According to an American Psychological Association (APA) survey, more women than men (one in three) turn to comfort food such as ice cream and cookies to ease stress. It's common for women to deny themselves favorite foods because they're trying to lose weight. But under stress, the urge for them becomes even stronger. In fact, researchers at Montclair State University in New Jersey recently confirmed that dieters are more likely than non-dieters to overeat when under pressure, bingeing on the very same high-fat foods they normally try to avoid. The key is to not deprive yourself. Keep three or four healthy snacks on hand that you know you'll probably want--peanuts, if you like salty; string cheese, if you crave protein; a small piece of chocolate for something sweet--so you aren't tempted to binge.
Brainwave entrainment is used by millions of adults across the world with no negative effects. However, as with any treatment or therapy, individuals who are prone to seizures should avoid these tones. It is also not advised for pregnant women or very young children whose brain is still developing. If you are concerned about health impacts, discuss it with your health practitioner before you start using our brainwave entrainment products. It is also very important that you use the products in accordance with our instructions.
For those who accept that we are spiritual beings currently experiencing a physical existence, with consistent practice of meditation and brainwave entrainment, you get all of the above, plus; a deeper feeling of connection and oneness with all things; a heightened sense of relationship with the Divine, whether you believe in an anthropomorphic God or just an All-Inclusive Presence; more peace and confidence in the Divine and less reliance on dogmatic policies and practices (this is not to say that dogma and ritual do not have their proper time and place!); more freedom from the fear of death; greater hope for that which comes after this life; a greater appreciation for and sense of relationship to others, even when others act in ways that are not in our personal best interests, and much, much more.
Second, brainwave entrainment is a workout for your brain. This means you have to gently ease your way into the process. I recommend that you begin with the 30 minute Alpha Light Meditation for a few days as your meditative component. Also listen to IQ Increase and Beta Relaxed Focus one time each during your day as you work, commute, run errands, etc.
The final suggestion I have to offer is that you make your practice a regular, consistent habit. You don’t have to be perfect but you do need consistency. Like any other skill, entering meditation will develop in direct proportion to the consistency of your practice. Missing a session occasionally is not going to derail all your progress. But frequently skipping or blowing insincerely through practice is not going to produce any noteworthy results. There isn’t any hard and fast rule from frequency of practice that always applies to everyone, but most of us will instinctively know whether or not we’re giving our practice the time and effort it requires.

“One of the best ways to explain how brainwave entrainment works is by observing the effect of a tuning fork on a guitar string,” says Naik. “Hit a tuning fork tuned to a particular sound frequency, such as the note C, and hold it close to the strings of a guitar. You will notice that the C string on the guitar starts to vibrate because it has entrained on to the same frequency of the tuning fork.”
... Audio visual stimulation effects people on two levels: Budzynski (2001) reports significant improvement of mental capabilities after AVS in 75-year old male. Cruceanu and Rotarescu (2013) proved that the exposure to 30-minutes of audio-visual stimulation with the frequency of 10,2 Hz significantly improves cognitive skills. Based on their research, authors claim that people need to be exposed to AVS at least for 20 minutes in order to achieve positive effects. ...
This research investigates the brainwave entrainment process and aims to demonstrate the usefulness of such an approach within the framework of cognitive performance improvements. In the introductory part the theories regarding the neurophysiological structure and the psychological processing of the cognitive system are discussed, for each of their components that are considered to be relevant for this research. The hypothesis states that the stimulation with binaural beats and stroboscopic light, synchronized at 10.2 Hz frequency, will produce a positive change in cognition. The research variables are the cognitive performance (the dependent variable) and the brainwave entrainment (the independent variable). The brainwave entrainment program consists in the synchronized application of Alpha binaural beats and stroboscopic light, at a 10.2 Hz frequency, in a 30 minutes long session. The difference was made by the stroop effect based exercise that was used as a frame. There were 60 participants, divided into two independent samples. The two independent samples t test for the means differences was used in the statistical analysis. The obtained results by evaluations and by statistics confirmed this research's hypothesis, stating that the stimulation with binaural beats and stroboscopic light, synchronized at 10.2 Hz frequency, will produce a positive change in cognition.
“…humans have always been intrigued by the possibilities for influencing mental functioning that emerge from combining rhythmic sound and rhythmic light stimulation. Ancient rituals for entering trance states often involved both rhythmic sounds in the form of drum beats, clapping, or chanting and flickering lights produced by candles, torches, bonfires, or long lines of human bodies passing before the fire and chopping the light into mesmerizing rhythmic flashes. From Greek plays to Western opera, our most popular entertainment forms have made use of combinations of lights and sounds. Some composers, such as the visionary Scriabin, actually created music intended to be experienced in combination with rhythmic light displays.”
There's nothing like anxiety to annihilate your sense of humor. It would follow, then, that it's impossible to feel stressed when you're hunched over in a fit of giggles. Studies have shown, in fact, that laughter not only relieves tension, but actually improves immune function. Swap jokes with your friends. Rent a funny movie. Stop taking things so seriously!
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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