainment raises the odds that we will accomplish our meditative goal.
Brainwave Entrainment is the process of synchronizing the brain to specific frequencies and patterns embedded in audio tracks. These frequencies correlate to specific emotions, feelings, and even energy levels. Using nothing more than sound, Brainwave Entrainment can enhance creativity, change moods, and even alter behavior like sleep and energy levels.
Today, EEG machines are used for diagnosing epilepsy and sleep disorders, for determining dosages for anesthesia, and measuring the brain activity of people in comas or suffering from brain trauma. EEG machines also continue to play a role in researching and understanding brainwave entrainment and developing new and better methods for delivering the benefits of this form of brainwave modification. 

The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
In one study, researchers had a group of participants relax alone in a quiet, low-light environment following an exercise session. They split the group in two — one spent 20 minutes listening to theta-frequency binaural beats while the other listened to a carrier tone and monitored their parasympathetic (rest and relaxation) and sympathetic (fight or flight) nervous system activity. Researchers found the group that listened to binaural beats experienced an increase in parasympathetic activity and a decrease in sympathetic activity, along with higher rates of self-reported relaxation.
4. Be hesitant committing to any BWE system making wild claims. Profit fueled marketers with little to no experience in the BWE field have created a slew of low-quality entrainment systems on the market. These products typically make outrageous promises such as permanently enhancing the brain within minutes of use. Although BWE is a powerful method to improve the mind, it’s not a magic bullet.
Many people experienced in using alpha brainwave entrainment report that the state of mind associated with alpha waves is a time when they feel most consciously connected to their subconscious mind. The intense experience of hypnagogic sleep, reported by some people as a feeling of being awake and asleep at the same time, is also associated with alpha brainwaves.
LEARNING OBJECTIVE • Exercise can be an effective component of a stress management program, and all types of exercise can be beneficial for stress management. Exercise programs consistent with the current recommendations to improve health can be prescribed to manage stress. Fitness professionals should recognize that it might be necessary to refer a client to a psychologist or other health care provider to help develop strategies for managing stressors that produce chronic and acute episodic stress.
While this can be an uncomfortable process, the rewards far exceed any temporary pain experienced in this healing process. A very effective tool kit for processing and healing unresolved issues can be accessed via the free Level 1 Self-Clearing System, and continued in the Self-Clearing System, Level 2, both of which are available at AscensionHelp.com.

Cortisol is the principle hormone (although not the only hormone) tied to our innate “flight-or-fight” response, which is how the body reacts to acute stress by either helping us run from the situation or stick around and fight our way through. When short spikes in cortisol/adrenaline happen over and over again nearly every day, they cause wear and tear on the body and speed up the aging process.
Recently developed entrainment software has been designed to correct specific imbalances in hemispheric activity associated with undesirable mind-states. For example, people suffering with depression often have more activity in the right hemisphere, and specially designed brainwave music decreases this activity while increasing activity in the left hemisphere, reducing depression.

So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
I have many new age, meditation, classical and jazz cds that I use for relaxation. This Steven Halpern cd is now my favorite one. I can listen to it for hours on end while I read, write, use the computer, or just veg out on the couch at home or lounge at the pool. I especially love the tracks with the ocean wave sounds mixed in with the electronic music. I definitely am in the theta brain wave state while listening to it, and I know that's the reason it is so much more soothing than any other cd that I own. It is really great for eliminating any anger or anxiety that I may be feeling. I believe it's also improving my sleep. I give this cd the highest possible recommendation!
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement. 
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