Point #3 can easily be the case if you are still subscribing to the false idea that just listening to an entrainment track is meditation all by itself. Some unscrupulous marketing copy of various entrainment products uses phrases such as; “Our meditation CD meditates you…” which is of course, complete nonsense. I was asked recently to review one marketing ad which claimed, “With our meditation CDs you don’t need to know how to meditate…” This is worse than nonsense, it’s hogwash. That’s like saying, “If you use our wonderful plates and silverware you don’t even need to know how to cook.” If you believe that you’re unlikely to get many takers on your dinner invitations.

When you listen to binaural beats/tones, you are actually listening to two slightly different pitched frequencies. Each frequency goes to each of your ears independently. When this happens your brain responds by creating a third tone, making up the difference between the two frequencies. This shift in frequency then shifts your brain’s consciousness and changes your state.
Many people experienced in using alpha brainwave entrainment report that the state of mind associated with alpha waves is a time when they feel most consciously connected to their subconscious mind. The intense experience of hypnagogic sleep, reported by some people as a feeling of being awake and asleep at the same time, is also associated with alpha brainwaves.

I have been making relaxation recordings for mental self help and health improvement since 1979. As a pathfinder in EEG ( brainwave monitoring and entrainment ) I understand totally the effects of sound and music on the human mind and body. The recordings offered from your website are without doubt some of the most effective I have ever used and recommend them to my clients whole heartedly
These brainwaves take a lot of energy to produce and you’ll feel really productive and focused when you’re in this state. Your brain in Beta is actively engaged, aware, and reactive. This is a great state for short-term problem solving or being engaged in exciting activities. It’s not a great state for long-term decision making or really thinking through your actions.
However, yoga and meditation take time to learn and master, and until the student becomes proficient, progress can be slow and frustrating, leading many people to abandon the effort before they see the benefits. Brainwave entrainment has the potential for helping a person enter the relaxing and rejuvenating mind-states brought about by yoga and meditation without the learning curve and time needed for mastering these other techniques. Brainwave entrainment may even facilitate learning other mindfulness methods by helping a person achieve success faster and more reliably. 
All brainwave frequencies are useful and beneficial at certain times – there is no brainwave that is intrinsically better than another. However, by deliberately choosing to attain a particular brainwave state, a corresponding mental state can be brought about at the same time. For example, a working person who has been in an overly alert beta brainwave pattern for many hours can quickly shift their mind and body into a relaxed state by listening to a few minutes of brainwave entrainment music for inducing alpha or theta brainwaves.
So using the example track above, the right ear is sent a 20Hz beat, compared to a 10Hz beat in the left ear.  As the right ear receives the higher frequency of beat, this works to increase the speed of the ‘left' brain hemisphere, which can be helpful for people with conditions like ADD, who are often found to have an abundance of slow wave activity in the left brain.
The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.

Controlled or pre/post studies of the effects of BWE using auditory or visual stimulation were eligible for inclusion, provided pulses of light or tone were delivered at frequencies hypothesised to have a beneficial effect or in line with a protocol addressing clinical outcomes. Studies were required to report clinical or psychological outcomes (measured using standard methods or as deemed appropriate by peer review) and to report statistical analysis. Studies of outcomes such as electroencephalogram (EEG) response or neurotransmitter levels were not eligible. Case studies were excluded.
From a brainwave entrainment effectiveness perspective, it’s my understanding that the response from isochronic tones stimulation starts to diminish over 30Hz and that 40Hz is about the limit for using them. So from what I’ve read on the topic a 100Hz beat wouldn’t work, probably because it’s too fast for the brain to process and synchronise with it.
Brainwave entrainment is a simple concept. It’s simply causing your brainwave frequency to align with some intended frequency in order to produce some intended result. It’s a way of modulating your brainwaves to resonate at a certain frequency. Being that there are certain dominant frequencies associated with different states of consciousness, this is being researched as a quick and effective way to induce states such as sleep, alertness, concentration, and even meditative and deep sleep states.

... [9] While entrainment by binaural auditory beats in the alpha frequency has also been shown to enhance creativity, cognition, memory, and an improvement in intelligence tests and achievement tests in learning disabled boys. [10][11][12][13] The gamma-band activity has been shown to involve in a variety of functions such as attention, memory, and consciousness. Current literature suggests that entrainment by gamma beats promotes cognitive flexibility, modulates visual attention, and enhances creativity. ...
^ Bittman, B. B., Snyder, C., Bruhn, K. T., Liebfreid, F., Stevens, C. K., Westengard, J., and Umbach, P. O., Recreational music-making: An integrative group intervention for reducing burnout and improving mood states in first year associate degree nursing students: Insights and economic impact" International Journal of Nursing Education Scholarship, Vol. 1, Article 12, 2004.